Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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KANISHK GUPTA

KANISHK GUPTA

Marketing, Strategy & Business Growth
Bengaluru,KA

Summary

Completed my MBA from Flame University in marketing and digital marketing and have enhanced my knowledge by working as a Senior Manager Content in Unacademy for YouTube Content Team handling channel content strategy and planning, maintaining stakeholder relationship and social media promotion planning. In my previous years I have also worked as management trainee in Coffee Day Beverages in sales division handling key accounts and SME segment (B2B sales) and also as a senior business analyst in Ways2capital Pvt. Ltd. in the sales department by selling financial services of company to customers (B2C sales). Looking forward to work in the field of content marketing and social media marketing to enhance my knowledge in the mentioned fields. Also, passionate about acting, dancing and stand-up comedy.

Overview

8
8
years of post-secondary education
4
4
years of professional experience

Work History

Senior Content Manager - YouTube

Unacademy
Bengaluru, Karnataka
10.2019 - Current
  • Leading a team of 20 members which includes Associate Content Managers and YouTube Operations.
  • Hiring and maintaining stakeholder relationship with 100+ Educators across categories for content designing and execution.
  • Conceptualized, edited and producing video content with SEO optimization to penetrate the market through YouTube Channels
  • Started 17 new channels on YouTube and responsible for overall growth of channel by appraising the channel performance, monitoring SEOs, writing titles & descriptions for the videos.
  • Content planning and structuring for YouTube channels along with Educators for Viral Videos, Strategy Videos, Zoom Interviews, Panel Discussions, Marathon Sessions in order to increase viewership.
  • Developing blueprints and business strategies for overall growth of categories in terms of Views/Subscribers and Revenue Generation
  • Heading event committee for internal team as well, successfully organized YouTube Educators Awards for 3 months and onboarded famous Bollywood Celebrities.

Management Trainee - Corporate Sales

Coffee Day Beverages
Mumbai, Maharashtra
05.2018 - 08.2019
  • Establish gainful, proficient associations with key personnel in allotted account.
  • Responsible for business development in key accounts and SME segment.
  • Developing efficient sales and marketing strategies for the assigned segment.
  • Developing and managing efficient distribution channels for sales and analyzing their sales and profits.
  • Coordinating with the support service and company’s resources in order to meet our performance objectives and client’s expectations.

Proposed Senior Business Analyst

Ways2capital Pvt. Ltd
Indore, Madhya Pradesh
06.2015 - 07.2016
  • Developing new clients to achieve the assigned targets and guide the team members.
  • Understanding the needs of multiple stakeholders.
  • Facilitating the negotiation of requirements amongst multiple stakeholders.
  • Identifying the current and future state business processes.

Social Media Marketing Intern

Reliance Jio Studios
Mumbai, Maharashta
04.2017 - 06.2017
  • Managing and planning social media strategies and content for Jio’s client.
  • Developed new ideas and strategies for celebrity’s social media pages on Facebook / Instagram / Twitter to increase their reach and followers.
  • Worked on SEO techniques and Social Media Campaign plan for Bluetree Aroma (Paid Marketing).
  • Been a part of a production team for a digital movie with Bollywood stars named “KhoonMeinHai”.

Education

MBA - Marketing

FLAME University
Pune
07.2016 - 05.2018

B.E - Computer Science

Samrat Ashok Technological Institute
Vidisha
08.2011 - 06.2015

Class 12th - PCM

CBSE, St. Paul’s School
Gwalior
03.2010 - 03.2011

Class 10th -

CBSE, St. Paul’s School
Gwalior
03.2008 - 03.2009

Skills

Content marketing

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Additional Information

  • Got promoted to Senior Manager in a span of 1 year, was handling a 4 member team in Mar’20 and now the count is 20.
  • Over achieved my views and revenue targets of the categories with +75% growth.
  • Awarded as Employee of the month twice at Unacademy.
  • Lead dancer in the college dance team; consistently won dance competitions for 3 years.
  • Cricket Team Captain - Graduation, Post Graduation & Unacademy
  • Trained in Kathak for 3 years and contemporary dance for 2 years.
  • Have been a part of various Theatres.
  • Have worked with several Bollywood Celebrities

Timeline

Senior Content Manager - YouTube

Unacademy
10.2019 - Current

Management Trainee - Corporate Sales

Coffee Day Beverages
05.2018 - 08.2019

Social Media Marketing Intern

Reliance Jio Studios
04.2017 - 06.2017

MBA - Marketing

FLAME University
07.2016 - 05.2018

Proposed Senior Business Analyst

Ways2capital Pvt. Ltd
06.2015 - 07.2016

B.E - Computer Science

Samrat Ashok Technological Institute
08.2011 - 06.2015

Class 12th - PCM

CBSE, St. Paul’s School
03.2010 - 03.2011

Class 10th -

CBSE, St. Paul’s School
03.2008 - 03.2009
KANISHK GUPTAMarketing, Strategy & Business Growth