As a strategic digital marketing professional, I bring extensive experience and knowledge to the table. With a Post Graduate Program in Strategic Digital Marketing, I have honed my skills as a Senior Media Buyer. My expertise lies in Campaign Management, Performance Marketing, and Paid Media Marketing. I have successfully executed campaigns using Google Ads and Meta Ads, resulting in significant improvements in brand visibility and ROI. Utilizing data-driven strategies comes naturally to me, enabling me to optimize advertising efforts for maximum impact. Committed to delivering exceptional results, I continuously seek innovative and effective marketing solutions.
Hi, I’m
Kamal Sharma
Gurugram
Summary
Overview
6
years of professional experience
Work History
Foxes Network
Senior Media Buyer
05.2024 - Current
Job overview
- Managed Google Ads and Meta Ads campaigns for global clients across eCommerce, Travel, VPN, and Home Improvement industries.
- Oversaw 20Lack+ monthly ad spend, optimizing campaigns to achieve a 2.5x ROI on Google Ads and 1.4x ROI on Meta Ads.
- Conducted extensive keyword research and audience segmentation, leveraging tools like Google Keyword Planner, SEMrush, Ahrefs, and SimilarWeb.
- Developed and implemented campaign optimization strategies, including A/B testing, bid adjustments, and ad copy improvements.
- Optimized Performance Max, Search, Display, and Shopping campaigns to drive high-converting traffic.
- Used Google Analytics, Meta Business Suite, and third-party tracking tools to monitor and enhance campaign performance.
- Collaborated with creative and analytics teams to enhance ad visuals, landing pages, and overall conversion rates.
- Stayed updated with platform algorithm changes and implemented new strategies to maintain competitive ad positioning.
Adcanopus Digital Media
Senior Media Buyer
06.2023 - 04.2024
Job overview
- Campaign Management: Solely manage 45-50 campaigns on a monthly basis, maintaining an average Return on Ad Spend (ROAS) of 2.5X on goggle Ads on a monthly advertising spend of Rs.18-20 Lakh ensuring high profitability across campaigns
- Campaign Optimization: Led campaign optimization efforts using advanced keyword research tools such as Google Keyword Planner, SEMrush and Similar Web to enhance targeting and performance
- Analyzing and optimizing campaign performance against key metrics including revenue share, cost Per Acquisition (CPA), Cost Per Sale (CPS), and Cost Per Lead (CPL) to ensure campaign success and profitability
- Verticals Managed: Managed and Optimized advertising campaigns across multiple verticals, including eCommerce, fashion, travel
- Facebook Ads Spend monthly budget 15K$ to 20K$ on Pay Per call Campaigns
Rein Digital
Media Buyer
09.2021 - 05.2023
Job overview
- Campaign Optimization: Managed campaigns across various verticals, including writing effective ad copies, ensuring the delivery of clicks, optimizing cost-per-click (CPC), and driving campaign profitability
- Team Management: Supervise a team of 4-5 members, ensuring that the team consistently delivers optimal results contributing to the company's overall growth
- Content Creation for Brand Campaigns: Craft and publish engaging articles for diverse brand campaigns on WordPress, driving enhanced visibility and performance in digital marketing strategies
- Website Optimization: Add banners and buttons using Elementor on WordPress to ensure engaging and user-friendly content presentation
- Google AdWords Management: Created and managed 20-30 Google AdWords accounts daily to support multiple advertising campaigns
Kone Elevator India Pvt Ltd
Sales Administrator
05.2019 - 08.2021
Job overview
- Managed purchase orders for Vendors and Installation Team
- Collaborated closely with IT and Purchase departments to ensure seamless operations
- Facilitated smooth communication between clients and internal teams to assist clients in selecting optimal options
- Successfully closed deals with favorable terms for both the company and clients
- Working on SAP portal to Create Purchase Orders For Vendors
- Maintenance the filing system to ensure the office is organized and efficient Order data maintenance in CRM software
- Vendor Management
Education
Great Lakes Executive Learning
Post Graduate Program from PGDM In Digital Marketing
08.2023
University Overview
Kalinga University
B.A from Arts & Humanities
08.2018
University Overview
Skills
- Media Buying & Campaign Management (Google Ads, Meta Ads)
- Performance Marketing & ROI Optimization
- Affiliate marketing
- PPC Specialist
- Keyword Research & Search Intent Analysis
- A/B Testing & Conversion Rate Optimization
- Google Analytics & Data-Driven Decision Making
- Funnel Optimization & Retargeting Strategies
- Budget Management & Bid Strategy Optimization
- Multi-Channel Digital Advertising
- Competitive Analysis & Market Trends
- Landing Page & Ad Copy Optimization
Languages
English
Hindi
Projects & Achievements
Projects & Achievements
- Increased Google Ads ROAS from 1.8x to 2.5x within 6 months for an eCommerce brand.
- Scaled a Travel client’s PPC revenue by 40% through strategic keyword expansion and bid optimization.
- Launched a VPN lead-generation campaign that reduced CPL by 30% while increasing conversions.
- Implemented retargeting and funnel optimization strategies that improved customer acquisition rates by 25%
Timeline
Senior Media Buyer
Foxes Network
05.2024 - Current
Senior Media Buyer
Adcanopus Digital Media
06.2023 - 04.2024
Media Buyer
Rein Digital
09.2021 - 05.2023
Sales Administrator
Kone Elevator India Pvt Ltd
05.2019 - 08.2021
Kalinga University
B.A from Arts & Humanities
Great Lakes Executive Learning
Post Graduate Program from PGDM In Digital Marketing
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