Summary
Overview
Work History
Education
Skills
Timeline
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Kanchana Mani

Bangalore, Chennai

Summary

- Created Marketplace Aggregator: Ideated and worked with the Tech team in building of a fresh aggregator platform that handles all the globally available Marketplaces & Platforms such as Amazon, Noon, Lazada, etc with a single push.

- Client Growth Strategy: Achieved significant growth in fashion and medical sectors through efficient onboarding and client loyalty initiatives.

- Shopify Websites Development: Built more than 10 Shopify websites for stakeholders and worked along with the Teach team to enable complex functionalities using CSS coding.

- Marketplace Automation: Automated catalog/listing management across multiple marketplaces, onboarded 9 brands across categories, leading to a 40% revenue boost.

- PDP Innovation: Introduced innovative imagery solutions for the Brands Superdry, Ted Baker, Lacoste, etc. leading to 70% increase in conversion.

- Category Refinement: Enhanced Fashion categories through collaboration, ensuring accurate mapping.

- Homepage Redesign: Emphasized on segregating categories to have better representation by optimizing the homepages for key products.

- Taxonomy Accessibility: Launched a minimalist e-learning platform and a dedicated study abroad website, resulting in an increase of 34% lead generation.

- Vendor Communication Program: Resolved 70% of vendor/buyer queries within a TAT of 1 day.

- Product Tagging Model: Introduced this Model by defining 25+ product level attributes and defining Templates for Superior Content which enhanced the PDP design and helped increasing conversion by 50%.

Overview

13
13
years of professional experience

Work History

Marketplace Head

Happy Birds LLC
09.2024
  • Managing catalog & marketing teams responsible for performance of marketplaces like Nykaa, etc
  • Overseeing marketplace operations to ensure efficiency in launching, promoting, and marketing new product lines
  • Supervising teams managing inventory and catalog across the website and all marketplaces

Manager - Digital Channels

Squared Circle Ecom Pvt. Ltd.
06.2021 - 03.2024
  • Led a team of 23 members, boosting revenue by 40% through automated catalog and listing management
  • Increased PDP conversion rates by 70% through innovative enhancements
  • Improved team productivity by 35% through streamlined processes
  • Conducted regular performance reviews and provided constructive feedback to team members
  • Reduced customer complaints by 15% & improved client satisfaction by 25% using new customer service protocols

Manager - Category Management

Apollo247
09.2020 - 06.2021
  • Managed a team of 11, contributing to 30% GMV growth for OTC & FMCG categories
  • Developed joint business plans with major FMCG brands, increasing partnerships by 20%
  • Implemented a reporting system, improving conversion tracking by 40%
  • Optimized inventory levels to ensure product availability and reduce overstock

Associate Product Manager

Sulekha
08.2019 - 09.2020
  • Achieved target metrics, boosting organic traffic by 17%
  • Implemented data-driven decision-making, improving campaign effectiveness by 20%
  • Managed IT Training and Study Abroad categories, increasing engagement by 30%
  • Developed user-centric app updates, enhancing user satisfaction by 25%

Manager - Category & Merchandising

Netmeds
05.2018 - 08.2019
  • Launched the Ayurveda category, generating 2 Cr revenue in H2'18
  • Managed Beauty category growth, increasing key business metrics by 15%
  • Conducted market studies, enhancing competitive analysis by 20%
  • Collaborated with suppliers and improved brand representation, leading to a 10% increase in sales

Manager - Catalog & Campaign

Luxehues
08.2016 - 10.2017
  • Directed 9 product categories & reducied order returns by 18%
  • Worked with technology teams, enabling cross-selling and increasing sales by 15%
  • Developed merchandising plans to optimize visibility leading to 20% enhancement in user experience
  • Executed seasonal campaigns, boosting category engagement by 25%

Sr. Catalog Specialist

Amazon
09.2011 - 04.2016
  • Created SOPs for standardized processes, increasing efficiency by 30%
  • Onboarded new vendors, expanding product lines by 25%
  • Conducted regular audits to ensure data accuracy and quality
  • Assisted Retail Team in onboarding new tasks, improving team adaptability by 20%
  • Developed training materials and conducted training sessions for new team members
  • Collaborated with cross-functional teams to streamline catalog management processes

Education

MBA - Operations Management

B.E. - Mechatronics Engineering

Skills

  • Strategic Planning
  • Client Onboarding & Retention
  • P&L Analysis
  • Automation
  • MIS Reporting
  • Data Analysis
  • Market/Promotions Strategy
  • Competitive Analysis
  • Brand Building
  • Competitive Benchmarking
  • Trend Analysis
  • AI-Driven Solutions
  • ERP & PIM System Integration
  • Great Communication
  • Customer Experience
  • Business Development
  • Organisational Skills
  • People Management
  • Problem-Solving
  • Critical Thinking
  • Conflict Resolution
  • Strong Negotiation

Timeline

Marketplace Head

Happy Birds LLC
09.2024

Manager - Digital Channels

Squared Circle Ecom Pvt. Ltd.
06.2021 - 03.2024

Manager - Category Management

Apollo247
09.2020 - 06.2021

Associate Product Manager

Sulekha
08.2019 - 09.2020

Manager - Category & Merchandising

Netmeds
05.2018 - 08.2019

Manager - Catalog & Campaign

Luxehues
08.2016 - 10.2017

Sr. Catalog Specialist

Amazon
09.2011 - 04.2016

MBA - Operations Management

B.E. - Mechatronics Engineering

Kanchana Mani