Summary
Overview
Work History
Education
Skills
Languages
Timeline
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KANIKA KHANDELWAL

KANIKA KHANDELWAL

New Delhi

Summary

Growth and Retention Marketing professional with 2.5 years of experience in enhancing customer journeys to boost engagement and minimize churn. Expertise in crafting personalized, data-driven lifecycle campaigns across various channels, resulting in improved open rates and increased repeat purchases. Proven ability to elevate customer lifetime value through strategic marketing initiatives.

Overview

3
3
years of professional experience

Work History

Assistant Manager - Growth Marketing

Extramarks
Noida
06.2025 - Current
  • Mapped and optimized B2C customer journeys, enhancing engagement and reducing churn across funnel stages.
  • Executed personalized campaigns via Netcore, boosting open rates and increasing product usage.
  • Collaborated with cross-functional teams to align messaging and refine user touchpoints for cohesive experiences.
  • Designed and implemented communication strategy for AI Event, ensuring clarity and impact.

Executive - Retention Marketing

Octro Inc.
Noida
12.2022 - 05.2025
  • Company Overview: One of India’s top gaming companies, backed by Sequoia Capital.
  • Improved D0 retention by 20% and D7 retention by 15% through a structured new user onboarding strategy, optimizing first-week engagement.
  • Managed retention and monetization for a social (free-to-play) title, driving repeat purchases and a 30% revenue increase through improved LTV.
  • Increased user reactivation through personalized communication, A/B testing, and data-driven segmentation across channels.
  • Led omnichannel retention campaigns (SMS, push notifications, and in-app messaging) with an in-house CRM tool, boosting engagement and conversion.
  • Drove MoM monetization growth with personalized in-app sales, RFM segmentation, A/B testing, and optimized banner placements.
  • Streamlined cross-functional collaboration with product, engineering, analytics, and design to execute retention and engagement initiatives.

Education

Master of Commerce -

IGNOU
07.2022

Bachelor of Education -

St. Lawrence College of Higher Education, GGSIPU
New Delhi
07.2020

Bachelor of Commerce -

Rajdhani College, University of Delhi
New Delhi, India
06.2018

Skills

  • Retention Marketing
  • Data Analysis
  • Microsoft Excel
  • A/B Testing
  • CRM Tool
  • Market & Competitor Analysis
  • Product Strategy
  • Analytical Skills
  • Communication skills

Languages

English, Hindi

Timeline

Assistant Manager - Growth Marketing

Extramarks
06.2025 - Current

Executive - Retention Marketing

Octro Inc.
12.2022 - 05.2025

Master of Commerce -

IGNOU

Bachelor of Education -

St. Lawrence College of Higher Education, GGSIPU

Bachelor of Commerce -

Rajdhani College, University of Delhi

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KANIKA KHANDELWAL