Kanchan Paswan

• Digital Marketing :
  - Budgeting, Strategising, Planning, and Executing campaigns.
  - Looking after Facebook Ads, E-mail, Influencer activity, Google Analytics and Affiliate Marketing.
  - Vendor Management end-to-end.
  - Growth Hacking
  
  Alliances and Partnerships:
  - Looking after alliances with News Websites.
  
  Offline Marketing :
  - Looking after Print-ads Activations.
  
  Hands-on experience in handling:
  - Strong working understanding of third-party web tracking tools like Analytics, HubSpot, Mixpanel and Appsflyer .
  -Campaign Delivery, end-to-end management of campaigns.
  -Onboarding new partners(Vendors/Publishers) on regular basis.
  -Driving revenue and achieving the monthly targets.
  
  Seasoned digital marketing professional with deep understanding and knowledge of:
  - Digital strategy
  - Paid and organic promotion
  - Collaboration and media planning
  - Post campaign analytics and performance reviews.
  - Maximized strategic approaches by performance analytics and making appropriate adjustments.
  - Landing page optimization.
  - Develop Monthly, Quarterly campaign performance reports.

• Monitored online trends, conversations and innovations to optimize strategies.
• Lead across all department to develop and execute all digital and social marketing initiatives.
• Redesigned and published web pages with Unbounce.
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Created content strategies for digital media.
• • Was responsible for delivering performance in Top Cities in Labs, and Patient side vertical with over 3 Cr quarterly Digital Marketing budgets. (App-Install Campaign:-Incent-Non-Incent, SMS Campaign, Lead Generations, Google Adwords, Native Campaign, E-mail marketing, Content Marketing, PPC, Re-Marketing, Affiliate Marketing, Mobile Marketing, Radio Ads, Youtube Ads, Influencer Activity, and Facebook Campaigns.
  • Managed 7-figure budget for Lybrate, full-funnel paid digital acquisition across all business units.
  • Executed & managed end-to-end Digital Marketing, Social Media platforms (Facebook, Twitter, Instagram, Google+, Tumblr, and Pinterest), Programmatic & E-Commerce marketing.
  • Built, optimized, and managed over 160+ PPC accounts and over $10M in ad spend across Google, Native campaign and Facebook
  • Applied analytics solutions to track multi-channel funnels, and conversion events and improve ROI.
  • Identified key agency growth areas, improved operational efficiencies and managed vendor relationships.
  • Managed agency relationships and in-house performance across paid channels: search, shopping, display, video, paid social, and affiliate.
  • Worked with the Content team to implement brand messaging across web, email, and social channels..
  • Daily Campaign Management - Creative and Campaign Recommendations, Contracts, Campaigns Approval & Optimization.
  • Monitor Day to Day Activities, Analyze Performance and recommend ways for improvements.
  • Manage and Grow New affiliate partners and agencies Relations for Company.
  • Identify Opportunities for growth and scale, Trouble-shoot issues, Negotiate and Resolve Problems.
  • Strategize, Plan, Execute and Optimize Search, Email, and Performance Based Display Campaigns.
  • Utilize data to innovate new ideas and improve SOPs to drive continual optimization of all marketing
  initiatives.
• END-TO-END responsible for Marketing vendors and Marketing tools payments.
• Increased website traffic by an average 40-70% per month.
• Increased conversion by more than 400%.
• Grew Unique visitors by 130% between 2015-2018.

• Performed statistical analyses to gather data from various sources to for Onboarding doctors.
• Play an integral part in generating new sales that will turn into long-lasting relationships with Doctors.
• Resolve END-To-END problems faced by Doctors and deal with complaints to maintain trust.
• Acquired Doctors from Facebook Lead generations.
  

• Floor Management –managing floor, handling escalations, controlling wait time, ensuring the best look and feel to the customers inside the In-bound Airtel DTH process store.
• Quality and Training – to help new joinee to learn process, taking care of quality and dialog audits, providing necessary training to the fresh exe to deliver best quality.
• Team Handling- Handling a Team of 12- 18 members. Ensuring proper manning, leaves, and rosters. Planning, appointing, motivating and controlling the team for best sale results. Focus on agent attrition.
• Customer Service- Taking escalation and solving customer queries to a satisfaction level of their requirements and leaving a benchmark. Ensuring correct and timely feedback is provided. Main focus on customer retention.