Hi, I’m
Kanika Bhatia
Copy Writer
D-6, Ashoka Enclave Main, Sector-35 Faridabad
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 10 years of marketing experience to take on dynamic new role
Overview
11
years of professional experience
7
years of post-secondary education
1
Certification
1
Language
Work History
Havas WorldwideGurgaon
Marketing & Content - Consultant
12.2020 - Current
Job overview
- Honey, Vita, Vatika, and Vedic Tea
- Social Media Creative copy
- Digital Media Handling
- Online Blog Page writing
- Conceptualization
- Planning Digital activities
- Identified appropriate marketing channels and target customers for campaigns.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Developed campaigns and specific marketing strategies for clients.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Worked closely with in-house design team to develop visuals for content.
- Designed and implemented advertising and public relations activities.
KENT CamEyeNOIDA
Assistant Manager
02.2019 - 08.2020
Job overview
- Planned Social Media ads
- Developed Guest Blogs
- Developed Online Blogs
- Developed content for Quora, E-mailers, messages for new and existing customer base
- Planning BTL activities
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Coordinate with the various media and digital agencies
NCRNOIDA
Experience Lead
03.2017 - 01.2019
Job overview
- Managed the Experience (Content) Team, Delhi
- Created pitches for Strategic Planning team
- Training Sessions for the staff interacting with the Kids
- Acted as a Mystery shopper for assessments of activities
- Coached and developed associates to improve soft skills and recovery techniques.
- Scripts for various activities like Radio Station, TV studio, Dubbing Studio, etc
- Worked closely with guests, some VIP or celebrity, with high degree of respect for privacy
- Remedied issues quickly and effectively through active listening, conflict resolution and dynamic communication skills
- Motivated and rewarded employees to improve engagement
Paytm, One97 Communication Pvt. LtdNOIDA
Associate
05.2014 - 08.2016
Job overview
- Part of the core Paytm e-commerce team
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Worked on copies for website, Product, Digital Marketing, ATL/ BTL activities
- Handled the storefront design & copy team for Paytm Marketplace
- Created sales Pitch Decks, BD decks, and PR decks
- Identified customer needs and wants to enhance customer experiences and boost sales.
Archies Limiteddelhi
Advertising and Communication Executive
06.2011 - 04.2014
Job overview
- Managed Facebook Fan page for Archies
- Content for CRY, HelpAge, UNICEF and CowParade
- Managed Advertising Accounts
- Creative writing for Archies Products
- Oversaw website copy and social media platforms.
- Developed and implemented short- and long-term communications strategies.
- Managed media relations and campaigns to address public communications in crisis situations.
- Built and strengthened relationships with members of media in order to promote positive coverage.
Wireless Federationdelhi
Journalist
08.2010 - 06.2011
Job overview
- Telecom Journalist, with Llyods Ventures (Wireless Federation and Technologyy.com)
- Writing News Articles for Telecom World
- Writing Research Articles
- Creating Web Content for the Site
- Coordinating with the telecom Companies
- Wrote news articles from telecom world, research articles, Web Content
Education
MDURohtak
Master from Journalism and Mass Communication
08.2010 - 07.2011
University of DelhiDelhi
Post-Graduation Diploma from Business Journalism and Corporate Communication
08.2010 - 07.2011
Guru Gobind Singh Indraprastha UniversityDelhi
Bachelors from Journalism and Mass Communication
08.2006 - 07.2009
DAV Public SchoolDelhi
XIIth from Commerce with information practices
04.2005 - 03.2006
Manendra Shakti Vidyalaya, CBSEDelhi
Xth
04.2003 - 03.2004
Skills
Online marketing
Certification
Ninja Writing: The Four levels of Writing Mastery
Timeline
Ninja Writing: The Four levels of Writing Mastery
04-2021
Marketing & Content - Consultant
Havas Worldwide
12.2020 - Current
Assistant Manager
KENT CamEye
02.2019 - 08.2020
Experience Lead
NCR
03.2017 - 01.2019
Associate
Paytm, One97 Communication Pvt. Ltd
05.2014 - 08.2016
Advertising and Communication Executive
Archies Limited
06.2011 - 04.2014
MDU
Master from Journalism and Mass Communication
08.2010 - 07.2011
University of Delhi
Post-Graduation Diploma from Business Journalism and Corporate Communication
08.2010 - 07.2011
Journalist
Wireless Federation
08.2010 - 06.2011
Guru Gobind Singh Indraprastha University
Bachelors from Journalism and Mass Communication
08.2006 - 07.2009
DAV Public School
XIIth from Commerce with information practices
04.2005 - 03.2006
Manendra Shakti Vidyalaya, CBSE
Xth
04.2003 - 03.2004
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