Kanika Kanwar

• Led and managed marketing projects, from briefing to execution- ensuring timely and cost-effective delivery of services
• Identified and cultivated potential agency partnerships across various sectors such as creative, events, talent, OOH, and digital, resulting in an overall 15% cost savings
• Collaborated with cross-functional teams, including marketing, legal & compliance, and finance, to define procurement requirements and timelines
• Performed benchmarking to identify potential cost-saving opportunities
• Reduced the timeline for RFI to RFQ process by 25%

Doubled as PMO for a key strategic greenfield project (about USD 50 million) to set up the company's first malt distillery in India

• Facilitated project meetings, conducted status updates, and coordinated team efforts to achieve project milestones
• Worked in partnership to maintain strong relationships across global and regional teams to support the achievement of project objectives and key outcomes
• Managed stakeholder expectations (including India and global leadership) and maintained regular communication to ensure alignment and project success.

• Serve as the ultimate point of accountability for all the clients, owning client relationships, brand strategy, brand logistics, and market landscapes
• Manage cross functional teams (Indian and global)- content, art, SEO, Salesforce, website project managers, and other department liaisons
• Providing strategic direction for each account in order to achieve client objectives
• Grow accounts through cross-sell/ up-sell methods and identify new opportunities, as well as through organic growth of strong client relationships
• Train & supervise account managers to help nurture, mentor, & lead the client team.

• Planned, strategized, & implemented award-winning brand campaigns- #ShiftYourFocus & #CapturedOnCanon ( a UGC campaign), for Canon India
• CapturedOnCanon has garnered over 747K+ tags on Instagram till date
• Won over 10 awards for Canon India's campaigns, including National Geographic Green Award at Goa Fest Abby'19
• Managed influencer & celebrity lead campaigns- right from ideation, selection, briefing, scripting, and finally execution
• Also, handled on-ground shoots for several brands.

• Planned and strategized the social media launch plan for Virat Kohli's owned brand- One8 ( formal shoe range), with Virat himself as the influencer
• Formulating and executing social media calendars and content for brands.

• Successfully carried out car launch campaigns on social media for 4 models for Datsun India, namely- RediGO, RediGO Sports, GO+ Style, and GO+ Anniversary Edition
• Executed the social media leg on for one of the biggest brand positioning campaigns for Datsun- #VoteForChange
• Handled celebrity-led activities and shoots for the brand involving-Ayushmann Khurrana, Sakshi Malik, Anusha Dandekar and Karan Kundra.