Kanika Chawla

• Strategic Expertise in DCX Domain: Demonstrated success as a dynamic professional in the Digital Customer Experience (DCX) domain, thriving in roles such as Chief-of-Staff and Go-to-Market Strategist for Global Leadership.
  
• Stakeholder Management and Credibility Building: Proficient in managing stakeholder relationships and establishing credibility within the Europe DCX community, ensuring effective collaboration and support for initiatives.
  
• Expertise in Campaign Management and Deal Closure: Strong expertise in campaign management, account mining, pipeline analysis, and enhancement for key technology partners and offers, leading to significant deal closures and business growth.
  
• Research, Mentoring, and Networking: Proficient in research, mentoring, and networking, with a focus on maximizing value for stakeholders and driving organizational visibility through strategic initiatives.
  
• Strategic Initiatives and Global Collaboration: Instrumental in driving strategic initiatives and fostering collaboration across global teams, resulting in significant achievements and enhanced stakeholder satisfaction.
  
• Data-driven Performance Frameworks: Introduced data-driven business performance frameworks, leveraging metrics and analytics to provide objective assessments and drive informed decision-making.
  
• Trusted Advisor and Relationship Building: Trusted advisor to senior Europe leadership, contributing to key strategic initiatives and relationship-building efforts, ensuring alignment with organizational goals and objectives.
  

Key Achievements:

• Consistent High Performance: Achieved consistent high performance, receiving internal rewards and top ratings for exceptional contributions.
  
• Expertise in GTM and Europe PMO Support: Led GTM Support and Europe PMO Support initiatives, earning praise from key leadership for successful execution and impactful outcomes.
  
• Go-to Person for Strategic Initiatives: Established as the go-to person for supporting key strategic initiatives within DCX Europe, recognized for credibility, expertise, and networking abilities.
  
• Leadership in Proactive Selling Initiative: Played a pivotal role in leading the Proactive Selling Initiative and Industry POVs, contributing to published materials utilized across the organization, driving business growth and market visibility.
  
• Mentorship and Team Development: Mentored and trained team members in creating key collaterals, proactive pitches, and industry POVs, fostering a culture of learning and growth within the team.

At Eric Benny Sports Management (EBSM), a leading sports organization dedicated to transforming football education through consulting, mentoring, and scouting, I served as the Brand Custodian, overseeing marketing, product strategy, business development, and P&L responsibilities. Highlights of my role included:

• Brand Management: Led brand management efforts for Eric Benny Sports Management, driving an impressive 86% growth in lead generation and sign-ups.
• Marketing Communications: Developed and executed strategic communication plans, launch campaigns, and ATL & BTL marketing initiatives across multiple channels, enhancing brand visibility and engagement.
• Partner Collaborations: Established and managed communication with regional partners, facilitating the establishment of Eric Benny Football Academies and scouting top football talent.
• Sales Integration: Collaborated closely with sales teams to align marketing initiatives with sales strategies, optimizing efforts through data analysis and regular engagement with channels and partners.
• Programme Planning: Developed innovative programmes based on consumer trends and feedback, ensuring seamless implementation and delivery through effective collaboration with operations and on-ground teams.

At SportzVillage Schools, played an essential role in transforming sports education in schools and driving impactful sports marketing experiences for various products/brands. Key highlights of my roles include:

• Branding and Lead Generation Campaigns: Spearheaded branding efforts and co-managed diverse lead generation campaigns, achieving an average monthly target achievement of 78%.
  
• Enhanced Brand Awareness Strategies: Co-led strategic initiatives to enhance brand awareness through content marketing, advertising, public relations, and digital marketing, resulting in a tenfold increase in Facebook engagement and a 45% rise in effective leads.
  
• Budget Management and Financial Oversight: Co-managed the marketing department's budget, designing annual budgets and tracking monthly expenditure to ensure alignment with planned targets.
  
• Business Support and Strategic Coordination: Provided essential business support to the sales, product, and delivery teams, fostering seamless coordination and execution of key strategic initiatives.
  
• Marketing Communications and Client Engagement: Directed marketing communications, product marketing, and client servicing activities, ensuring cohesive messaging and effective client engagement.
  
• UX/UI Design and Mobile App Strategy: Spearheaded the UX/UI design and marketing strategy for the company's newly developed mobile app, enhancing internal communication efficiency and user experience.