Reading books
Kanika Arora
Content Creation Head
Sector 40, Gurgaon
Summary
To leverage my 4+ years of expertise in creating quality content for substantial-sized audiences, as well as my proven experience in e-commerce and understanding of the online interactive experience, in a challenging Content Creation Head role, I am seeking an opportunity that allows me to showcase my excellent interpersonal skills and engage with clients, while also providing opportunities for professional growth and development.
I thrive in a fast-moving entrepreneurial environment with competing deadlines & priorities and commit to delivering innovative and effective content strategies that drive business success. I’m passionate about delivering exceptional customer experiences and eager to contribute my skills and experience to an organization that shares this vision.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Content Creation Head
WebFynd Digital Pvt Ltd erstwhile Nine Thirty Four Marketing
Gurgaon
12.2019 - Current
- Proofread engaging and informative blog posts, articles, infographics, videos and other multimedia content to drive traffic to the website.
- Managed multiple projects simultaneously, ensuring timely delivery of all content deliverables while maintaining the highest standards of quality and accuracy.
- Oversaw research and analysis to identify industry trends, best practices and customer insights to inform content strategy and development.
- Collaborated closely with the CEO to develop and implement content strategies that aligned with the company's own goals and objectives.
- Led a team of content writers and editors to produce high-quality, engaging and informative content across multiple channels, including blog posts, social media, email marketing and more.
- Worked with clients across different verticals, including automotive, fashion, travel, F&B, pharmaceutical, online education providers and many others to develop customized content solutions that met their unique needs and goals.
- Successfully developed and implemented content strategies that drove increased engagement and lead generation for clients across multiple verticals as well as for the company's website, social media platforms and email marketing campaigns
- Stayed up-to-date with the latest developments in content marketing, social media, SEO and other relevant areas to continually enhance the company's content capabilities for all the clients.
- Developed a standardized content creation process that improved efficiency and quality across all projects on time and within budget, resulting in improved client satisfaction and retention.
Content Writer
Prekoncept Education
Gurgaon
07.2018 - 12.2019
- Worked closely with the Curriculum Director to develop and implement training programs for teachers on the company's curriculum.
- Oversaw creation and updation of training materials, including handbooks, guides and presentations, to ensure alignment with the curriculum and best practices in teaching.
- Developed and wrote curriculum materials, including lesson plans, worksheets and assessments, for various subjects and grade levels.
- Conducted research and analysis of best practices and trends in education to inform curriculum development and teacher training.
- Produced blog posts and social media content to promote the company's mission and programs, as well as to share educational insights and tips with the broader community.
- Collaborated with cross-functional teams, including marketing and design, to ensure the effectiveness and alignment of content across all channels.
- Conducted periodic reviews of existing curriculum materials to ensure accuracy, relevance and alignment with learning objectives.
- Assisted in the coordination of teacher training workshops and events, including logistics and preparation of materials.
Management Intern
Bhushan Power & Steel Limited
New Delhi
07.2012 - 03.2013
- Conducted extensive research on various legal and regulatory issues related to the company's operations and provided recommendations to the Corporate Secretary.
- Assisted the Corporate Secretary in preparing board and committee meeting agendas, minutes and resolutions.
- Assisted in maintaining the company's corporate records, including minute books and legal files.
- Worked on data entry and management for various legal documents and contracts.
- Drafted various legal documents, including agreements and contracts, under the guidance of the Corporate Secretary.
- Coordinated with outside counsel and other legal professionals to provide support in legal matters.
- Conducted periodic reviews of the company's policies and procedures to ensure compliance with legal and regulatory requirements.
Education
Master of Arts - Economics
Panjab University
Punjab 07.2010 - 04.2012
Bachelor of Arts - Economics
Delhi University
New Delhi 07.2005 - 04.2009
Skills
Strategic content planning
Content editing and proofreading
SEO best practices
Team management and leadership skills
Market research and competitor analysis
Client communication
Proficiency in Microsoft Office
Certification
Hubspot Advanced Social Media Strategy Training Certification
Accomplishments
- By creating a content style guide tailored to the clients' business goals and budget, and implementing daily, weekly and monthly tasks for content writers, editors and interns, an 90% content accuracy result was achieved.
- Managed a team of 12, including writers, designers, SEO executives, project managers and interns, to successfully complete projects with a client retention rate of 80%.
- Oversaw and managed 10-12 projects simultaneously, prioritizing content accuracy to ensure that the content produced was consistent with the brand language and worked closely with the content creators to achieve this.
- Developed a standardized content creation process that improved efficiency and quality across all projects.
- Successfully implemented content strategies that drove increased engagement and lead generation for clients across multiple verticals.
- Ensured timely delivery of all projects to meet the clients' expectations.
Interests
Blogging
Dancing
Travelling
Sketching
Calligraphy
Listening to music
Timeline
Content Creation Head
WebFynd Digital Pvt Ltd erstwhile Nine Thirty Four Marketing
12.2019 - Current
Hubspot Advanced Social Media Strategy Training Certification
10-2019
Udemy Content Writing Certification
08-2018
Content Writer
Prekoncept Education
07.2018 - 12.2019
Management Intern
Bhushan Power & Steel Limited
07.2012 - 03.2013
Master of Arts - Economics
Panjab University
07.2010 - 04.2012
Bachelor of Arts - Economics
Delhi University
07.2005 - 04.2009