Summary
Overview
Work History
Education
Skills
Certification
ADDITIONAL INFORMATION
Timeline
Awards
ADDITIONAL INFORMATION
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Kanishka

New Delhi

Summary

Results-driven Media Buyer & Performance Marketer with 2+ years of experience in Meta and Google Ads, specializing in designing and executing high-impact campaigns that boost conversions and maximize ROI. Skilled in A/B testing, audience segmentation, and data analytics to refine strategies and achieve business goals. Adept at scaling D2C brands, improving customer engagement, and leveraging the latest digital trends for measurable growth. Proactive in campaign optimization, ensuring sustained performance in competitive markets while enhancing overall brand visibility.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Media Buyer

Adways (vCommission)
10.2024 - Current
  • Successfully managed and optimized advertising budgets exceeding INR 2 Crore, ensuring maximum ROI across campaigns.
  • Developed, implemented, and scaled media buying strategies with a strong focus on E-commerce and Lead Generation.
  • Proficient in handling Nutra (Health & Wellness) and Non-Nutra e-commerce operations, with expertise in strategy design and performance optimization.
  • Skilled in media planning and buying, including execution of monthly event-driven campaigns to boost brand visibility and conversions.
  • Hands-on experience with Meta/Facebook Ads, analytics platforms, and ad-tracking systems for effective campaign monitoring and optimization.
  • Expertise in scaling D2C brands through data-driven marketing strategies, campaign optimization, and customer engagement initiatives.
  • Strong ability to collaborate with clients and cross-functional teams to align strategies with objectives, target audience insights, and defined KPIs.
  • Managed end-to-end brand campaigns for Skimmylo, Phenq, Vfulfill, Walkaroo, and BestBuyLiving.
  • Continuously stay updated on industry trends, algorithm changes, and competitor activities to refine and optimize campaign strategies.

Senior Digital Marketing Executive

Stylestory Ventures
02.2023 - 09.2024
  • Promoted from Intern to Senior Digital Marketing Executive within 1.5 years, driven by consistent performance and impact.
  • Led full-funnel marketing strategies for Stylestry.com and Shoetopia.in, with a primary focus on Meta Ads and Google Ads.
  • Managed end-to-end campaign execution including planning, budgeting, audience targeting, creative development, and ongoing optimization.
  • Achieved measurable business outcomes by driving growth in website traffic, conversions, and ROAS through data-driven performance marketing.
  • Developed strong expertise in ad performance tracking, analytics, and content marketing, ensuring campaigns were optimized for KPIs.
  • Consistently contributed to brand positioning, digital presence, and overall business growth.

Education

Bachelor of Arts -

Delhi University
09.2023

Skills

  • Meta ads
  • Google ads
  • Shopify
  • Data Analytics
  • Social Media Marketing
  • Canva
  • Media Planning
  • A/B Testing
  • Budget Managment
  • D2C & E-commerce

Certification

Certified in Digital Marketing Program.

ADDITIONAL INFORMATION

English
Hindi

Timeline

Media Buyer

Adways (vCommission)
10.2024 - Current

Senior Digital Marketing Executive

Stylestory Ventures
02.2023 - 09.2024

Bachelor of Arts -

Delhi University

Awards

Awarded Best Performance and Highest Incentive at Stylestory Ventures for completing 2300+ orders in January 2024.

ADDITIONAL INFORMATION

  • Languages: English, Hindi.
  • Certifications: Certified in Digital Marketing Program.
  • Awards/Activities: Awarded Best Performance and Highest Incentive at Stylestory Ventures for completing 2300+ orders in January 2024.

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