Summary
Overview
Work History
Education
Skills
Timeline
Generic
Kamalakannan S

Kamalakannan S

AD OPERATIONS | DISPLAY | SEARCH | MOBILE ADVERTISING | E - COMMERCE
Avadi, Chennai

Summary

Accomplished advertising professional with 8+ years of experience in driving consumer engagement and enhancing brand image to generate revenue. Proven track record as a quality analyst and campaign manager, transforming underperforming campaigns into successful enterprises. Highly skilled in problem-solving, decision-making, and team leadership.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
5
5
Languages

Work History

Escalation Lead

iOPEX Technologies
8 2020 - Current
  • Utilized programmatic media buying tools like DSP, SSP, Walmart Ad Server, DV 360, Google Ad Manager, and CM360.
  • Led a team of 10 members, conducting quality checks for trafficking, reporting, and optimization.
  • Set up and quality-checked campaigns for high-touch customers on various Walmart ad servers.
  • Identified and resolved technical issues such as tag errors, bugs, discrepancies, and launch problems.
  • Ensured timely campaign launches and maintained comprehensive documentation for cross-functional training.
  • Provided regular status updates and prepared weekly/biweekly/monthly quality reports.
  • Conducted weekly sessions to review errors and develop continuous improvement action items.
  • Monitored campaign performance, making necessary adjustments to prevent under-delivery.
  • Acted as the primary point of contact for clients and management to ensure smooth processes.
  • Trained new hires and developed Standard Operating Procedures (SOPs) to improve efficiency.
  • Managed escalations, client calls, and ticket assignments to ensure full-day engagement.
  • Ensured all tasks were completed within agreed Service Level Agreements (SLAs) without any delays.

Campaign Specialist

iOPEX Technologies
10.2018 - 07.2020
  • Collaborated closely with Account Managers to provide optimal support for customer portfolios.
  • Analyzed data and trends to generate meaningful insights for clients.
  • Implemented solutions, tracked performance, and optimized against advertiser goals.
  • Reported key performance indicators and value delivered to customers.
  • Created proposals for solutions designed around client goals.
  • Provided campaign management support across DSP, demand channels, and other relevant products.
  • Optimized campaign performance to meet advertiser goals.
  • Conducted in-depth data analysis to develop actionable insights and recommendations.
  • Worked cross-functionally with Sales and Walmart partners to achieve business objectives.

Business Development Manager

Adflute Media Private Ltd
04.2018 - 09.2018
  • Led advertising sales to drive revenue from programmatic advertising across various inventory sources including display, social, mobile, and video.
  • Specialized in Programmatic Advertising, Connected TV, OTT, Branding, Acquisition, Retargeting, Performance Advertising, Display Advertising, Social, Mobile, and Video.
  • Managed and developed client relationships through presales support, onboarding, and ongoing account management.
  • Optimized ad campaigns (CPI, CPA, CPC, CPL, CPM) and supported a variety of Ad Units (Native Ads, video, in-stream video, banner).
  • Developed and implemented strategic marketing plans to ensure continued growth in traffic, conversion, and revenue.

Analyst

Paragon Digital Services
05.2016 - 03.2018
  • Managed display and video campaigns across APAC, EMEA, and NAM markets.
  • Planned, created, monitored, and optimized display and video campaigns.
  • Coordinated closely with Media Planning and Trafficking Setup, ensuring timely AdTag delivery.
  • Handled various campaign types including CPM, CPC, CPA, and PMP.
  • Trafficked diverse creative types such as HTML5, videos, companion banners, and display creatives into CM360.
  • Monitored and optimized campaign performance to reach goals.
  • Blacklisted low-performing sites to improve campaign performance.
  • Uploaded creatives into ad servers (DCM) and generated third-party tags.
  • Audited third-party tags (Google, Atlas, Flashtalking, Sizmek, VAST) to ensure compliance with ad exchange standards.
  • Troubleshot rejected creatives for approvals.
  • Created and delivered performance reports to clients regularly.
  • Scheduled and maintained daily, weekly, and monthly report tasks through JIRA.
  • Prepared screenshots for campaigns and shared presentation decks with clients.

Education

B,Tech - IT

Vel Tech Multi Tech DR. RR & SR Engg College
Chennai
05.2011 - 06.2015

High School Diploma -

S.R.M.Higher Secondary School
05.2009 - 03.2011

Skills

    Leadership skills

    Time management

    Problem-solving

    Responsible and reliable

Timeline

Campaign Specialist

iOPEX Technologies
10.2018 - 07.2020

Business Development Manager

Adflute Media Private Ltd
04.2018 - 09.2018

Analyst

Paragon Digital Services
05.2016 - 03.2018

B,Tech - IT

Vel Tech Multi Tech DR. RR & SR Engg College
05.2011 - 06.2015

High School Diploma -

S.R.M.Higher Secondary School
05.2009 - 03.2011

Escalation Lead

iOPEX Technologies
8 2020 - Current

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Kamalakannan SAD OPERATIONS | DISPLAY | SEARCH | MOBILE ADVERTISING | E - COMMERCE