KANIK RAJ
Noida
Summary
Dynamic Business Development Executive with a proven track record at Voiceoc Innovations, driving a 25% increase in inbound inquiries through strategic outreach. Skilled in SaaS lead generation and CRM, I excel in optimizing marketing strategies while fostering strong client relationships. Passionate about leveraging market insights to fuel growth and enhance collaboration.
Overview
7
7
years of professional experience
Work History
Business Development Executive
Voiceoc Innovations pvt ltd.
09.2023 - Current
- Working as a business development executive.
- Analyzed competitor activities to inform strategic planning and decision-making processes.
- Generate a pipeline of leads via outbound targeting—LinkedIn, Email, etc.
- Developed growth plans by identifying key clients, key targets, and priority service lines.
- Participated in industry events to network and promote company services effectively.
- Created presentations on the company's services, products, pricing plans and marketing campaigns.
- Built relationships with clients, partners and vendors to facilitate successful partnerships.
- Working on keyword strategy for articles and blogs.
- Used software such as Sales Navigator, Lusha, Apollo.io, ContactOut, and ZoomInfo for making a cold outreach database, and HubSpot and Zoho for CRM.
- From handling market research, cold outreach, to the demo call, it gave me immense knowledge about the B2B marketing process and allowed me to work on my diverse skill set.
- Onboarded and trained clients to ensure seamless adoption of the product. Acted as the primary point of contact for key accounts, addressing queries, and tracking usage data to identify upselling opportunities.
- Experiment and regularly optimize messages to improve conversion rates.
- Software Onboarding - Coordinate with Gupshup, Value First, etc.
Growth Marketing Intern
Electro Std.
Delhi
06.2022 - 07.2025
- Assisted in developing digital marketing campaigns for various products.
- Conducted market research to identify customer preferences and trends.
- Collaborated with the marketing team on email marketing strategies and execution.
- Analyzed campaign performance data to inform future marketing initiatives.
- Analyzed existing marketing campaigns and optimized strategies to better achieve target objectives.
- Utilized social media platforms such as Facebook, Twitter, Instagram, LinkedIn. for organic and paid promotion activities.
- Maintained a database of contacts including customers, prospects, partners, vendors.
- Generated weekly reports that tracked key performance metrics related to growth efforts.
Assistant Analyst
Aastik Group
Patna
06.2018 - 07.2025
- Conducted market research and analysis to identify potential opportunities and risks.
- Designed customized spreadsheets with formulas to streamline reporting tasks.
- Analyzed market trends to support strategic decision-making processes.
- Analyzed customer feedback surveys to better understand customer needs and preferences.
Education
MBA - Marketing
Amity Global Business School
Noida,India01.2023
BBA - Marketing
Amity University
Patna,India01.2020
12th - Commerce
National Open School
Patna,India01.2017
10th - CBSE
St. Joseph's High School
Patna, India01.2015
Skills
- Email marketing
- SaaS lead generation
- HubSpot marketing automation
- LinkedIn Sales Navigator
- Market research
- Lead generation
- Customer relationship management
- Outbound marketing
- Event planning
- Proficient in HubSpot
- Proficient in Apolloio
- Sales presentations
- Lead pipeline development
- ZoomInfo
- B2B sales
- Cold calling
- International sales
- Revenue generation
Languages
English, Hindi
Hobbies and Interests
Swimming, Driving, Trading
https://www.linkedin.com/in/kanikraj555
Timeline
Business Development Executive
Voiceoc Innovations pvt ltd.
09.2023 - Current
Growth Marketing Intern
Electro Std.
06.2022 - 07.2025
Assistant Analyst
Aastik Group
06.2018 - 07.2025
MBA - Marketing
Amity Global Business School
BBA - Marketing
Amity University
12th - Commerce
National Open School
10th - CBSE
St. Joseph's High School
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