Kalyan Vedanth

• Spearheaded the development and execution of organizational vision, strategy, and goals, ensuring alignment across global teams and driving long-term business growth.
• Identified high-potential growth opportunities and crafted customer-centric solutions, resulting in sustained revenue and profit growth across multiple regions.
• Built, led, and inspired high-performing, cross-functional teams focused on innovation, operational excellence, and outstanding results in a fast-paced, competitive environment.
• Leveraged customer insights to conceptualize and launch new products, services, and brand extensions, strengthening market position and brand equity.
• Oversaw financial planning, budgeting, and forecasting processes; collaborated closely with operations teams to ensure seamless and successful events and project execution.
• Cultivated strong relationships with industry leaders, partners, and key stakeholders, enhancing market visibility and forging strategic alliances.

• Monitor competitor activity to identify new strategies for the event.
• Establish and maintain relationships with partners.
• Ensure the database is managed to maximize its effectiveness.
• Promote best practice in sales.
• Identify potential customers.
• Develops existing relationships.
• Achieves Sales and Sponsorship targets.
• Appoint and manage agent network.
• Business development with pavilion and group organizers.
• Customer needs, coupled with an ability to tailor solutions to meet those needs.
• Achieving new business and ensuring customer retention rates are achieved.
• Good knowledge of and contacts within relevant industry sectors.
• Creates and develops new ideas for the event.
• Monitor competitive show strategies.
• Segmentation of market.
• Manage the executive and technical committee process, recruit key members of each committee and influencers.
• Proven launch background and success markers in international markets.
• Developing the Exhibition brands.
• Maximise the business development opportunities for each Exhibition.
• Demonstrating effective leadership skills (lead by example, behaviors).
• Recruit, motivate and empower a team.
• Communicate effectively with the team.
• Developing individual and team capability.
• Contributing in full to wider business issues.
• Act as a mentor to high potentials.
• Use the experience of other teams to improve own team’s performance.
• Managing and developing key stakeholder relationships.
• Understanding and monitoring supplier relationships.
• Oversee floor planning and event operations.
• Monitor and manage venue relationships.
• Establishing realistic annual budget based on approved rate card.
• Monitor ongoing performance against budget through monthly review of revenue and costs using the budget tracker.
• Establishing monthly forecasting process to determine likely show result in budget tracker.
• Achieving revenue and contribution budget/forecast.
• Grow show margin in accordance with short term and long-term plan.
• Ensure billing is done in accordance with contract.
• Ensure debtors are collected in accordance with contract and in full prior to the show.
• Monthly management reporting to a high standard and within deadlines.
• Prepare budgets to support regional growth.
• Oversee the development of the marketing strategy and marketing objectives for the events.
• Work with Marketing Manager to increase visitor numbers and quality and improve the look and feel of the event.
• Establish and maintain relationships with relevant industry trade publications.
• Ensure marketing branding is in line with the branding standards.
• Oversee database development in conjunction with database department and Marketing Director.

Projects Undertaken – INDIA MATTRESSTECH + UPHOLSTERY SUPPLIES EXPO, FIRE SAFE BUILD INDIA EXPO 2023

• Worked with Brand Marketing, Product Management and Sales on the development and detailed management of budgets and activities related to each individual show.
• Screen selected and developed strong working partnerships with other agencies and client teams to deliver robust trade show.
• Created and managed [internal and external] client project to be on-budget, on-time, beyond expectation, and exceeding financial targets.
• Managed supplier and venue sourcing guidelines and templates under the direction of management.
• Familiar with CRM work environment.
• Established effective tracking, monitoring and liaison systems for all company field and trade show events.
• Partnered with the Director of Events on strategic planning, to include prospectus development and sponsorship sales.
• Managed the lead generation process and partnership with Brand Manager on proper post-show follow-up.
• Submit and speak regularly at meetings to reinforce thought leadership and cutting-edge practices.
• Attended additional shows to remain current on new trends in exhibit design. Present findings to cross-functional team for input and education.
• Planned and implemented VIP events and customer receptions at trade shows.
• Managed payment of exhibit fees for convention booth space, secure housing, and badge registration for Oldcastle attendees.

Projects Undertaken - ROOF INDIA EXPO, HAND TOOLS & FASTENERS EXPO

• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.

• Business Development, Space selling, Sponsorship and Marketing, Planning / Execution of Promotional Activities & Branding, Vendor Management, Floor Management & looking after the overall operations for organizing exhibitions / trade fairs & events and having In-depth experience in areas of strategies, E-Mail / Online / Digital Marketing, Sales Support, Pre-sales, Budgeting, P&L etc.

Projects Undertaken – ROOF INDIA, HAND TOOLS & FASTENER EXPO, HOTEL & RESTAURANT TECHNOLOGY EXPO, POST HARVEST TECHNOLOGY EXPO, POLYURETHANE TECHNOLOGY INDIA EXPO

• Selling Exhibition Space, Sponsorship, Floor Management & looking after the overall operations for organizing exhibitions / trade fairs.

Projects Undertaken – PRINT PACK EXPO, PHOTO & SIGN EXPO