Kamla Singh
Gurgaon
Summary
An MBA in Marketing with over 7+ years of experience in category management, brand development, content strategy, seller management, inventory control, and order management within the Ecommerce Channel. Expertise in staying updated with the latest market trends, competitor strategies, and evolving consumer behaviors across different business categories. Skilled in leveraging these insights to optimize product assortments, enhance merchandising strategies, and drive effective marketing campaigns both online and offline, ensuring business growth and improved customer engagement.
Overview
8
8
years of professional experience
Work History
E-commerce Key Account Manager
ASSA ABLOY INDIA PVT. LTD.
10.2022 - Current
- Product Visibility & Marketing Analysis: Evaluate product visibility, placement, and marketing strategies on major e-commerce platforms (Amazon, Flipkart, Tata Cliq, Mccoymart, Moglix, Jiomart), identifying opportunities for sales growth through product positioning and competitive pricing.
- Consumer Behavior & Insights: Analyze consumer purchasing behavior and key factors influencing online purchases to optimize product offerings and enhance marketing efforts.
- Sales Coordination: Coordinate sales activities across multiple e-commerce platforms and vendors, overseeing strategy development, execution, and follow-up on purchase orders.
- Product Listings: Manage and update product listings across multiple platforms (Amazon, Flipkart, Tata Cliq, JioMart, Moglix, Mccoymart), ensuring accurate and effective presentation. Catalogue Optimization: Continuously improve catalogue health across all e-commerce portals, ensuring accurate product information and consistency.
- Enhanced Product Descriptions: Create and update rich, A+ product descriptions for new and existing SKUs to improve product visibility and conversions.
- Amazon Brand Store Management: Design, manage, and optimize the Amazon Brand Store to enhance brand presence and customer engagement.
- Sales, Marketing, & Operations Management: Oversee sales, marketing initiatives, operational processes, and account reconciliation with online distributors and platforms/vendors.
- Competitive Product Benchmarking: Benchmark products against competitors in terms of pricing, specifications, and market trends to craft compelling value propositions for online buyers.
- Actionable Insights Implementation: Utilize insights on pricing, products, positioning, promotions, reviews, and stock management to drive growth and improve sales performance. Internal Team Coordination: Collaborate with internal teams to share banners, promotions, and maintain catalogue hygiene across all accounts.
- Website Backend Management: Manage backend operations, including product uploads, price updates, banner changes, and content optimization through SEO. Social Media Strategy & Engagement: Develop and execute social media strategies to strengthen brand messaging, engage with followers, and create compelling content for social platforms.
Online Sales Manager in Audio Category
ENVENT WORLDWIDE PVT. LTD.
08.2021 - 09.2022
- Supervise operations across multiple platforms, including Nykaa Man, Nykaa.com, Bajaj, FNP, and Flipkart, covering all locations (Delhi, Bangalore, Mumbai).
- Oversee inventory management to ensure accurate stock levels and timely updates across all platforms.
- Manage pricing strategies and adjustments for products listed on various e-commerce sites.
- Coordinate return processes, working closely with warehouses and vendors to resolve return issues, escalate shortages, and address delivery discrepancies.
- Ensure all SKUs are accurately listed and live across all marketplaces.
- Maintain and update product catalogs to ensure consistency and accuracy.
- Monitor product visibility and manage promotions on platforms like Bajaj, FNP, and Nykaa.
- Implement and manage campaigns on Flipkart to drive product visibility and increase sales.
- Collaborate with internal teams for efficient Purchase Order (P.O.) fulfillment and effective inventory management.
- Work with the finance department to resolve any payment-related issues.
- Coordinate with warehouse teams to resolve order processing and shipping concerns.
- Manage relationships with key B2B platforms, including Ajio, Myntra, Accentiv, and Tata Cliq.
- Partner with vendors to manage business planning, commercials, returns, payments, and catalog updates.
- Design and implement marketing strategies to drive sales growth and improve performance.
- Analyze and optimize product visibility, sales trends, and stock levels to maximize sales potential.
- Ensure timely follow-up on Purchase Orders to ensure on-time fulfillment.
- Facilitate collaboration with internal teams for efficient inventory and P.O. management.
- Manage and grow voucher-based accounts, including Accentiv Voucher Model, Gyftr, and Times Internet.
- Work with vendors to enhance product visibility and improve sales performance.
- Coordinate with internal teams to distribute banners and promotional content.
- Maintain accurate and consistent catalog management across all accounts.
- Develop and execute business plans aimed at driving growth and achieving success.
- Proactively seek new business opportunities and onboard additional vendors to expand marketplace presence.
Assistant Manager in E-commerce
LUXOR WRITING INSTRUMENT PVT. LTD.
03.2020 - 07.2021
- Lead the onboarding process for new e-commerce platforms (Tata Cliq Luxury, IGP, Paytm Mall, FNF, Meesho) for brands including Luxor, Pilot, Waterman, and Parker.
- Create and maintain dedicated Amazon Brand Stores for Luxor, Pilot, Waterman, and Parker, ensuring brand consistency and optimal product presentation.
- Analyze sales performance and identify marketing gaps, including product images, reviews, ratings, customer feedback, and SEO-optimized titles, to enhance product visibility on Amazon and Flipkart.
- Oversee the creation and implementation of engaging product demo videos to enhance customer understanding and drive conversions.
- Develop compelling A+ and rich product descriptions for new and existing SKUs to improve product appeal and increase customer engagement.
- Manage and follow up on the NPD process for Luxor, Pilot, Waterman, and Parker brands, ensuring timely product launches.
- Handle sales, marketing, operations, and account reconciliation for all distributors, ensuring smooth processes and strong partner relationships.
- Implement strategies to improve catalogue health and product listing quality on Amazon and Flipkart, ensuring accurate and up-to-date information.
- Oversee the listing of new SKUs across various e-commerce platforms, ensuring accuracy, completeness, and optimization for search visibility.
Senior Executive in E-commerce
INALSA HOME APPLIANCES
06.2017 - 02.2020
- Listing of new products across all e-commerce platforms (Amazon, Flipkart, Paytm, Tata Cliq, and Reliance Digital)
- Work extensively in A+ content and the role of attractive images of products on online channels.
- On-boarding buyers /sellers and managing their sales, purchase orders, visibility of products, payment issues, and returns.
- Analyzing Inalsa’s products’ visibility & placement on e-commerce platforms like Amazon, Flipkart, Paytm, Tata Cliq and Reliance Digital, etc. Explore and analyze sales on e-commerce platforms and find opportunities in terms of products and pricing to grow the sales of products.
- Acting on actionable Insights into price, products, positioning, promotions, reviews & stocks gained.
- Studying consumers’ buying behavior and critical factors that lead to the final purchase of products on online channels.
- Benchmarking products against competition in terms of pricing and specifications and presenting an attractive proposition to online buyers.
- Exploring digital marketing means promoting products on e-commerce running and optimizing online advertisement campaigns etc to drive brand awareness and final sales.
- Using social media channels for brands to communicate brand messages and voice along with driving engagement with brand followers.
- Sales coordination across all the e-commerce platforms and vendors, which includes everything from strategy-making to follow-up for Purchase orders.
- Developing content ideas & strategy for social media platforms.
- Handling the Inalsa website blackened like adding new products, changing prices, changing banners, images, and content, and making them optimized through SEO.
- Managing paid marketing campaigns for increasing brand visibility & brand recall on Various platforms like Facebook, Amazon i.e. AMS, Google display & video advertisements, etc which include complete campaign setup.
Education
PGDM - MARKETING
BALAJI INSTITUTE OF MODERN MANAGEMENT
PUNE, MAHARASHTRA12.2024
BBA -
DR. BHIM RAO AMBEDKAR UNIVERSITY
AGRA, UTTAR PRADESH01.2014
HSC - SCIENCE
DIVYABHA GIRLS INTER COLLEGE
ALLAHABAD, UTTAR PRADESH01.2011
SSC - SCIENCE
SINDHU VIDYA MANDIR INTERCOLLEGE
ALLAHABAD, UTTER PRADESH01.2009
Skills
- Inventory Planning
- Social Media Marketing
- Keyword Planner
- Google Analytics
- Canva
- WordPress and Magento backend
- Team Management
- Vendor Management
- Amazon/Flipkart (Seller Central & Vendor Hub)
- Cataloguing
- Product Listing
- Competitor Analysis
- Online Sales
- Order Processing
Certification
- Google Analytics
- Content Writting
Languages
English
Intermediate (B1)
Hindi
Advanced (C1)
Timeline
E-commerce Key Account Manager
ASSA ABLOY INDIA PVT. LTD.
10.2022 - Current
Online Sales Manager in Audio Category
ENVENT WORLDWIDE PVT. LTD.
08.2021 - 09.2022
Assistant Manager in E-commerce
LUXOR WRITING INSTRUMENT PVT. LTD.
03.2020 - 07.2021
Senior Executive in E-commerce
INALSA HOME APPLIANCES
06.2017 - 02.2020
HSC - SCIENCE
DIVYABHA GIRLS INTER COLLEGE
SSC - SCIENCE
SINDHU VIDYA MANDIR INTERCOLLEGE
PGDM - MARKETING
BALAJI INSTITUTE OF MODERN MANAGEMENT
BBA -
DR. BHIM RAO AMBEDKAR UNIVERSITY
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