Kanishk Shirke
Mumbai
Summary
SEO professional with 5+ years of experience driving higher search visibility through detailed & targeted strategies. A skilled leader with 3+ years of experience in team management, seeking to make a measurable impact. Successfully improved organic rankings and visibility for various clients across E-commerce, health, B2B, education, retail, and service industries.
Overview
5
5
years of professional experience
Work History
SEO Manager
SUDHA SOLUTIONS
01.2025 - Current
- Managed 10+ SEO projects monthly with end-to-end execution and performance oversight.
- Led SEO strategies to enhance organic search rankings and website visibility.
- Prepared detailed site audits & SEO proposals for on-boarding new clients.
- Managed cross-functional teams to implement on-page and off-page optimization initiatives.
- Developed comprehensive reports on SEO performance metrics, guiding data-driven decision-making processes.
- Mentored junior team members, fostering growth in SEO best practices and industry trends.
- Conducted site audits, content audits & competitive analysis, informing strategic planning for market positioning and opportunity identification.
- Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
- Utilized various tools such as Google Search Console, SEMrush, Google Tag Manager, and Screaming Frog for optimization.
- Implemented technical SEO enhancements including page speed, schema markup, robots.txt & sitemap updates to facilitate better crawling and indexing by search engines.
- Identified & implemented AI optimization (AIO), Generative Engine Optimization (GEO) & Youtube SEO strategies for enhanced visibility.
- Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
- Optimized Google my business profile to improve local visibility.
- Analyzed the latest industry trends, competitor strategies & algorithm updates to maintain effective SEO practices.
- Conducted regular meetings with clients to discuss deliverables, schedules and conflicts.
SEO Manager
BEE ONLINE COMMUNICATIONS
08.2023 - 12.2024
- Managed 15+ SEO projects monthly with end-to-end execution
- Led the SEO team to enhance organic search rankings and website visibility.
- Coordinated with team members to implement on-page and off-page optimization initiatives.
- Developed comprehensive reports on SEO performance metrics.
- Mentored team members, fostering growth in SEO best practices.
- Developed comprehensive keyword research to improve content optimization, driving higher search engine rankings.
- Utilized tools such as Google Search Console, SEMrush, Google Tag Manager, and Screaming Frog for project insights.
- Implemented technical SEO enhancements including schema markup, robots.txt & sitemap updates to facilitate better crawling and indexing by search engines.
- Prepared effective content plan & strategy to identify gaps and opportunities for improvement.
- Conducted website audits, competitor analysis to identify pain points, strategic planning and enhance the user experience.
- Optimized Google my business profile & implemented Youtube SEO strategies for enhanced visibility.
- Implemented programmatic SEO across news, astrology & service categories to improve local reach.
- Leveraged AI tools such as Chat GPT, notion AI & Canva to gain additional insights, improve planning & prepare templates.
- Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
- Scheduled client meetings to discuss the progress, challenges & plan of action
SEO Manager
GOZOOP
04.2023 - 07.2023
- Led the SEO team & managed 10+ SEO projects
- Developed comprehensive reports on SEO performance metrics.
- Prepared detailed SEO pitch reports to onboard new clients.
- Conducted website audits to improve user experience and site performance.
- Created interactive SEO dashboards using Looker studio.
- Implemented Youtube SEO strategies for enhanced visibility.
- Optimized Google business profile for local visibility.
- Scheduled regular meetings with clients to discuss overall progress.
- Optimized on-page elements such as metadata, header tags, and internal linking structures for improved search engine indexing.
- Mentored team members to improve the skillset.
Assistant Project Manager S.E.O
SAVIT INTERACTIVE
05.2022 - 03.2023
- Led SEO team & managed 20+ SEO projects monthly across multiple industries.
- Planned & executed monthly/quarterly SEO strategies, audits, for improving performance.
- Prepared detailed SEO audit reports to onboard new clients.
- Handled client communication, reporting, and SEO plan upgrades.
- Conducted keyword research, competitor analysis, and recommendations to improve user experience.
- Trained team members & supported cross-selling of digital marketing services.
Senior S.E.O Executive
SAVIT INTERACTIVE
11.2021 - 05.2022
- Worked on on-page SEO optimization for high-priority projects.
- Coordinated with internal & external stakeholder for implementing technical and on-page changes.
- Reviewed website audits, competitor analysis, content, and SEO reports.
- Set up and managed keyword tracking, GA, and GTM event tracking.
- Assisted project managers in daily SEO execution and reporting.
S.E.O Executive
SAVIT INTERACTIVE
08.2020 - 11.2021
- Executed on-page SEO including: meta tags, heading tags, content optimization, URL structure, canonical tags, image alt tags, robots.txt, sitemaps, and page speed improvements.
- Performed off-page SEO including: social bookmarking, classified ads, business listings, quora, blog commenting, article submission, guest posts, and backlink audits.
- Conducted website and competitor audits to improve organic visibility.
Education
Digital Marketing Course - Digital Marketing
IIDE (Indian Institute of Digital Education)
Mumbai, India12-2019
TYBMM - Advertising
K.C College
Mumbai, India04-2018
H.S.C - Arts
Jai Hind College
Mumbai, India02-2015
S.S.C -
B.K.E.S High School
Mumbai, India03-2013
Skills
- Client relationship management
- SEO strategy planning & execution
- Keyword research
- Site audit
- Competitor analysis
- Website analysis
- On-page optimization
- Off-page optimization
- Technical SEO
- AI optimization (AIO)
- Generative engine optimization
- Answer engine optimization
- Local SEO
- YouTube SEO
- Content planning & strategy
- User experience recommendation
- Google business profile optimization
Accomplishments
● Royaloak India: Organic clicks - 62.7K → 125K (2x growth)
● India Circus: Organic traffic - 72K → 204K (2.8x growth)
● Royaloak UAE: Total impressions - 11.1K → 127K (11x growth)
● Colorbar: Total SERP-feature keywords - 737 → 1.9K (2.5x growth)
● Yellow Slice: Total keywords ranking - 681 → 1.3K (1.9x growth)
SEO Audit
- ORRA - https://shorturl.at/rzwRY
- LYF - https://shorturl.at/fpYGP
Additional Information
- Wordpress
- Magento
- Shopify
- WooCommerce
- Custom CMS
- PHP
- Laravel
Notable Clients
- Royaloak
- India Circus
- Kisna Diamond Jewellery
- Colorbar cosmetics
- Golden Pi
- Weddingz
- Kapil’s Salon & Academy
- Saviesa Home
- VLC Spices
Seo Tools
- Google Suite: Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Google Trends, Google Data Studio (Looker Studio)
- Keyword Research & Analysis: SEMrush, Google Keyword Planner & Ahrefs
- Technical SEO: Screaming Frog, GTmetrix & PageSpeed Insights
- Site Audit & Rank Tracking: SEMrush & Screaming Frog
- Backlink Analysis: SEMrush & Ahrefs
- Content Optimization: Surfer SEO, SEMrush, Yoast SEO & Rank Math
- Competitor Analysis: SEMrush, Ahrefs & SimilarWeb
- Local SEO Tools: Google Business Profile Manager
- Video Optimization: VID IQ & YouTube Studio
- Reporting: Looker Studio, Google Sheets, Google Slides
- Other Tools: Chat GPT, Surfer SEO, Canva, Notion AI, Leonardo AI, Kling AI, Eleven labs, Cap cut
Timeline
SEO Manager
SUDHA SOLUTIONS
01.2025 - Current
SEO Manager
BEE ONLINE COMMUNICATIONS
08.2023 - 12.2024
SEO Manager
GOZOOP
04.2023 - 07.2023
Assistant Project Manager S.E.O
SAVIT INTERACTIVE
05.2022 - 03.2023
Senior S.E.O Executive
SAVIT INTERACTIVE
11.2021 - 05.2022
S.E.O Executive
SAVIT INTERACTIVE
08.2020 - 11.2021
Digital Marketing Course - Digital Marketing
IIDE (Indian Institute of Digital Education)
TYBMM - Advertising
K.C College
H.S.C - Arts
Jai Hind College
S.S.C -
B.K.E.S High School