Kanika Khanna
Summary
Dynamic sales and marketing professional with a proven track record at B4U TV Network, excelling in advertising coordination and client management. Adept at market analysis and relationship building, I drive brand development and event success, consistently delivering impactful results and fostering strong client partnerships.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Manager – Sales and Marketing
UFO Moviez
10.2025 - Current
- Handling Sales and Marketing for Cinema
- Regular meeting with the clients for Integrations.
- Conducting in-depth market research
- Converting various retail accounts
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
- Key Clients: CCIL, Perfetti, Campus, Google, Maruti Suzuki.
Deputy Manager – Sales and Marketing
B4U TV Network
01.2024 - 09.2025
- Handling Advertising Sales and Marketing.
- Conducting in-depth market research
- Converting various retail accounts and closing Events
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
- Key Clients: CCIL, RBIL, PEPSI, ORIENTAL CHEMICALS.
Assistant Manager – Sales and Marketing
Viacom18
11.2022 - 01.2024
- Handling Advertising Sales and Marketing.
- Conducting in-depth market research
- Converting various retail accounts and closing WTP’S
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
- Extensive BARC user and Microsoft Co-pilot
- Key Clients: PERFETTI, CCIL, RBIL, PHILIPS, JUBILANT, GOOGLE
Deputy Manager – Sales and Marketing
B4U TV Network
04.2022 - 10.2022
- Handling Advertising Sales and Marketing Coordination.
- Collaborating the clients and the event workforce for smooth operations of the events.
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
- Key Clients: Reckitt, Coke, Pepsi, Apple, Philips, Jubliant, Zupee, Perfetti, Google.
Assistant Manager – Sales and Marketing
B4U TV Network
12.2018 - 03.2022
- Handling Advertising Sales and Marketing Coordination.
- Collaborating the clients and the event workforce for smooth operations of the events.
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
- Key Clients: Reckitt, Coke, Pepsi, Apple, Philips, Jubliant, Zupee, Perfetti, Google.
Senior Executive – Sales and Marketing
B4U TV Network
01.2016 - 12.2018
- Handling Advertising Sales and Marketing Coordination.
- Collaborating the clients and the event workforce for smooth operations of the events.
- Creating and maintaining worksheets and Documents
- Direct and Indirect networking with the clients.
Senior Executive – Marketing
Dainik Jagran Newspaper
08.2015 - 01.2016
- Doing Market Research & Circulation Analysis for the competition newspapers.
- Curating and executing events according to the brief of the clients.
- Taking care of the advertisements in the news papers on daily basis
- Creating and maintaining worksheets and Documents.
- Key Clients: Snapdeal, Pay U Money, Paytm, Yepme.com, Groffers, Zopper etc, Fresh Menu, Mydala.com, Oxygen Wallet, Limeroad.
Senior Executive – Sales and Marketing
Mail Today Newspapers
08.2014 - 08.2015
- Doing Market Research & Circulation Analysis for the competition newspapers.
- Curating and executing events according to the brief of the clients.
- Taking care of the advertisements in the newspapers on daily basis
- Creating and maintaining worksheets and Documents.
- Key Clients: Real Estate - Supertech, Amrapali, JMD, M3M, DLF, Shobha Developers, Saviour, Mahagun.
Senior Executive – Mice Sales and Marketing
Abercrombie & Kent (Travel Agency)
05.2012 - 07.2014
- Market Research for various other competitor itineraries.
- Customer engagement and Brand Awareness
- Itineraries creation.
Education
Integrated Masters - Business Administration
Amity International Business School
12.2013
Skills
- Advertising coordination
- Networking expertise
- Multitasking and prioritizing
- Problem solving
- Team player
- Brand development
- Event planning
- Relationship building
- Data reporting
- Sales strategy
- Market analysis
- BARC analysis
- Competitor research
- Dancing
- cooking
- Effective communication
- Client management
Volunteer Experience
- Volunteer Assistant, Tamana - School of Hope, India
- Volunteer Assistant, The Blind relief Association, Delhi, India
Languages
- French
- Hindi (Native)
- English
- Punjabi
- Bengali
Certification
I hereby certify that this information is, to the best of my knowledge.
Timeline
Manager – Sales and Marketing
UFO Moviez
10.2025 - Current
Deputy Manager – Sales and Marketing
B4U TV Network
01.2024 - 09.2025
Assistant Manager – Sales and Marketing
Viacom18
11.2022 - 01.2024
Deputy Manager – Sales and Marketing
B4U TV Network
04.2022 - 10.2022
Assistant Manager – Sales and Marketing
B4U TV Network
12.2018 - 03.2022
Senior Executive – Sales and Marketing
B4U TV Network
01.2016 - 12.2018
Senior Executive – Marketing
Dainik Jagran Newspaper
08.2015 - 01.2016
Senior Executive – Sales and Marketing
Mail Today Newspapers
08.2014 - 08.2015
Senior Executive – Mice Sales and Marketing
Abercrombie & Kent (Travel Agency)
05.2012 - 07.2014
Integrated Masters - Business Administration
Amity International Business School