KANDARP DUBEY

Client : Honda Cars India

Responsibilities:

• Managed the entire CRM operations for Honda Cars India, ensuring seamless execution and optimization of monthly marketing campaigns.
• Planned, executed, and analyzed CRM campaigns, leveraging customer data to enhance campaign effectiveness and improve customer engagement.
• Conducted detailed analytics of marketing operations, identifying trends and optimizing strategies to improver customer journey and campaign performance.
• Designed and implemented customer journey enhancement, including activation of 8 new always -on journeys to connect with customers at every point of the lifecycle.
• Monitored key KPI's generating daily, weekly, and monthly reports, and took proactive measures to improve performance metrics.
• Integrated new capabilities on Salesforce marketing cloud, ensuring scalability and efficiency in CRM Operations.
• Provided strategic insights and recommendations to enhance the overall customer experience and maximize campaign ROI.

Achievement:

• Contributed to 16% of the total new car bookings in the past 9 months through CRM Campaigns.
• Achieved an Email open rate of 24% surpassing industry benchmarks.
• Enhanced campaign CTR From 0.79% to 1.8% through data driven analysis and continuous optimization.
• Successfully launched 8 new customer lifecycle journeys, resulting in improved engagement and retention rate.
• Championed innovative strategies to boost customer touchpoints and strengthen brand - customer relationship.

• Managing a team of 5-6 members and supervising day-to-day marketing operations
• Logging in new and existing clients to the bank and upscaling products
• Pitching and selling products to clients
• Working on Salesforce Marketing Cloud projects
• Automating the process of marketing campaigns and test sends
• Streamlined marketing operations by automating campaign processes and test sends
• Successfully upscaled products for new and existing clients, contributing to business growth
• Led a high-performing team, ensuring efficient execution of marketing operations

• Designed and implemented over 100 multichannel campaigns
• Developed complex journeys and automation logic using SFMC tools
• Created landing pages for emails using Cloud Pages
• Utilized Automation Studio for crafting welcome journeys
• Modified and corrected HTML and CSS code
• Managed project reporting and analyzed results
• Successfully executed over 100 multichannel campaigns for Sandoz - Novartis Pharma
• Enhanced email marketing effectiveness by creating visually appealing landing pages using Cloud Pages
• Improved project outcomes through data-driven reporting and analysis

• Supported management-level staff in creating business documents (SOW, SOP) and presentations
• Optimized various automation tools to meet execution requirements
• Employed in-tool capabilities, Google Analytics, and third-party tools for reporting and analysis
• Planned Direct to Consumer campaigns on a weekly and monthly basis
• Suggested creative ideas, subject lines, and optimal timing to enhance overall project performance
• Assessed financial aspects of product development, including budgets, expenditures, R&D appropriations, ROI, and profit-loss projections, and prepared on-demand reports for clients
• Successfully developed and executed 100+ CRM marketing campaigns for Procter and Gamble
• Managed database of over 20 million daily records and worked on audience segmentation
• Enhanced project performance through creative ideas, subject lines, and optimal timing