Kamlesh Kandpal
Digital Marketing | Programmatic Advertising| Growth Manager
Noida
Summary
A professional with around 12+ years of experience in the art and science of leveraging digital technologies and platforms for building brands, products, and completion of marketing objectives of the same.
Overview
15
15
years of professional experience
9
9
years of post-secondary education
Work History
Programmatic Project Manager
Samsung
09.2024 - Current
- Led a team responsible for managing global programmatic operations across North America, Europe, and APAC , ensuring consistent execution, regional alignment, and high operational standards across diverse markets.
- Directed the execution of programmatic deals , ensuring all campaigns were launched within agreed (SLAs) , while mentoring team members to maintain delivery excellence.
- Oversaw troubleshooting and technical resolution for complex PG/PMP deal issues, acting as the escalation point for both internal stakeholders and clients, and driving collaboration between sales, ad ops, and product teams.
- Served as the POC for the global sales team , leading a support function that handled: Deal execution guidance
Technical troubleshooting, Product/feature enablement, Training and ongoing consultation on programmatic advertising - Consistently conduct Weekly Business Reviews (WBRs) with VPs and Directors, showcasing proactive team initiatives to address sales challenges and continuously enhance operational efficiency.
- Led Monthly and Quarterly Business Reviews (MBRs/QBRs) with global sales and onshore teams to communicate team performance, highlight key wins, and strengthen alignment between operations and revenue goals.
- Managed performance scorecards for team members, holding structured monthly feedback sessions to review progress, provide coaching, and identify areas of improvement — fostering a culture of accountability and continuous growth.
- Owned vendor management with Magnite (SSP) , coordinating on a weekly basis to address system health, troubleshoot escalated issues, and prioritize feature enhancement requests critical to business needs.
Publisher Management
Adobe Systems
02.2022 - 09.2024
- Responsible for publisher integrations for client partners , providing support as needed and ensuring smooth onboarding and activation of inventory sources.
- Work closely with SSPs and publishers to gather sample bid requests and conduct in-depth analysis to diagnose non-delivery issues across multiple inventory types
- Support the campaign management team in troubleshooting PG/PMP and Open Auction deals within the APAC and EMEA regions, with a focus on resolving issues within Adobe DSP .
- Collaborate with the product and engineering teams to escalate and prioritize Product Feature Requests (PFRs) , provide feedback on reporting needs, and help develop solutions for ongoing technical challenges.
- Partner with sales teams to pitch Adobe DSP alongside complementary Adobe solutions like Adobe Analytics and Audience Manager , conducting product demos, discovery calls , and capability walk-throughs for brands and agencies in India .
- Provide ongoing performance updates against established KPIs, along with clearly defined next steps to ensure measurable progress toward client objectives.
Growth Manager (Direct & Programmatic)
Airtel Digital Limited (Bharti Airtel)
07.2018 - 02.2022
- Performance Analysis: Analyzed SSP/DSP bid metrics to identify contingencies and worked with partners towards resolution
- Monitored and analyzed match and render rates for publishers, collaborating with the product team to improve inventory render rates
- Yield Optimization: Managed floor optimization on AD Exchange for publishers, updating effective CPMs to maximize yield
- Identified revenue opportunities by introducing new ad units and formats, coordinating implementation with product teams
- Additionally, enabled network partners to optimize video demand via VAST/VPAID tags, increasing fill rates and eCPMs
- Relationship Management: Managed relationships with existing DSPs/SSPs, ensuring optimized delivery of programmatic campaigns for publishers such as Airtel Thanks, Airtel Xstream, and Wynk Music
- Demand Partner Onboarding: Led the onboarding process for new demand partners (EBDA and Mediation), maximizing yield by optimizing fill rates and eCPM
- Cross-Functional Collaboration: Partnered closely with Product & Engineering teams, providing input and feedback to enhance programmatic offerings and advertising
- Liaised regularly with the Sales team to educate agencies and advertisers on programmatic capabilities and support programmatic direct sales efforts
- Guiding the operations team in managing, optimizing, and planning performance campaigns for clients
Manager - Campaign Ops and Client Servicing
Times Internet
02.2015 - 07.2018
- Effective Campaign Management: Oversaw and optimized performance campaigns for both domestic and international markets, ensuring client needs were met through regular coordination
- Precise Optimization Tactics: Utilized first-party data and customization techniques to enhance CTRs and lead generation across various campaign types on mobile and web platforms
- Strategic Revenue Maximization: Managed video advertising inquiries, collaborating with network partners to optimize fill rates and revenue
- Coordinated with key mediation clients like Taboola, Pubmatic, Rubicon, Teads, and Ironsource to optimize eCPMs and fill rates for revenue growth
AM-Online Marketing (Search & Display)
Images Multimedia
09.2013 - 02.2015
- Managed PPC campaigns (Google AdWords, Display, Remarketing) for retail events organized by the company
- Proficient in Google Analytics, including goal setting, website optimization based on analytics, and tracking various digital assets
- Executed Social Media Optimization (Facebook, LinkedIn ads, branding campaigns) and Search Engine Optimization for Indiretailing.com
Assistant Manager - Delivery and Client Servicing
Jamboree Education
06.2010 - 03.2013
- Executed lead generation campaigns via PPC (Google AdWords, Display Ads, Remarketing) for diverse e-learning courses
- Implemented Search Engine Optimization strategies (Directory Submission, Social Bookmarking, etc.) for Jamboreeindia.com
- Managed Social Media Optimization (Facebook Ads) and utilized Google Analytics for goal setting, website enhancements, and tracking digital assets like banners, mailers, and newsletters
Education
Bachelor of Science -
Lucknow University
04.2001 -
Master of Business Administration -
Periyar University
Skills
- Programmatic Landscape & Yield Optimization
- Customer Success Management
- Connected TV Advertising
- Monetization expert
- Account Mining & Management
- Sales Strategy and Media Planning
- Proficient in Excel & Macros
Accomplishments
- Change Agent
- Collaborator
- Motivational Leader
- Communicator
- Thinker
- Planner
Timeline
Programmatic Project Manager
Samsung
09.2024 - Current
Publisher Management
Adobe Systems
02.2022 - 09.2024
Growth Manager (Direct & Programmatic)
Airtel Digital Limited (Bharti Airtel)
07.2018 - 02.2022
Manager - Campaign Ops and Client Servicing
Times Internet
02.2015 - 07.2018
AM-Online Marketing (Search & Display)
Images Multimedia
09.2013 - 02.2015
Assistant Manager - Delivery and Client Servicing
Jamboree Education
06.2010 - 03.2013
Bachelor of Science -
Lucknow University
04.2001 -
Master of Business Administration -
Periyar University
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