KAMALKANTH RAMANI

Marketing and AdTech Solution Architect with 18+ years of experience across digital advertising, pre-sales, and large-scale delivery. Currently transitioning into AI-enabled solution design, with hands-on experience building early-stage agentic workflows that support sales intelligence and personalized outreach.

Actively pursuing formal AI and business education through a certification program at BITS School of Management (BITSOM), with a focus on applying AI pragmatically to marketing, sales, and client engagement use cases.

Strong at problem framing, solution translation, and client-facing architecture discussions, combining deep marketing domain expertise with emerging AI capabilities.

• Veteran Digital Marketing Strategist: Possesses distinguished experience in spearheading revenue-centric digital marketing initiatives and orchestrating complex projects across diverse sectors.
• Accomplished Pre-Sales and Marketing Expert: Demonstrates a robust track record in devising and implementing sophisticated pre-sales strategies and lead generation mechanisms, driving significant business growth and client engagement.
• Exemplary Project Management: Expertly manages extensive digital services teams, comprising over 400 professionals, ensuring meticulous project execution, timely delivery, and exceptional client satisfaction.
• Recognized Leadership Excellence: Honored with the Best Team accolades in Q2 2020 and Q4 2022 for exemplary performance and superior project outcomes, underscoring a commitment to excellence.
• Advanced Multi-Channel Advertising Proficiency: Adept in the strategic deployment of social media, PPC, display, and programmatic advertising, with a keen focus on optimizing processes to achieve substantial return on investment.
• Strategic Client Relationship Management: Highly skilled in fostering robust client relationships, conducting in-depth business reviews, and aligning project objectives with evolving client needs.
• Strategic Planning and Risk Mitigation: Proficient in the development and execution of comprehensive project plans, managing project scope and timelines, and implementing effective risk mitigation strategies.
• Technical Acumen in Digital Marketing Tools: Extensive experience in advanced digital marketing platforms and tools including AdDesk, AOL Canvas, Adtech Helios, Yahoo O&O Server Ruby, and Right Media.
• Leadership & Team Mentorship: Demonstrates a strong aptitude for leading cross-functional teams, facilitating collaboration among stakeholders & mentoring team members to drive organizational success.

• Campaign Management & Optimization
• Led the US network traffic team in campaign launch, management, and optimization efforts.
• Directed high-value campaigns across European markets for AOL, ensuring compliance with client expectations.
• Enhanced campaign performance based on client requirements and deliverables, achieving targeted results.
• Managed various verticals with leading clients such as Airtel, LG, Honda, Mahindra, etc., delivering on key performance metrics.
• Process Improvement & Documentation
• Produced forecasts and traffic reports for AOL Sites to drive actionable insights.
• Created and maintained process checklists to reduce errors and sustain accuracy.
• Updated the team with key process changes through timely documentation.
• Ad Operations & Technical Proficiency
• Authorized ads for AOL US and tested new 3rd party tags for compatibility.
• Collaborated with Advertising.com (ACE) and AdTech Helios Adservers to streamline campaign management.
• Deployed AdDesk marketplace tools for ad uploads into the AOL Network, ensuring smooth execution.
• Administered Yahoo O&O Server Ruby and Right Media network ad server for seamless ad delivery.
• Executed campaign management and optimization using MSN AdExpert, DFP, and Atlas for high-profile clients including MSN, NatGeo, Delta Airlines, Politico, Warner Bros, and others.
• Regional Operations & Transition Management
• Oversaw AOL operations for APAC countries, managing regional-specific needs.
• Facilitated the transition of Right Media APAC operations to India, aligning with strategic objectives.