Kanika Bhardwaj
New Delhi
Summary
A versatile Media Planner with a strong track record in media planning and buying, performance marketing, corporate communications, strategy, ATL/BTL campaigns, brand engagement, activation, ideation, market research, public relations, and well-established media relations.
Overview
8
8
years of professional experience
Work History
Senior Executive
EssenceMediacom
Gurgaon
12.2022 - Current
- Responsible for creating Strategical plan presentations and supporting Media plans
- Creation of campaign & Data analysis plan
- Overseeing the successful launch of campaigns
- Maintaining accuracy and timely updates of deliverable tracking documents for the team
- QA of media plan set up conducted by Activation team members with constant follow-ups.
- Collate commentary on media performance and conduct the first review on quality.
- Adherence to team quality standards for reporting and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention.
Executive
Havas Media
Gurgaon
01.2022 - 11.2022
- Prepare and deliver presentations
- Coordinate the implementation of Digital media plans
- Collaboration with internal departments to deliver fully integrated campaigns
- Track Digital Performance
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities
- Execute, monitor, and manage campaigns across multiple platforms such as Google AdWords, Facebook Ads Manager, Google Shopping Ads, LinkedIn
- Manage daily Platform Budgets, billing reconciliation, and spend pacing in adherence to allocation and desired returns
- Build Budget Recommendation & Media Plans
- Present Weekly and monthly report reviews internally as well as to clients over client reporting calls
Business Executive
Dentsu X
Gurgaon
07.2019 - 09.2022
- Study Advertising & Media Market as well as come up with innovative and exciting ideas for clients
- Planning, developing, and implementing PR strategies
- Worked on end-to-end Award entries participation and winning Solution
- Handle On-Ground activities and ensure timely delivery of the same
- Evaluation of the effectiveness of campaigns
- Established good relations with the client and the media houses
- Learning and experience across traditional, digital, - ground, and branded content planning
- Strategized and Implemented successful ATL & BTL Activities
- Manage media budgets for Award participation of the company!
- Making client proposals and post-event presentations
- Timely work on the requirement on the requirements of the clients along with the recommendation
- Total understanding of the various agency functions
- Handling different types of vendors, used for an event
- Handle Social Media accounts (Facebook & Twitter)
Sr. Account Executive
Creative Crest
01.2017 - 01.2019
- Planning, developing, and implementing PR strategies
- Undertake research for new business proposals and present them to potential clients
- Develop media relations strategy, seeking placements in print, broadcast, and Terms & Conditions
- To make websites of clients and update them regularly
- Meeting new customers to provide product and service information, understanding their needs and business operations
- Collaborate with Influencers
- Sourcing and managing Sponsorship
- Organizing events including press conferences, exhibitions, open days and press tours, and ATL/BTL
Intern
Perfect Relations
01.2017 - 01.2017
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for coverage and opportunities for the clients
- Liaising daily with clients and the media
- Relationship building and networking with clients and the media
- Attending and promoting client events to the media
- Preparing regular client report
Education
Diploma in Digital Markeng -
Ducat
Gurgaon01.2018
Master of Science -
Makhanlal Chaturvedi Naonal Univ. of Mass Communicaon
01.2017
Journalism (Hon.) -
Sri Guru Nanak Dev Khalsa College(University Of Delhi)
01.2015
Secretarial Studies and Office Management -
YWCA
01.2013
Skills
- Digital Media
- Market Research
- Media Planning
- Media Buying
- Media Strategy
Languages
English
Timeline
Senior Executive
EssenceMediacom
12.2022 - Current
Executive
Havas Media
01.2022 - 11.2022
Business Executive
Dentsu X
07.2019 - 09.2022
Sr. Account Executive
Creative Crest
01.2017 - 01.2019
Intern
Perfect Relations
01.2017 - 01.2017
Diploma in Digital Markeng -
Ducat
Master of Science -
Makhanlal Chaturvedi Naonal Univ. of Mass Communicaon
Journalism (Hon.) -
Sri Guru Nanak Dev Khalsa College(University Of Delhi)
Secretarial Studies and Office Management -
YWCA
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