Kalpesh Mali
Pune
Summary
Strategic Marketing Automation Specialist with a strong background in designing and implementing automated campaigns using Marketo and HubSpot. Proven success in enhancing lead generation, implementing segmentation strategies, and driving significant improvements in conversion rates. Skilled in data analysis and cross-team collaboration to achieve targeted marketing objectives.
Overview
9
9
years of professional experience
Work History
Marketing Automation Specialist
Skylex Technologies Pvt Ltd
Pune
11.2014 - 06.2023
- Designed and executed automated marketing campaigns using marketing automation platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, Pardot.
- designed, executed, and managed end-to-end automated marketing campaigns. This involves creating workflows, setting up triggers, developing content, and ensuring the campaigns align with overall marketing strategies.
- Utilized customer data, segmented audiences effectively and created personalized experiences through targeted emails, dynamic content, and tailored communications to improve engagement and lead conversion rates.
- built and managed lead nurturing programs, implemented lead scoring methodologies to identify and prioritize leads for the sales team, thereby increasing conversion rates and sales opportunities.
- Implemented A/B testing methodologies to optimize email marketing campaigns, leading to a significant rise in email engagement.
- Conducted regular performance analysis and reporting to track key metrics and identify areas for improvement.
- Coordinated with design and content teams to ensure brand consistency across marketing materials.
- Utilized Google Analytics and other data analytics tools to track campaign performance and provide actionable insights to improve marketing strategies.
- Conducted in-depth analysis of marketing automation data, providing actionable insights to refine strategies and enhance ROI.
- Ensured compliance with data privacy regulations and maintained clean, organized, categorized databases to maintain data accuracy and integrity.
Education
Master of Computer Applications -
P K Technical Campus
PuneSkills
- Proficient in marketing automation platforms: Marketo, HubSpot, Salesforce Marketing Cloud, Pardot
- Strong analytical skills using tools such as Google Analytics, Adobe Analytics, etc
- Knowledge of SEO best practices and content marketing strategies
- Excellent communication and collaboration skills
Timeline
Marketing Automation Specialist
Skylex Technologies Pvt Ltd
11.2014 - 06.2023
Master of Computer Applications -
P K Technical Campus
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