Kanishk Singh

Enabling Business -

• Worked with UI/UX team for designing the wire framework of TW marketplace and successful testing of all customer journeys before go live
• Owned SKU updating, leads distribution, dealer onboarding, order volume and funnel metrics through TW marketplace to contribute 23% to overall business
• Owned ETB transaction volumes for TW business and maintained a steady 50% contribution to overall business
• Created entire construct of TW RMS, TW@POS, Cibil watch and QR scan DIY journey which helped business to achieve additional 25% incremental business

Building Efficiency -

• Coordinated with cross functional PMO and Product teams to take live 15 capabilities in span of 12 months
• Liaised with Sales team to drive 90% calling on hot leads within 20 minutes through Exotel functionality
• Created scoring and retargeting logic for customer drop offs from PLP/PDP/Wishlist/Approved from marketplace
• Created monthly calendars and content for ETB and PTB segments with distinct SMS and Notification campaigns

Analytics and Reporting -

• Worked with analytics teams to create propensity purchase models for ETB and PTB which contributes 43% of ETB transactions
• Worked with analytics to identify better performing keywords to send out sharper communications with higher CTRs
• Worked with analytics team to create 9 new Power BI dashboards and converted 80% manual reports to Power BI reports

Controllership and Training -

• Worked with Risk team on monthly offer management (LTV and offer limit) of ETB and PTB base
• Coordinated with L&D team for monthly training of field team for capabilities and ARU points

• Disbursed a total of 185 cr worth of loan amount in the FY 19-20 with 5 major banks/ NBFC combined
• Owned P&L and increased operations margins from 30% to 80% in 2020 by optimizing business process
• Created and implemented process from onboarding to billing by defining SOP for clients and KPIs for internal and support function teams
• Liaised between the Client, Tech, Product, Marketing and Operations team internally to improve customer journeys and scale up the business volumes
• Played key part in completing the API integrations with all major banks shifting a manual process to an automated one
• Worked closely with the team instrumental in designing a new rule engine for building a NBFC loan process
• Worked in the core product team of Cardekho loyalty program to execute end to end customer life cycle digitally

• Identified major pain points plaguing the market and worked to resolve them and streamline the operations
• Proposed to change the mode of business from sales to brand building and marketing
• Identified 50+ major A-class outlets in Bihar and Jharkhand and working on driving business through them
• Focused on developing business in A class outlets with monthly billing of above 15k per month
• Helped to increase business by 135%% from 3.5 lacs per month in April to 8.25 lacs per month in August
• Developed Business Associates in major Big Bazars in Bihar and Jharkhand to drive sales worth 1.5 lac per outlet

• Conducted competitor analysis to understand business and market requirements and advised firm accordingly
• Prepared detailed Marketing designs as per current market scenario for competitive exams in Jharkhand
• Repositioned offerings of firm and reduced prices that led to increase in admissions leading to 8 lakhs + revenues
• Generated leads for seminars in colleges and schools of Ranchi and Jamshedpur and conducted scholarship tests
• Awarded Star Performer Award for increasing revenues of firm by more than 8 lakhs in 2015-16