Kamal Chelladurai
Yelahanka
Summary
I'm Kamal Chelladurai, a 43-year-old BA graduate currently serving as the Head of Production (Creative) at RAPP India, part of TBWA Worldwide. With over 20+ years of experience, I lead a 40-member team, covering project management, quality, copywriting, design, video production, and HTML development. Together, we create inspiring work that drives business results. My skills extend to UI/UX design, graphic design, eLearning content development, and motion graphics.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Head of Production
RAPP (TBWA WORLDWIDE)
Chennai
07.2022 - Current
- I am handling 40+ member's teams in this organization
- I oversee the entire production hub, ensuring its seamless operation while comprehensively understanding project scopes. My primary role involves not only grasping the breadth of each project but also innovatively offering solutions and strategic guidance. Collaborating closely with project managers, I meticulously craft delivery plans, establish precise timelines, and optimize the resource allocation, all in pursuit of delivering projects of exceptional industry quality.
- Ensured smooth running of production operations by developing and implementing effective strategies.
- Developed and maintained relationships with external suppliers to ensure timely delivery of materials and services.
- Created detailed reports on production activities, costs, timelines, efficiencies and other relevant data.
- Collaborated with leadership to develop production department budget and forecast.
- Developed and implemented significant process improvements to enhance department quality and throughput.
- Monitored and evaluated performance of staff, identified areas for improvement and took corrective action when necessary.
Creative Director
RXPRISM
Bangalore
06.2017 - 07.2022
- I handled a team of 14 member's team.
- My responsibility is to understand the scope of the projects and provide digital and creative solutions
- Developed UI and UX design for web and mobile applications
- Created original concepts, art direction, and designs for multimedia projects.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Reviewed work from junior designers for accuracy and adherence to brand guidelines.
- Established relationships with agencies and freelancers to secure resources for projects.
- Negotiated contracts with outside vendors while ensuring cost savings opportunities.
- Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
- Presented creative proposals at executive meetings for approval or revisions.
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Supported organization by developing and producing social promotional content for Facebook, LinkedIn.
Creative Director and Founder
CREATIVE BEETLE
Bangalore
11.2015 - 06.2017
- A start-up company with a small team
- This company is creative company undertakes different kind of projects which includes Mobile application, E-learning development for healthcare, automobile and educational sector
- My Role includes gathering and synthesized business requirements and input from customers, stakeholders, business architects and engineers and conceptualize, plan and execute the key user flows to improve client projects overall information architecture and redesign user experience for company.
- Developed and implemented innovative strategies to increase brand awareness.
- Organized cross-functional teams to produce creative content for campaigns.
- Created original concepts, art direction, and designs for multimedia projects.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Researched emerging trends in design and technology to stay ahead of industry changes.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Established relationships with agencies and freelancers to secure resources for projects.
- Mentored junior staff members on best practices in visual design principles.
- Analyzed customer feedback data to inform future product design decisions.
- Negotiated contracts with outside vendors while ensuring cost savings opportunities.
- Presented creative proposals at executive meetings for approval or revisions.
- Monitored performance metrics of campaigns against established goals.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
- Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
- Managed own accounts and projects, working within budget and scheduling requirements.
- Conferred with clients to determine objectives, budget and background information.
Production Head and Co-Director
DIGITAL A PLUS GROUP
Bangalore
02.2012 - 11.2015
- A start-up company completely focused on IT solutions to healthcare and pharmaceutical companies. I was one of the founding member and worked as Production head handled production and operations in India and Malaysia.
- We expanded our footprints in Malaysia and China.
- Our main clients were Biogen, Astrazaneca, Novartis and Leopharma etc.
- I was involved in providing creative guidance on Website, mobile application, training solutions through m-learning and video learning with the support of LMS.
- Created and managed budgets for special projects, ensuring that all costs were accurately accounted for.
- Developed and implemented marketing strategies to promote the organization's mission and vision.
- Collaborated with other directors on operational activities, including fundraising campaigns, staff management, and program development.
- Provided leadership and guidance to team members in developing innovative solutions to organizational challenges.
- Monitored progress of initiatives against set goals, identified areas for improvement, and developed action plans accordingly.
- Drafted proposals for new initiatives based on research findings from various sources.
- Oversaw the hiring process for new employees; conducted interviews, reviewed resumes, and recommended candidates for hire.
- Managed relationships with external stakeholders such as vendors, partners, and clients to ensure successful collaborations.
- Prepared presentations outlining key performance metrics at quarterly board meetings.
- Reviewed project deliverables prior to submission to ensure accuracy and quality standards are met.
- Ensured compliance along with HR on applicable laws and regulations related to employment and workplace safety.
- Organized training sessions for team members in order to enhance their skillset and knowledge base.
- Researched and negotiated pricing to reduce cost of equipment and supplies.
- Leveraged market knowledge and studied competitive landscape to drive revenue.
- Established relationships with agencies and freelancers to secure resources for projects.
Creative Lead
INDEGENE LIFESYSTEM PVT LTD
Bangalore
08.2008 - 02.2012
- It is an MNC company provides services to healthcare and pharmaceutical companies. It has around more then 2000 odd employees worldwide. I was part of it initial stage where it was mid sized organization. I worked as Creative lead, supported in all kind of creative developments like print brochures, e-learning content, presentation etc. Supported in developing the process and procedures to deliver the things in best of quality. Handled team of 5-6 designers.
- Later, I was appointed as create lead for Astrazaneca client to manage all creative requirement and needs.
- Presented concepts and ideas to internal teams and external clients.
- Coordinated with other departments such as Project managers, sales, content developers, copywriters, quality analysts to ensure alignment with project objectives.
- Led client meetings to discuss creative direction and review progress against goals.
- Ensured timely delivery of projects within budget constraints while maintaining quality standards.
- Maintained up-to-date knowledge of design software such as Adobe Creative Suite, Articulate etc.
- Reviewed all deliverables prior to launch to guarantee accuracy in execution.
- Provided mentorship and guidance on technical aspects of design projects.
- Assisted in the recruitment process by evaluating portfolios and interviewing candidates.
- Mentored team members in learning and adopting creative leadership skills.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Engaged with clients to gather project information and uncover challenges.
- Set department quality standards and directed daily operations.
- Presented final layouts to clients for approval.
- Formulated basic layout design or presentation approach and specified style, animation and graphics details.
Senior Graphic Designer
TARANG TECHNOLOGIES PVT LTD
Bangalore
04.2006 - 08.2008
- I've been a part of Tarang Software Technologies since 2004, a distinguished CMM Level 5 company renowned for its leadership in providing Electronic Payments Solutions.
- During my tenure at Tarang, I started as a Senior Graphic Designer, and over the years, I've had the privilege of contributing to numerous complex projects in e-learning and website designs characterized by tight timelines and challenging requirements. These projects have often in collaborations with prominent clients such as IBM, Infosys, Wipro, and others, enriching my experience and expanding my skills in the realm of design and technology.
- Created interactive multimedia elements including video, audio, animations, simulations, and assessments.
- Researched industry trends and best practices related to e-learning development.
- Collaborated with instructional designers and subject matter experts to develop effective learning strategies.
- Utilized graphic design software such as Photoshop, Illustrator, 3ds max, aftereffects, audition to create visuals for use in e-learning modules.
- Supported the development of assessment items within an LMS environment.
- Integrated Learning Management System into existing websites for easy access of online courses.
- Programmed scripts using ActionScripts 2.0 and 3.0 or other programming languages for interactive elements within courses.
Senior Graphic Designer
EDURITE TECHNOLOGIES PVT LTD
Bangalore
03.2003 - 04.2006
- Edurite Technologies, now part of Pearson, a global leader in learning solutions. I started as a Graphic Designer and was later promoted to Senior Graphic Designer. My role involved creating e-learning content using tools like Flash, Photoshop, and Illustrator, as well as crafting video visuals with 3ds Max. I developed learning materials for various curricula, including CBSE, ICSE, and State Boards. I earned recognition as a top performer, excelling in animation speed, technical expertise, and content quality.
- Developed course materials with engaging activities, quizzes, and assessments to measure student progress.
- Created multimedia content for online courses such as video lectures, audio files and animations.
- Conducted user testing to ensure the quality of the e-learning environment.
- Collaborated with instructional designers and subject matter experts to develop effective learning strategies.
- Assisted in creating storyboards for online courses based on instructional design principles.
- Provided technical support to users experiencing difficulties accessing or navigating e-learning content.
Graphic Designer
PRE-FLIGHT AVIATION PVT LTD
Bangalore
02.2002 - 03.2003
- Pre-flight Aviation Provides crew statistics, training, fleet information management system & crew auto-brief system in Bengaluru, Karnataka. I joined Pre-flight Aviation in 2002 as a 3D Graphic Designer. My work primarily involved creating flight models and animations, focusing on cockpit design, control panel, and overhead panel, complete with technical specifications.
- Developed 3D models and animations for various products.
- Created realistic textures, lighting, and materials for a variety of projects.
- Utilized software such as 3D max, flash, photoshop and illustrator in the creation process.
- Collaborated with directors and clients by editing visuals and listening to feedback.
- Designed dynamic content for various CBT content utilizing Adobe Flash Professional CS4 and CS5.
- Collaborated with graphic designers to develop visually appealing layouts and animation sequences in Flash.
- Received feedback from clients concerning UI design or functionality changes that needed to be implemented for their projects built in Flash.
- Conducted unit tests on each module before releasing it into production environment.
Education
Certified UX And UI Designer - UI And UX Design
Designerrs Lab
Bangalore08.2019
Bachelor of Arts - Economics
Nowrosjee Wadia College
Pune03.2001
12th - Arts
Kendriya Vidyalaya Southern Command
Pune03.1998
10th -
Belgaum Military School
Belgaum03.1996
Skills
Managerial Skills:
- Production Planning and tracking
- Business Forecasting
- Financial Administration
- Project Management
- Team Development
- Resource Allocation
- Quality Control
- Cross-Functional Collaboration
- KPI Tracking
- Equipment Operation
- Production Oversight
- Strong Leadership Abilities
- Strategic Planning
- Technical Support and guidance
- Team management
- Project management and client servicing
- Creating project scope and pricing
- Project planning, task allocation and follow-ups
- Client communication and presentations
- Operations
- Team training and development
- Cross-Functional Collaboration
- Creative Team Collaboration
- Brand Messaging
- Stakeholder Relations
- Staff Recruitment
- Training Skills
- Compliance Monitoring
- Data Analysis
- Performance Evaluations
- Project Scope Analysis
- Process creation
Software Skills:
- Jira
- Hive
- Figma
- Sketch
- XD
- Photoshop
- Illustrator
- Aftereffects
- Premiere
- Adobe Animate
- Dreamweaver
- Indesign
- Articulate Storyline
- 3ds max
- Ms office excel, word and powerpoint
Accomplishments
- Best Performer of the year 2008 (Gold Award)
- Best employee award 2004 for my speed and accuracy in animation with quality output.
Certification
- Certified UX and UI designer from Designers Lab Bangalore.
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Kannada
Elementary (A2)
A2
Timeline
Head of Production
RAPP (TBWA WORLDWIDE)
07.2022 - Current
Creative Director
RXPRISM
06.2017 - 07.2022
Creative Director and Founder
CREATIVE BEETLE
11.2015 - 06.2017
Production Head and Co-Director
DIGITAL A PLUS GROUP
02.2012 - 11.2015
Creative Lead
INDEGENE LIFESYSTEM PVT LTD
08.2008 - 02.2012
Senior Graphic Designer
TARANG TECHNOLOGIES PVT LTD
04.2006 - 08.2008
Senior Graphic Designer
EDURITE TECHNOLOGIES PVT LTD
03.2003 - 04.2006
Graphic Designer
PRE-FLIGHT AVIATION PVT LTD
02.2002 - 03.2003
Certified UX And UI Designer - UI And UX Design
Designerrs Lab
Bachelor of Arts - Economics
Nowrosjee Wadia College
12th - Arts
Kendriya Vidyalaya Southern Command
10th -
Belgaum Military School
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