Kallol Kumar Dutta
Sales And Business Development Professional
Kolkata,West Bengal
Summary
Success-driven professional with over 25 years of success in managing Sales & Marketing, Channel/ Distribution Management, New Business Development, Organized Retail Trade & E-commerce Operations, Key Account Management for both B2C and B2B channels at National and Regional Level
Overview
25
25
years of professional experience
2
2
Years of post-higher education
3
3
Language
Work History
Senior Sales Head - General Trade
Servify
Mumbai
05.2022 - 03.2023
- Provides direction and leadership to sales team of West and East India while responsible for customer satisfaction and market share
- Business strategy execution plan and sales forecasting, responsible for Brand and Category wise annual sales target achievement in terms of both volume and value
- Special focus and effort to develop distribution network with renewed emphasis on distribution expansion
- Monitored sales trend, competitor activities and provide necessary support to team for successful achievement of annual/ monthly business plans
- Work closely with marketing and product teams for planning, promotions, pricing etc
- Develop organizational capabilities to service market, launched successfully Trade-In Exchange tech and Fintech products in assigned geography
- Driving, Mentoring and Monitoring performance of team of Sales Managers and Field Sales Executives
- Key Brand Partners Handled - Apple, Samsung, Vivo, OnePlus, Realme, Harman etc.
- Methodically grew and exceeded sales and revenue targets by 25% across Two quarter during 2022-23 fiscal year
- Attended and arranged 50+ retailer and distributor product and sales training events to consistently increase product knowledge
- Communicated sales and marketing strategies to multiregional teams in varying languages utilizing support staff present
- Prepared sales presentations for clients showing success and credibility of products
National Program Manager
Jaina India Pvt. Ltd.
Delhi
10.2020 - 07.2021
- On-boarded strategic channel-based program of Microsoft Surface products and successfully executed HCL to JIPL business transition process
- Managing Accounts - ISD agency, spearheading Payment Gateway integration, Driving and Leading pan India retail business along with dedicated team of RSMs, Program Manager, MIS and ISD team
- Successfully executed launching of Five Microsoft flagship devices within time span of Four month in MS GT and OT ISD channel
- Spearheading program management for Microsoft and JIPL – onboarding, negotiating with various financial organizations and service partners.
- Mentored and supported ASM & RM team to create strong market reach through MS ISD channels
Assistant General Manager Sales & Programs North & All India
HCL Infosystems Limited
Noida
05.2006 - 09.2020
- Spearheaded sales, distribution & marketing operations of various brands and channels, created a positive experience for partners and clients; reached out to new & unexplored segments
- Built distribution network with reliable distributors & channel partners; appointed them in non-performing areas, prepared infrastructure for new channels and optimizing their performance levels
- Organized promotional programs for launching new products and ensuring better merchandising and brand visibility in assigned territories; conducted meetings for setting up sales objectives and designed or streamlined processes to ensure smooth functioning of sales operations
- Achievement of long-term plans/ annual plans AOP / monthly forecasts of stores to ensure robust and attainable; maintained customer relationship with new & existing clients
- Account Management- maintaining relationships with key decision makers, account partners for business development, Supporting and driving B2B team for new business acquisition, meeting business plan, organizing promotion plan.
Area Sales Manager
3M India Limited
Kolkata
08.2005 - 04.2006
- Led, motivated and guided team of 04 Territory Sales Supervisor who in turn managed team of 16 Customer Business Developer
- Managed turnover of Rs 1.8 crore annually (2nd largest territory of region in terms of sales output)
- Designed & provided channel tailored support, infra plan for the trade associates and controlling outsourcing expenses
- Coordinated with C&FA, Super Stockiest & Sub-stockiest for maintaining optimal stock level at distribution point and supports other logistic processes.
Senior Sales Officer
PepsiCo India Holdings Pvt. Limited (Frito Lay Snacks Division)
Kolkata
03.2005 - 08.2005
- Implemented process driven distribution system in terms of new route coverage, range wise availability, innovative merchandising, sales staff skill enhancement and service to last level of newly appointed and existing sub distributors and retailers
- Achieved significant growth in market share for large accounts in 3-month tenure and dominated shelf space with more than 95% market share by surpassing nearest competitors Act II - ITC branded snacks product
- Re-launched Lehar branded snacks products with 100% penetration in both urban and semi urban market.
Territory Sales Officer
Marico Industries Limited
Jamshedpur
07.2004 - 03.2005
- Successfully launched and re-launched Marico branded key consumer products in the assigned market like Silk & Shine, Sampoorna new products along with Hair & Care, Nihar & Parachute (blister range), and Top Ramen re-launched in new packages
- Set stock norms at Distributor level, maintaining Scheme Disbursal Register, subsidy sanctions and utilization, claim redressal and conducted ROI analysis, Leakage & Damage maintenance.
- Managed over Three Direct Distributors and 350 retail accounts within Jamshedpur and CKP and Chaibasa territory
Route Sales Executive
Coca Cola India (Taratala Soft Drinks Pvt. Ltd- Franchisee)
Kolkata
07.2001 - 06.2004
- Appointed Distributors - A.M.C, BDU, Mobile Sales Unit Agent, conventional/unconventional retail outlet in assigned area and responsible for proper merchandising and display of all Coke licensed products
- Launched brands like Fanta Green & Water Melon Flavor, Shock and also re-launched Maaza brand in PET & 200ml RGB pack
- Imparted trainings to route agents & distributor’s sales person in order to ensure effective tracking of daily operations and achieving both primary and secondary objectives of company.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Created and implemented successful sales campaigns to drive leads and increase sales
Sales Officer
Timex Watches Limited
Kolkata
05.1998 - 06.2001
- Structured Timex business after immediate end of strategic alliance between Titan and Timex joint venture
- Appointed and realigned distributors and retail network from scratch in assigned areas of Kolkata North 24 Parganas, Howrah, Hooghly district and South Bengal territory comprising of Burdwan, Birbhum, Bankura, Purulia and Bolpur districts
- Successfully sold 18000 units of Vista series watches to Chittaranjan Locomotive Works (CLW) Government of India institute, under their staff welfare program initiative.
- Captured and completed sales with customer-savvy quotes, proposals, and contract management strategies.
Education
Diploma In Sales And Marketing Management
NIS Sparta, Kolkata University
Kolkata, India 04.1997 - 03.1999
Skills
Business development and planning
Accomplishments
- Played a key role as Program Head for various ISD programs for the brands like Microsoft, Apple and Nokia and drove retail sales from both GT and LFR/OT channel
- Achieved impressive sales outcomes in multiple cross functional roles in both Start-Up and Scaled-Up Corporate environments across West, North and East India regions; provided strategic and thought leadership while designing and implementing marketing solutions that made a positive impact across many customers and teammates
- Excellence in conceptualizing and executing innovative promotions to enhance brand visibility and conduct feasibility/ profitability analysis in coordination with the marketing & sales team and external agencies
- Restructured operations & introduced important measures to bring in profitability, strategic partner alliances for business processes and team re-organization which resulted in new alliances which helped to grow the business, new customer acquisitions, & improvement in customer experience
- A keen planner with skills in devising and implementing strategies aimed at ensuring effectiveness of operations, realization of sales & business promotion targets with key focus on ROI while managing the performance of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching, pipeline management and hosting constructive meetings
- Skilled in managing business operations with focus on top-line & bottom-line performance and skills in determining company’s mission & strategic direction as conveyed through policies & corporate objectives; achieved turnover of more than 150 Cr. on a monthly basis (highest turnover while working with Nokia)
- Motivational management style with a proven history of building, guiding and retaining high-performance teams to develop and implement strategies for accelerated growth
Preferences
Open to any Metro locations in India and Abroad., FMCD, FMCG, Mobile Handhelds and Accessories, Retail, IT Hardware, eCommerce, Education & Training., Sales, Marketing /Promotions, Sales Operations, Training, HRD.
Personal Information
- Date of Birth: 11/18/74.
- Married
Timeline
Senior Sales Head - General Trade
Servify
05.2022 - 03.2023
National Program Manager
Jaina India Pvt. Ltd.
10.2020 - 07.2021
Assistant General Manager Sales & Programs North & All India
HCL Infosystems Limited
05.2006 - 09.2020
Area Sales Manager
3M India Limited
08.2005 - 04.2006
Senior Sales Officer
PepsiCo India Holdings Pvt. Limited (Frito Lay Snacks Division)
03.2005 - 08.2005
Territory Sales Officer
Marico Industries Limited
07.2004 - 03.2005
Route Sales Executive
Coca Cola India (Taratala Soft Drinks Pvt. Ltd- Franchisee)
07.2001 - 06.2004
Sales Officer
Timex Watches Limited
05.1998 - 06.2001
Diploma In Sales And Marketing Management
NIS Sparta, Kolkata University
04.1997 - 03.1999
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