Kalyani Borra
Hyderabad
Summary
Having 3+ years of experience in SFMC and 1.5 years in Salesforce Data Cloud, looking for an SFMC Implementation engineer position in an organization that will allow me to demonstrate my professionalism and versatility.
Overview
5
5
years of professional experience
1
1
Certification
Work History
SFMC Developer
Omnicom Media Group
Hyderabad, India
03.2024 - Current
- Translated business requirements into scalable technical solutions.
- Designed, built, and optimized digital marketing campaigns and automation using Salesforce Marketing Cloud.
- Executed multi-channel campaigns (Email, SMS, WhatsApp, In-App, KAKAO/MMS, LINE-with Dynamic content).
- Configured Journey Builder workflows to automate end-to-end customer journeys.
- Hands-on experience with Email Studio, Mobile Studio, WhatsApp, CloudPages, Data Extensions, Data Views, Journey Builder, Audience Builder, and Automation Studio.
- Leverage HTML, AMPscript, and SQL to deliver dynamic and personalized customer experiences.
- Developed personalized content using AMPscript and advanced scripting techniques.
- Written efficient SQL queries for audience segmentation, data extraction, and analysis.
- Troubleshoot and resolve campaign and platform issues; experienced in API integrations.
- Monitor campaign performance (delivery, open rates, engagement), and generate actionable insights.
- Strong understanding of email marketing best practices, compliance, and analytics.
SFMC Developer
SSKL
Hyderabad, India
07.2024 - 03.2025
- Collaborated with business teams to support marketing automation and resolve issues.
- Created customer segments and calculated insights using Salesforce Data Cloud.
- Executed email, SMS, and WhatsApp campaigns, and configured customer journeys in SFMC.
- Worked across Email Studio, Automation Studio, Journey Builder, and related tools.
- Automated data imports, queries, and tracking using Automation Studio and Data Views.
- Used AMPscript, HTML, and SQL for personalisation, template customisation, and data analysis.
SFMC Associate-Contract
Digital Interakt
Hyderabad, india
12.2023 - 07.2024
- Configured SFMC Email setup, WhatsApp set up to streamline communication processes.
- Executed multi-channel campaigns across email, SMS, and WhatsApp to enhance customer engagement.
- Wrote calculated insights using Data Cloud for better segmentation.
- Optimised customer engagement through Journey Builder and Automation Studio to drive effective email campaigns.
- Conducted audience selection data analysis using SQL to enhance tracking of campaign metrics.
Java Developer
Hexaware
California, USA
07.2022 - 11.2022
- Designed microservices using Spring Boot to enhance application scalability and maintainability.
- Facilitated collaboration within agile teams through daily stand-ups and sprint planning.
- Facilitated requirement discussions, ensuring alignment among stakeholders for effective project outcomes.
- Reviewed code to ensure compliance with Java coding standards.
- Developed secure data processing applications using Java 8 and Spring Framework to enhance system reliability.
SFMC Campaign Engineer-Contract
IKON Real Estate
California, USA
07.2021 - 02.2022
- Assisted in generating leads and supporting business operations through comprehensive analysis and strategic planning.
- Executed targeted email campaigns using SFMC to enhance customer engagement and conversion rates.
- Optimised customer segmentation strategies to enhance targeted marketing efforts.
- Directed campaigns for refinancing customers to enhance financial options and accessibility.
- Coordinated with escrow teams to ensure seamless home loan processing.
- Utilised journey builder and automation studio to enhance email marketing strategies.
- Generated comprehensive monthly conversion reports to analyse performance trends and inform strategic decisions.
Education
B.Tech - Electronics and Communication Engineering
Vishnu Institute of Technology
Vishnupur, IN-WB01-2013
Skills
- Ampscript
- HTML, CSS, SSJS, Java Script
- SQL
- JAVA
- Knowledge on Apex
- Spring Boot
Certification
- Salesforce Administrator.
- Salesforce Marketing Cloud Email Specialist.
- Salesforce Marketing Cloud Developer.
- Salesforce Data Cloud Consultant.
Timeline
SFMC Developer
SSKL
07.2024 - 03.2025
SFMC Developer
Omnicom Media Group
03.2024 - Current
SFMC Associate-Contract
Digital Interakt
12.2023 - 07.2024
Java Developer
Hexaware
07.2022 - 11.2022
SFMC Campaign Engineer-Contract
IKON Real Estate
07.2021 - 02.2022
B.Tech - Electronics and Communication Engineering
Vishnu Institute of Technology