Kanika Jaiswal
Assitant Marketing Manager
Ujjain
Summary
Diligent content writer and marketeer with proven ability to support and enhance marketing campaigns. Successfully contributed to brand awareness initiatives and coordinated cross-functional team projects. Demonstrated proficiency in strategic planning. I am a highly motivated marketing professional with over 2 years of experience in content strategy, social media management, and marketing communications. Proven expertise in crafting compelling campaigns, developing innovative content strategies, video scripts, e-commerce content and delivering impactful brand messaging.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Assistant manager - Marketing communications
Skull Shaver
11.2024 - Current
- Collaborating with cross-functional teams to align communication goals with business objectives.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Successfully managed multiple vendor relationships including agency partners, designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Developed compelling content for company website, blog, and promotional materials to drive customer interest and sales.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Utilized A/B testing methodologies when evaluating new design concepts or messaging techniques within email campaigns leading up-to-date best practices being employed consistently throughout ongoing communications projects.
Content strategist
Skull Shaver
04.2023 - 10.2024
- I collaborate closely with design and marketing teams to ensure brand consistency and messaging alignment.
- My focus was on driving audience engagement, increasing brand awareness, and ultimately contributing to business growth.
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Enhanced content strategy by conducting thorough audience research and aligning content with target demographics.
- Developed editorial calendars to plan, schedule, and track all aspects of the company''s online presence effectively.
- Strengthened content through proofreading and editing.
- Wrote engaging and successful marketing, advertising, and website copy.
PRODUCT MANAGEMENT INTERN
LO! FOODS
04.2022 - 05.2022
- Supported management of products on retail platform (Amazon).
- Kept detailed records of product ratings and sales through working on excel.
- Assembled accurate details of product’s performance to aid the smooth working of the team.
Education
Bachelor of commerce (Hons) -
Vikram University
Ujjain, Madhya Pradesh 01.2019 - 01.2022
Skills
Content marketing & strategy
Specific Skills
- Content marketing & strategy
- Social media management
- Marketing communications
- Research & analysis
- Attention to detail
- Customer engagement
- Team collaboration
- SEO optimization
- Grammar proficiency
- Copywriting
- Editing and proofreading
- Project management
- Branding
- Language proficiency
Timeline
Assistant manager - Marketing communications
Skull Shaver
11.2024 - Current
Content strategist
Skull Shaver
04.2023 - 10.2024
PRODUCT MANAGEMENT INTERN
LO! FOODS
04.2022 - 05.2022
Bachelor of commerce (Hons) -
Vikram University
01.2019 - 01.2022
Similar Profiles
Alicia WilsonAlicia Wilson
Customer Service Manager/Office Administrator at Skull Shaver LLCCustomer Service Manager/Office Administrator at Skull Shaver LLC
Stephany Mora-GarciaStephany Mora-Garcia
Hostess at Skull Creek DocksideHostess at Skull Creek Dockside
Tessa HockenberryTessa Hockenberry
Artist at Living Skull OdditiesArtist at Living Skull Oddities
Janvi SoniJanvi Soni
Freelancer at Self Employed WriterFreelancer at Self Employed Writer
Priti SharmaPriti Sharma
Office Executive at Madhur Online ServicesOffice Executive at Madhur Online Services