Kanika Chadha

• Led copy and social teams, working closely with art team to execute innovative campaigns for brands like Biryani Blues, STT Telemedia, Sunfuel Electric, Choice Pills, XXX condoms, Naukri.com.
• Mentored a team of 6 social media managers and copywriters to enhance skills and capabilities
  Collaborated with leadership on pitches and strategic upsell initiatives with successful onboarding of Hirist.com, Canara HSBC and Emami.
• Managed campaigns with specific focuses in order to meet customer needs and creative visions.
• Evaluated and contributed to creative team ideas and translated into actionable project plans.
• Created creative briefs and timeline to manage creative process from concept to completion.
• Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.

• Offered Creative copy and ideation service for creative pitches and brands like Biryani Blues, Naukri.com, 99acres.com, JeevanSaathi.com, AmbitionBox and Ashton Gray Investments.

As an independent Content & Copy specialist:

• Contributed to conceptualization & execution of award-winning launch of 'YoursNMine' by SPACES as a creative consultant at 21N78E.
• Copy support for digital content for Welspun India, Spaces, Reliance Digital and Drapestory.
• Collaborated with SEO and content team to produce website content for Business solutions and SaaS companies like Merino, NewVision, eRS, ScrapeHero.
• Wrote and proofread blog and social media posts, website copy and articles for B2Band B2C startups like Kica Active, Samrat Interiors, Welly, Outboxy, WriterQi, OYO, Country Delight, Wildnest, WhatAfterCollege, BiryaniBlues, 99acres.com, JeevanSaathi.com, SPACES, WelSpun group, eRS &, ScarpeHero
• Successfully carried out celebrity Outreach for TOI-Interviewed Bollywood celebrities for TOI- Gauhar Khan, Hussain, Isha Shervani, Darshan Zariwala, Papa CJ.
• Contributor to Lifestyle Write ups-Interior designing, latest social and fashion trends, white goods buy guides for TOI
• Editing and Proofreading of local news for TOI Local Supplements.
• Interviewed individuals by phone, video chat and in person to write local stories for newspaper column.
• Write copy for Marketing Material for brands including- AISEC, CNBC18, Aashiana Housing,JK Lakshmi Awards, CISCO.
  Web content, Video Scripts, Articles, and Blogs related to Personal Finance for banks-ICICI, Kotak, etc as well as NBFC- IIFL, AdityBirlca Capital, and Fintech Startups - Coverfox, IndiFi, CNBC18

As a content consultant at Kcreativewriting.com

• Collaborated with team of over 20 freelance writers to create copy promoting clients' SEO, sales and thought-leadership goals.
• Utilized writing, editing and proofreading skills & tools to produce engaging and error-free content.
• Screened applicants and hired writers to build a capable team.
• Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
• Brainstormed with Marketing department/Clients to determine new topics and stories.
• Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
• Developed copy while maintaining brand voice and adhering to legal requirements.
• Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
• Utilized WordPress to upload content, images and pages, supported by Yoast Plugin to optimize pages of SEO
• Keyword Planning using tools like Google Keyword Planner, Google Trends, UberSuggest, Ahrefs and others.
• Content Strategy and clusters recommendations to clients based on brand discovery and competition analysis.

• During ~5 year stint at HDFC Bank, assumed diverse roles in marketing, product management, and sales related to bank's investment and other retail services offerings.
  As Marketing Communication Manager for Investment Services, planned and executed campaigns across digital & traditional channels to generate leads and increase brand awareness of various mutual funds, insurance, and other products like "Save Tax" campaign that generated 10,000 leads.
  As Product Manager for Equity & Investment Products, spearheaded initiatives to improve systems, processes, and sales tools to drive wider distribution and uptake of HDFC's equity research reports.
  In Credit Card Sales division, exceeded targets by achieving highest premium card penetration and approval rates in North India. Hired and managed team of 16-18 sales executives across 16 branches.
  As Product Manager for Insurance, liaised between HDFC Bank and insurance partners to improve channel efficiencies. Also conceived channel marketing activities like contests and loyalty programs. Onboarded new partner for bancassurance after leading vendor selection process.
  As Key Accounts Manager, managed a portfolio of over100 high net worth accounts, achieving goals in revenue generation and customer satisfaction.