Dynamic entrepreneur and seasoned researcher with a robust history in building successful ventures like Assign Over and Welstays, Negotrip Pvt. Ltd. Excelled at Punjabi University, blending data analysis and industry-oriented teaching to achieve significant advancements in hospitality and tourism research. Proven expertise in digital marketing and a track record of surpassing revenue targets by over 100%.
Social Media and its impact on Tourist Buying Behaviour.
(Book Name- Tourism Industry, Opportunity and Challenges, APH Publishing Corporation, ISBN- 9789387460614)
(13thInternational Conference on Women in Leadership: Emerging Issues and Challenges, Conducted By- Women’s Studies Centre, Punjabi University, Patiala 25th Nov 2021)
(National Conference on Growth Strategies of Tourism in India: Opportunity & Challenges” Sponsored by Ministry of Tourism, GOI, Organized by- Central University of Punjab Nov 29-30, 2017)