Kamalika Poddar

• Launched GSTNas an FIP on the CAMS Finserv Account Aggregator platform, with over 100 pulls within 3 months of launch

• Increased customer conversion to 72% from 37% by building nudges in the user journey and drip campaigns for high intent users

• Improvement of 4xRegistration in 67% time for F&O onboarding of our clients, resulting in the client improving their trade volumes

• Reduced tech debtsresulting in the systems ability to scale to 31x its past volumes at 85+%success rates in data delivery

• Scaled the system from delivering 500 pulls a month to 35k+ pulls a month, with new features like Bulk consent upload

• Reduced the turnaround time by 1/10th to under 3 minutes by delivering the Account Verification Feature for Account Opening

• Collaborated across the industry to build a real time performance dashboard- SAANS, and improved the performance to 77% success

• Built the self onboarding portal for FIUs and FIPs from scratch, reducing the time to take clients live from 4 weeks to 10 days

• Researching & Writing a whitepaper, on Using Account Aggregator for good – Udgam Initiative, Identifying Nominees of unclaimed accounts; Developing use cases for Account aggregator for Self Help Groups and Farmer Produce Organizations for frictionless credit

• Led the Ecosystem’s Tech Volunteering Committees to help bring on board GST and building data security in Account Aggregator

Achievements

• Appreciated by the Reserve Bank of India, for my efforts to use Account aggregator for bettering the MSME digital lending space

• Built the Analytics Charter from scratch and the developed the Digital lifecycle for merchants at Payu, with a 5 member team

• Built attribution model to identify the channels which are contributing max GMV, Revenue, Margins per merchant cohort

• Saved costs by 4% using an analytical model to help assess and reduce the riskiness of newly onboarded merchants

• Increased GMV by 17%using a statistical model to suggest changes in real time to improve Success Rates of transactions

• Built early warning system to reduce merchant attrition, reduced product churn by 12%, through product relevant offering

• Developed and Built data marts for easy consumption of data for our reporting and analytical purposes; improving the TAT of our reporting vertical by 72% and easing our process of deriving insights for our Digital Lifecycle Management of merchants

• Designed and Developed Data Products for execs and non tech people to easily extract and consume data relevant to their business

• Developed the SMB Analytics team into being a Centre of Excellence, and subject matter experts across businesses and products

• Scaled the Analytics maturity at PayU, received global recognition for our internal products and Long term incentives for the entire team

• Increased sales volume for partner merchants by 23% during the Festive Season through targeted marketing initiatives, resulting in significant revenue growth

• Led a team of 4 analysts to manage and monitor the P&L for the Loyalty and Rewards program at Axis Bank, resulting in a savings of ₹16cr while increasing top line by ₹47cr

• increase the interchange revenue earned by ₹7 cr in a quarter, by building a propensity model for customer spends basis past behavior

• Developed analytical model to generate pre-qualified leads; grew the commercial credit cards portfolio by 17% in one quarter

• Developed the strategy to identify cross sell and upsell opportunities for existing to bank customers, grew spends by 12%

• Analysed the dip in credit card spends due to moratorium, and designed various campaigns to help activate the low spending customers through targeted merchant campaigns, with a 11% lift in key metrics

• Developed a loyalty points redemption propensity model and helped retain 28% customers and deepen the engagement with customers by 41%

• Developed and executed a comprehensive product roadmap for collaborating with Fintech startups in the sandbox environment, and developed the Banking API platform, delivering new value-added features to customers while building our partnerships model

• Saved an estimated 250 manhours per week via the ML & RPA projects and improved the service TAT

• Pre Placement Offer on my summer Project on developing product features and user journeys for the UPI app, As well as execute go to market strategies for the newly launched UPI App of Axis

• Collaborated with internal team members and tech strategy teams of Clients' to clarify relationship of business and project goals and obtain enhanced perspective of development process

• Developed the Banking as a service suite Arrangement Architecture; Built training programs for the same; Attained GOLD Level

• Education & Certification

Subject Matter Expert and Single Point of Contact for Loans & Deposits, Teller and Payments (SWIFT Messaging) products

Skills: Figma, Balsamiq, MindMapping, Collaboration, Team Management, Product roadmap, Managing product backlogs, reducing tech debts

Skills: Excel, SQL, Python, Tableau, SAS, Metabase