Kalpita Jadhav
Media Professional Executive
Mumbai
Summary
With a proven track record at The Walt Disney Company, I excel in global content acquisitions and fostering licensor relationships, securing high-margin deals and enhancing channel profitability. My strategic planning and professional networking have consistently delivered results that surpasses competitor strategies, optimizing business growth and success.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Associate Director
The Walt Disney Company
06.2011 - 06.2024
- Cultivated robust relationships with key licensors such as TV Asahi for Doraemon and Shinchan. Their confidence in my capabilities led to direct presentations on the performance and growth strategies of these flagship brands to pivotal rights holders, Fujiko Pro and Futabasha. Built strong relationships with other Japanese licensors such as ADK, TV Tokyo and TMS among others.
- Collaborated with The Pokemon Company on the Season 26 launch plan, convincing the licensor to market the show by executing mall events and PR activities helping Disney with better reach and free marketing. Also, secured 10 episodes of Pokemon for Disney’s YouTube channel resulting in a 60.6M monthly view increase and 140K new subscribers for their channel.
- Established partnerships with European companies such as Xilam, PGS, Cake and Cyber Group, securing cost-effective, high-margin deals having diverse rights for future business expansion. My strong relations with these companies made Disney their preferred partner in India.
- Acquired affordable, relatable and engaging South East Asian content from studios like Moonbug, Les Copaque, MDEC & Media Prima that look similar to Indian grasslands. Powering programming across Disney Network channels with Indian looking shows with customised smarter dubbing tonality helped in giving a freshness to content while delivering a quicker return of investment.
- Led the global windowing strategy across linear and non-linear platforms ensuring maximum content utilization across TV, OTT and digital leading to zero wastage of content.
- Conducted monthly meetings with licensors to review show performance, market trends, and new developments, fostering strong industry connections. Onboarded new local and global licensors from time to time building a strong network globally.
- Strategically planned 5-year and annual budgets, ensuring programming retained the No. 1 network slot while achieving minimal spending and business profitability.
- Managed annual budgets effectively, boosting productivity and profitability through detailed action plans aligned with strategic objectives.
- Oversaw dubbing investments, assessing language and creative needs based on targeted markets, contributing to 5YP and AOP planning. Collaborated with dubbing teams to brief on key characters and tonality, ensuring alignment with international licensors and audience expectations.
- Managed all legal contracts to secure additional rights such as clip licensing and YouTube, enhancing immediate ad-sales returns and subscriber growth.
- Participated in management audits to ensure clarity in all deals and contracts, safeguarding company interests in all licensing agreements.
- Coordinated with finance teams for timely invoice processing and content feasibility, maintaining channel profitability through regular checks and balances.
- Collaborated with channel distribution teams to explore new opportunities in VAS and FAST services across the Indian subcontinent.
- Served as a liaison between all internal teams, to ensure seamless collaboration and alignment with local and global licensors.
- Always on the onlook for competition mapping to deliver superior products that counter competitor strategies.
- Evaluated local animation pitches for compatibility and potential success, leading discussions with production houses such as Greengold, Cosmos, and Reliance Animation to align with company strategy and drive channel-specific objectives. Focused on maximizing ROI for Indian content by securing a diverse range of rights, optimizing license periods, and developing short-form and compilation content.
- Collaboratively worked with production teams from design to final product, ensuring alignment with channel requirements in design, color, language, and tonality.
- Took initiative to learn programming for Super Hungama and Disney Junior, leveraging research findings to enhance reach and ratings.
- Acquired Hollywood and Bollywood movies for UTV Movies and UTV Action from 2011 - 2015 from studies such as Sony Pictures, Lionsgate, Paramount and Viacom 18. .
Senior Executive
Zoom Entertainment Private Limited
09.2004 - 06.2011
- Conceptualized and planned music programming to enhance viewer experience by analyzing weekly ratings, designing break strategies for viewer retention and creating innovative seasonal campaigns for viewer engagement.
- Developed comprehensive promotion strategies for the channel, driving audience growth and brand visibility.
- Fostered sales integrations within music bands to create synergistic partnerships and enhance promotional reach.
- Implemented tactical acquisition strategies for movies, optimizing content offerings for maximum impact.
- Managed artist relationships for movie tie-ups, ensuring successful collaborations and effective brand alignment.
Trainee
Doordarshan Kendra
09.2003 - 08.2004
- Handled the live news feed from the news station to ensure seamless broadcasts.
- Coordinated the setup and operation of Outside Broadcast (OB) vans for on-location coverage.
- Contributed to establishing DD News, enhancing its operational framework.
- Oversaw audio console operations to ensure high-quality sound for Indian music shoots.
- Managed video console operations to deliver clear and effective live news broadcasts.
Education
Bachelor of Engineering - Electronics
Dr. D Y Patil College of Engineering
Pune, India 04.2001 -
Skills
Global content acquisitions
Content strategy planning
Budget & ROI planning
Rights Management
Licensor relationships
Close collaborations with Disney global teams
Professional networking
Timeline
Associate Director
The Walt Disney Company
06.2011 - 06.2024
Senior Executive
Zoom Entertainment Private Limited
09.2004 - 06.2011
Trainee
Doordarshan Kendra
09.2003 - 08.2004
Bachelor of Engineering - Electronics
Dr. D Y Patil College of Engineering
04.2001 -