A dynamic digital marketing professional with 6 years of experience crafting compelling brand strategies and innovative campaigns across diverse industries, including education, real estate, healthcare, mobile, NGOs, and construction equipment. Expert in leveraging data-driven insights to enhance brand growth and customer engagement. Proven track record in leading teams and driving brand and organizational growth through creative and strategic upsell/cross-sell initiatives.
Hi, I’m
Kamal Agrawal
Account Manager - Digital
Noida
Summary
Overview
7
years of professional experience
3
years of post-secondary education
7
Certifications
Work History
Emporiom Digital
Account Manager
2 2021 - Current
Job overview
- Managed digital marketing strategies for brands like Blue Bells Group of Schools, Manitou South East Asia, Wave City, Realme, Devansh Lab Werks, WaterAid, and more
- Executed 360-marketing strategies, blending organic and paid approaches, while managing a team and overseeing content creation, social media campaigns, and production
- Identified opportunities for upselling and cross-selling digital services to existing clients, resulting in a 20% increase in revenue
- Developed and maintained strong client relationships, coordinating cross-functional teams to deliver projects on time and within budget
- Key Achievements: Manitou South East Asia: Achieved significant organic growth with a niche audience, outperforming competitors like Tata Hitachi and Mahindra Construction
- WaterAid: Led the 'Heroes of Change' fundraising campaign, achieving a ROAS of 35%-120%, well above the industry standard.
Estoot Digital
Account Executive - Social Media
01.2019 - 02.2021
Job overview
- Managed brands like BPL Medical Technologies, Mamaearth, Azar App, RKMF, and Weider
- Liaised with clients, design teams, video production teams, and content writers to develop and execute marketing plans
- Delivered strategic insights and monthly performance analysis using various analytics tools to help clients grow their brands
- Developed social media strategies and created content for platforms such as Facebook, Instagram, LinkedIn, and Quora.
Ogilvy
Client Servicing Intern
08.2018 - 10.2018
Job overview
- Worked on brands like Dabur and Voltas, interpreting client briefs and collaborating with the design team to produce compelling artwork
- Conducted detailed competitor analysis and market research, including findings in monthly reports to support brand strategies.
HS Ad (LG)
Social Media Intern
06.2018 - 07.2018
Job overview
- Collaborated with design teams to develop visually compelling artwork and strategized engaging social media campaigns for brands like LG, Numero Uno, and Alcis Sports
- Crafted impactful captions and content for social media posts and compiled detailed monthly performance reports.
Delhi International Film Festival
Event Coordinator
11.2017 - 12.2017
Job overview
- Evaluated and audited films for screening at the festival and designed the festival brochure
- Managed film screenings and event logistics, ensuring smooth operations.
Education
Galgotias University
Bachelor of Journalism & Mass Communication
01.2016 - 04.2019
University Overview
St Anthony Sr Secondary School
Senior Secondary XII
University Overview
Skills
Social Media Marketing (Organic/Paid)
Certification
Generative AI Course: Growth School
Accomplishments
Accomplishments
- Promoted to the company's leadership team at Emporiom Digital due to exceptional performance and strategic contributions.
- Achieved 1st rank as Gold Medalist in my undergraduate program
- Digital Rockstar Award at Emporiom Digital
- 1st Prize in documentary ad film-making competition at IP University: Watch Here
Personal Information
Personal Information
Hobbies: Exploring world cinema to enhance creative storytelling, Adventure sports and travel, Keeping up with the latest social media trends
Timeline
Account Executive - Social Media
Estoot Digital
01.2019 - 02.2021
Client Servicing Intern
Ogilvy
08.2018 - 10.2018
Social Media Intern
HS Ad (LG)
06.2018 - 07.2018
Event Coordinator
Delhi International Film Festival
11.2017 - 12.2017
Galgotias University
Bachelor of Journalism & Mass Communication
01.2016 - 04.2019
Account Manager
Emporiom Digital
2 2021 - Current
St Anthony Sr Secondary School
Senior Secondary XII
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