KANAHIYA

• Generating and guaranteeing go-live of all creatives for the category of 'Men's Sports Footwear' on a daily basis
• Managed the execution of creative deliveries based on category allocations on the Fashion pages & Home Pages
• Shaping customized promotional campaigns targeting specific cohorts of customers and analyzing its performance basis of views, clicks, CTR & conversion
• Establishing audience manager segments to gain comprehensive insights into consumer profiles, their behaviors, preferences, and purchasing patterns when acquiring a product
• Achieved 15% higher conversion rate in contents created for the website and the app during events by executing merchandise in alignment with the buy for the season
• Created effective content using trendy verticals, quality display images and captivating callouts based on inputs
• Communicating with KAM's and Merch Leads for merch inputs and design team for creative deliverables
• Formulating promotional offers (Alpha & MP) to opt-in discount in the platform, co-ordinate with the multiple sellers & Brands to adapt the offer & showcase their product in the platform
• Handling & optimizing CTR of daily/Weekly/event properties like DOTD, DOTW, rush hour, crazy deal, WL & HP properties
• Analyzing data and publishing reports like SMR PPV Data, OOS- NS Brand Level PPV, SFW Daily Category Matrics , Brand PPV's Performance etc
• Designing wireframes for browse and category landing pages, and incorporating pertinent content to enhance CTR and conversions
• Monitoring the performance of contents, themes & pages through metrics like CTR, PPV & units to understand the trend of the sale & take necessary actions accordingly
• Analyzing search terms across various industry sectors and providing input for merchandising and cataloging accordingly
• Creating curated links according to the Flipkart driven themes, festive occasions and trends
• Proactively participated in events like Big Billion Days and Diwali sale and handled allocations of the category individually
• Which had a huge impact on sales and generated a huge profit of 8 cr in 2021, 9.5 cr in 2022 & 14 cr in 2023 on the first few hours of BBD sale

● Responsible for updating the competition benchmarking to have a check on the competitiveness of flipkart in terms of selection and pricing.

● End to end updation of the daily business tracker to understand how the category is performing against various metrics such as GMV, Units Sold, No. of customers etc.

● Taking care of the day to day merchandising operations to provide the inputs for various merch properties such as Crazy Deals, Rex deals and also sanity check of the creatives i.e. Margin/Price call out check during BAU/Events.

● Creation of various offers such as Listing Offer, Basket Offer, Target Schemes, Targeted discounts etc. which have helped in increasing the Average Order value, No. of transacting customers etc.