Robin Hood Army, Volunteer
Volunteered to collect more than 2 tons of food from 15 restaurants and cafes nearby
Distributed food and clothes worth 2 lakhs in the clusters
Community engagement about adopting sustainable practices
Kanika Saraf
Manendragarh
Summary
Marketing professional with expertise in digital strategy, SEO, and campaign execution. Passionate about leveraging data-driven insights to optimize brand engagement and lead generation.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Operations Executive
Theobroma
Mumbai, India
05.2025 - 08.2025
- Oversaw daily operations of 67 critical outlets across India, coordinating with 8 city heads to monitor hygiene, compliance, and store performance.
- Conducted 20+ operational visits across Mumbai, identifying service and process gaps and escalating corrective actions.
- Developed and implemented a Critical Store Checklist, improving hygiene compliance by 26% and reducing issue response time by 40%, while reporting weekly insights to the COO.
Sub Head of Logistics and Operation Department
NMIMS
Mumbai, India
07.2024 - 04.2025
- Selected 1st out of 20 Applicants
- Managed smooth functioning of events with over 1200 participants (15 Inter college event took place this session)
- Responsible for all the vendors and taking permissions for the venues throughout the year
Marketing Intern
Kisankraft
Bangalore, India
03.2024 - 05.2024
- Optimized Campaigns and increased social media engagement by 18%
- Conducted marketing surveys and interviewed 20+ vendors to identify market gaps and generate leads
- Assisted in SEO strategy implementation and optimizing content for higher search visibility
Education
Bachelor's - Business Administration (Management and Marketing)
Narsee Monjee Institute of Management Studies
Mumbai01-2025
Class 12 - Commerce+ Maths stream
Delhi Public School
Bhilai01-2022
Class 10 -
Delhi Public School
Bhilai01-2020
Skills
- Market Research
- Ms Word
- Ms Power-point
- Ms Excel
- Event coordination
- Public speaking
- Campaign Execution
- Data Visualization
- Business communication
- Business Development
- Google Analytics
- Meta Ads
- Digital Marketing
- Social Media Management
Certification
- Advanced Corporate Strategy, IIM, Bangalore
Competitive Advantage, Strategic Implementation
- Introduction to Managerial Economics, IIM, Bangalore
Decision making, Cost Analysis
- Fundamentals of Digital Marketing, Google
Search Engine Optimisation, Website analytics tracking
- Elements of AI, University of Helsinki
Artificial Intelligence Basics, Machine Learning Concepts
Projects
- Capstone Project
Used a case study approach to analyze the impact of Political and Economic Factors on Global Marketing Decisions.
- Design Thinking
Developed a comprehensive, research-backed blueprint to promote Agroforestry Initiatives across India, in collaboration with government and NGO stakeholders.
Interests
Timeline
Operations Executive
Theobroma
05.2025 - 08.2025
Sub Head of Logistics and Operation Department
NMIMS
07.2024 - 04.2025
Marketing Intern
Kisankraft
03.2024 - 05.2024
Bachelor's - Business Administration (Management and Marketing)
Narsee Monjee Institute of Management Studies
Class 12 - Commerce+ Maths stream
Delhi Public School
Class 10 -
Delhi Public School