Kamatchi K S

Results-driven digital marketing professional bringing 5+ years of traditional sales and marketing experience with 6 months of experience in multiple digital marketing disciplines. Committed to building brand presence through effective optimization and management of partner and brand websites. Self Motivated and driven, approach each challenge with an open mind, often thinking out of box, to deliver the most desired result.

Facebook Ad Campaign for Primary Digital Property

Product Launch through Primary Digital Property

The project involved launching a Product of choice using relevant Digital Media platforms and then building relevant potential traffic to the the Primary Digital Property. A percentage weightage split across AISAS funnel was showcased as well.

Comparison of Landing page reports (Google Analytics)

The project involved the use of Google merchandise store's Google analytics (Master view) to compare landing page reports. Some metrics such as the top 10 landing pages, bounces rates and conversion rates were also noted.

Email Marketing to drive a business goal

An Email Marketing tool (MailChimp) was used to send out emails to a list of users and the campaign performance was measured through MailChimp's analytics dashboard.

The Project involved running a campaign on Facebook or Instagram. The process to run the campaign was documented whereas the results and outcomes of the campaign were analyzed.

Organic & Paid Posts Comparison on various Social Media Platforms

A personal blog post on a topic of choice was created and marketed through organic and paid posts using different social media channels. This increased the engagement and number of visitors to the blog. The engagement of the paid and organic posts across different social media platforms was then analyzed to understand the reach, audience and engagement.

Adword Campaign set up

Conducted competitive analysis and researched the keywords for personal digital property (website or blog) using Keyword Planner. Structured 3 campaigns on Google Ads with relevant keywords and identified relevant target audience to execute the campaigns to understand the audience's interest towards the digital property. Compared the results with ads of competitors and noted down the key learnings and recommendations from the analysis.

> Won “RIETER AWARD” for the year 2002, awarded by world level leading textile machinery, “Rieter Machine Works Ltd, Switzerland” and represented INDIA.

> General Secretary (2002) for the Women’s Hostel Council of PSG College of Technology.