Open To Work
Kamal Mandre
Pune
Work Preference
Summary
Associate cluster manager in digital marketing with over 6 years of experience in digital sales and customer lifecycle management within the life insurance sector. Expertise in executing customer engagement campaigns across various channels, resulting in significant customer acquisition and retention. Proven track record in campaign analytics and performance optimization, contributing to ₹30+ crore in annual business. Strong skills in strategic planning, relationship management, and team leadership, driving sustainable growth and enhancing customer experience.
Overview
7
7
years of professional experience
Work History
Associate Cluster Manager - Digital Marketing
Bajaj Life Insurance Co. Ltd
Pune
10.2025 - Current
- Drive digital customer acquisition, retention and cross-sell initiatives using CRM-driven campaigns.
- Managed customer lifecycle campaigns, coordinating execution with internal stakeholders to enhance customer engagement.
- Analyze campaign performance against KPIs, providing insights on conversions, engagement, response rates, and revenue contribution.
- Conducted customer segmentation to identify target audiences for marketing efforts. for targeted marketing campaigns.
- Execute customer engagement campaigns across Email, SMS, WhatsApp and outbound calling channels.
- Identify opportunities for campaign efficiency improvements through automation and process enhancements, streamlining workflows.
- Prepare business dashboards and management reports for campaign tracking and optimization.
- Work closely with Operations, Sales, Product and Technology teams for campaign deployment.
- Support digital marketing initiatives using CRM and marketing automation platforms.
Team Leader - NRI Business
Bajaj Life Insurance Co. Ltd
Pune
04.2024 - 10.2025
- Led a team of Relationship Managers handling the NRI Life Insurance business.
- Managed customer acquisition and relationship management for NRI customer segment, increasing cross-selling opportunities.
- Monitored team performance, sales productivity, and key business KPIs to achieve monthly revenue targets.
- Conducted coaching sessions focused on boosting sales effectiveness and enhancing customer engagement and product knowledge.
- Collaborated with Operations, Underwriting, and Customer Service teams to ensure a seamless customer experience.
- Reviewed sales MIS, business reports, and conversion metrics to identify improvement opportunities.
- Implemented initiatives to improve team performance, driving productivity and supporting business growth.
- Ensured adherence to regulatory guidelines and internal quality standards while managing high-value customer portfolios.
Premier Relationship Manager
Bajaj Life Insurance Co. Ltd
Pune
01.2023 - 03.2024
- Built long-term relationships with customers.
- Identified customer needs and crafted tailored plans to enhance satisfaction.
- Responded swiftly to customer issues, ensuring timely resolutions.
- Promoted high sales and effective customer service practices among team members.
- Researched and analyzed competitors' strategies and offerings.
Sales Consultant
Policybazaar Insurance Brokers Private Limited
Gurugram
04.2022 - 11.2022
- Developed sales targets for department to drive performance.
- Inspired sales team to exceed goals through encouragement and support.
- Ensured the sales team stayed updated on business targets.
- Tracked sales numbers and assessed marketing strategies for effectiveness.
- Learned the products and services offered, including the sales terms.
Senior Associate Sales Consultant
Policybazaar Insurance Brokers Private Limited
Gurugram
04.2021 - 03.2022
- Led team of sales representatives to achieve sales objectives.
- Developed strategies to reach sales goals.
- Developed monthly sales forecasts to align team efforts with business goals.
- Hired and trained new sales representatives to enhance team capabilities.
Associate Sales Consultant
Policybazaar Insurance Brokers Private Limited
Gurugram
10.2019 - 03.2021
- Achieved set sales goals and exceeded assigned targets consistently.
- Facilitated sales of investment products to customers over the phone, enhancing customer engagement.
- Met productivity standards while delivering timely and accurate service to customers.
- Maintained prompt and effective communication with internal teams to support collaborative efforts.
Education
Bachelor of Commerce -
BU
Bhopal03-2015
Diploma in Computer Application -
MCU
Bhopal05-2014
Senior Secondary -
JNV
Hoshangabad05-2012
Higher Secondary -
JNV
Hoshangabad05-2010
Skills
- Digital marketing strategies
- Customer lifecycle management
- CRM (Microsoft Dynamics 365)
- Campaign analytics
- Segmentation targeting
- Lead management
- Email and SMS marketing
- Social media marketing
- Outbound marketing strategies
- Marketing insights
- Journey mapping
- Data visualization tools
- Advanced analytics tools
- Operations coordination
- Stakeholder engagement
- Microsoft Office suite expertise
Timeline
Associate Cluster Manager - Digital Marketing
Bajaj Life Insurance Co. Ltd
10.2025 - Current
Team Leader - NRI Business
Bajaj Life Insurance Co. Ltd
04.2024 - 10.2025
Premier Relationship Manager
Bajaj Life Insurance Co. Ltd
01.2023 - 03.2024
Sales Consultant
Policybazaar Insurance Brokers Private Limited
04.2022 - 11.2022
Senior Associate Sales Consultant
Policybazaar Insurance Brokers Private Limited
04.2021 - 03.2022
Associate Sales Consultant
Policybazaar Insurance Brokers Private Limited
10.2019 - 03.2021
Bachelor of Commerce -
BU
Diploma in Computer Application -
MCU
Senior Secondary -
JNV
Higher Secondary -
JNV