Summary
Overview
Work History
Education
Skills
Accomplishments
SEO Audit
Additional Information
Notable Clients
Seo Tools
Timeline
Generic

Kanishk Shirke

Mumbai

Summary

SEO professional with 5+ years of experience driving higher search visibility through detailed & targeted strategies. A skilled leader with 3+ years of experience in team management, seeking to make a measurable impact. Successfully improved organic rankings and visibility for various clients across E-commerce, health, B2B, education, retail, and service industries.

Overview

5
5
years of professional experience

Work History

SEO Manager

SUDHA SOLUTIONS
01.2025 - Current
  • Managed 10+ SEO projects monthly with end-to-end execution and performance oversight.
  • Led SEO strategies to enhance organic search rankings and website visibility.
  • Prepared detailed site audits & SEO proposals for on-boarding new clients.
  • Managed cross-functional teams to implement on-page and off-page optimization initiatives.
  • Developed comprehensive reports on SEO performance metrics, guiding data-driven decision-making processes.
  • Mentored junior team members, fostering growth in SEO best practices and industry trends.
  • Conducted site audits, content audits & competitive analysis, informing strategic planning for market positioning and opportunity identification.
  • Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
  • Utilized various tools such as Google Search Console, SEMrush, Google Tag Manager, and Screaming Frog for optimization.
  • Implemented technical SEO enhancements including page speed, schema markup, robots.txt & sitemap updates to facilitate better crawling and indexing by search engines.
  • Identified & implemented AI optimization (AIO), Generative Engine Optimization (GEO) & Youtube SEO strategies for enhanced visibility.
  • Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
  • Optimized Google my business profile to improve local visibility.
  • Analyzed the latest industry trends, competitor strategies & algorithm updates to maintain effective SEO practices.
  • Conducted regular meetings with clients to discuss deliverables, schedules and conflicts.

SEO Manager

BEE ONLINE COMMUNICATIONS
08.2023 - 12.2024
  • Managed 15+ SEO projects monthly with end-to-end execution
  • Led the SEO team to enhance organic search rankings and website visibility.
  • Coordinated with team members to implement on-page and off-page optimization initiatives.
  • Developed comprehensive reports on SEO performance metrics.
  • Mentored team members, fostering growth in SEO best practices.
  • Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
  • Utilized tools such as Google Search Console, SEMrush, Google Tag Manager, and Screaming Frog for project insights.
  • Implemented technical SEO enhancements including schema markup, robots.txt & sitemap updates to facilitate better crawling and indexing by search engines.
  • Prepared effective content plan & strategy to identify gaps and opportunities for improvement.
  • Conducted website audits, competitor analysis to identify pain points, strategic planning and enhance the user experience.
  • Optimized Google my business profile & implemented Youtube SEO strategies for enhanced visibility.
  • Implemented programmatic SEO across news, astrology & service categories to improve local reach.
  • Leveraged AI tools such as Chat GPT, notion AI & Canva to gain additional insights, improve planning & prepare templates.
  • Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
  • Scheduled client meetings to discuss the progress, challenges & plan of action

SEO Manager

GOZOOP
04.2023 - 07.2023
  • Led the SEO team & managed 10+ SEO projects
  • Developed comprehensive reports on SEO performance metrics.
  • Prepared detailed SEO pitch reports to onboard new clients.
  • Conducted website audits to improve user experience and site performance.
  • Created interactive SEO dashboards using Looker studio.
  • Implemented Youtube SEO strategies for enhanced visibility.
  • Optimized Google business profile for local visibility.
  • Scheduled regular meetings with clients to discuss overall progress.
  • Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
  • Mentored team members to improve the skillset.

Assistant Project Manager S.E.O

SAVIT INTERACTIVE
05.2022 - 03.2023
  • Led SEO team & managed 20+ SEO projects monthly across multiple industries.
  • Planned & executed monthly/quarterly SEO strategies, audits, for improving performance.
  • Prepared detailed SEO audit reports to onboard new clients.
  • Handled client communication, reporting, and SEO plan upgrades.
  • Conducted keyword research, competitor analysis, and recommendations to improve user experience.
  • Trained team members & supported cross-selling of digital marketing services.

Senior S.E.O Executive

SAVIT INTERACTIVE
11.2021 - 05.2022
  • Worked on on-page SEO optimization for high-priority projects.
  • Coordinated with internal & external stakeholder for implementing technical and on-page changes.
  • Reviewed website audits, competitor analysis, content, and SEO reports.
  • Set up and managed keyword tracking, GA, and GTM event tracking.
  • Assisted project managers in daily SEO execution and reporting.

S.E.O Executive

SAVIT INTERACTIVE
08.2020 - 11.2021
  • Executed on-page SEO including: meta tags, heading tags, content optimization, URL structure, canonical tags, image alt tags, robots.txt, sitemaps, and page speed improvements.
  • Performed off-page SEO including: social bookmarking, classified ads, business listings, quora, blog commenting, article submission, guest posts, and backlink audits.
  • Conducted website and competitor audits to improve organic visibility.

Education

Digital Marketing Course - Digital Marketing

IIDE (Indian Institute of Digital Education)
Mumbai, India
12-2019

TYBMM - Advertising

K.C College
Mumbai, India
04-2018

H.S.C - Arts

Jai Hind College
Mumbai, India
02-2015

S.S.C -

B.K.E.S High School
Mumbai, India
03-2013

Skills

  • Client relationship management
  • SEO strategy planning & execution
  • Keyword research
  • Site audit
  • Competitor analysis
  • Website analysis
  • On-page optimization
  • Off-page optimization
  • Technical SEO
  • AI optimization (AIO)
  • Generative engine optimization
  • Answer engine optimization
  • Local SEO
  • YouTube SEO
  • Content planning & strategy
  • User experience recommendation
  • Google business profile optimization

Accomplishments

    Royaloak India: Organic clicks - 62.7K125K (2x growth)

    India Circus: Organic traffic - 72K204K (2.8x growth)

    Royaloak UAE: Total impressions - 11.1K127K (11x growth)

    Colorbar: Total SERP-feature keywords - 7371.9K (2.5x growth)

    Yellow Slice: Total keywords ranking - 6811.3K (1.9x growth)

SEO Audit

  • ORRA - https://shorturl.at/rzwRY
  • LYF - https://shorturl.at/fpYGP

Additional Information

  • Wordpress
  • Magento
  • Shopify
  • WooCommerce
  • Custom CMS
  • PHP
  • Laravel

Notable Clients

  • Royaloak
  • India Circus
  • Kisna Diamond Jewellery
  • Colorbar cosmetics
  • Golden Pi
  • Weddingz
  • Kapil’s Salon & Academy
  • Saviesa Home
  • VLC Spices

Seo Tools

  • Google Suite: Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Google Trends, Google Data Studio (Looker Studio)
  • Keyword Research & Analysis: SEMrush, Google Keyword Planner & Ahrefs
  • Technical SEO: Screaming Frog, GTmetrix & PageSpeed Insights
  • Site Audit & Rank Tracking: SEMrush & Screaming Frog
  • Backlink Analysis: SEMrush & Ahrefs
  • Content Optimization: Surfer SEO, SEMrush, Yoast SEO & Rank Math
  • Competitor Analysis: SEMrush, Ahrefs & SimilarWeb
  • Local SEO Tools: Google Business Profile Manager
  • Video Optimization: VID IQ & YouTube Studio
  • Reporting: Looker Studio, Google Sheets, Google Slides
  • Other Tools: Chat GPT, Surfer SEO, Canva, Notion AI, Leonardo AI, Kling AI, Eleven labs, Cap cut

Timeline

SEO Manager

SUDHA SOLUTIONS
01.2025 - Current

SEO Manager

BEE ONLINE COMMUNICATIONS
08.2023 - 12.2024

SEO Manager

GOZOOP
04.2023 - 07.2023

Assistant Project Manager S.E.O

SAVIT INTERACTIVE
05.2022 - 03.2023

Senior S.E.O Executive

SAVIT INTERACTIVE
11.2021 - 05.2022

S.E.O Executive

SAVIT INTERACTIVE
08.2020 - 11.2021

Digital Marketing Course - Digital Marketing

IIDE (Indian Institute of Digital Education)

TYBMM - Advertising

K.C College

H.S.C - Arts

Jai Hind College

S.S.C -

B.K.E.S High School
Kanishk Shirke