KANIKA KAUL

Product Portfolio: Ortho Pain management

Development and Implementation of Marketing Plans: To promote Brands using different marketing tactics such as Webinars, Print, Digital Marketing etc.
Sales force Training: Providing the sales team with the necessary technical expertise through printed and promotional material, product training and relevant clinical papers.
Competitor Analysis: Reviewing of product data to ensure the field force is kept up to date on competitor products.
Market Research: Reviewing the response and suitability of the current promotional material/campaigns and to ensure that the promotion is optimally executed.
Design market research projects to access the customer attitudes towards current and new product range.
Preparing product forecasts, and monitoring inventory levels.
Marketing Promotional inputs: Liaise with the advertising agency regarding the design of the promotional inputs for the in clinic activities, marketing campaigns, quarter meetings and conferences.

Digital Marketing: Reaching Customers using different digital campaigns webinars, CME's, E mail Marketing.