Kanishka Sharma
Assistant Marketing Manager
Mumbai,MH
Summary
Experienced marketing management professional consistently delivering high-quality and results-focused marketing content.
Overview
11
11
years of professional experience
Work History
Assistant Marketing Manager
Mahindra First Choice Wheels
05.2025 - 09.2025
- Spearheaded influencer marketing campaigns, from creator identification and onboarding to performance tracking and ROI optimization.
- Negotiated and managed influencer partnerships, ensuring alignment with brand objectives.
- Managed Meta Ads campaigns, including audience segmentation, targeting, budgeting, and creative testing.
- Conducted A/B testing of ads and other assets to determine the best-performing strategies.
- Analyzed campaign performance using Meta Ads Manager and Analytics, providing actionable insights to senior stakeholders.
- Designed and executed WhatsApp campaigns for lead generation, customer engagement, and retention.
- Implemented audience segmentation and personalized strategies, improving open rates and CTRs.
- Collaborated with the design, content, and sales teams to meet requirements across digital channels.
Product & Brand Manager
Joining Hands
08.2024 - 12.2024
- Demonstrated success in generating D2C leads and contributing to sales pipeline growth through Google, Meta (Facebook and Instagram), CTWA, and LinkedIn Ads.
- Monitored campaign budgets, bid strategies, and ad spend to ensure cost efficiency.
- Conducted A/B testing of ads, landing pages, and other assets to determine the best-performing strategies.
- Assessed the quality and potential of leads, prioritizing those that are most likely to convert into customers.
- Identified key customer segments and developed targeted marketing campaigns.
- Managed community engagement and WhatsApp marketing campaigns.
Content Lead
The Art Of Living
10.2021 - 05.2024
- Managed and optimized paid media campaigns to drive traffic, sales, and ROI.
- Set KPIs for all campaigns, and ensure accurate tracking and measurement of performance marketing efforts.
- Continuously analyzed and refined lead generation strategies to maximize results and improve conversion rates.
- Managed a team of content creators, providing guidance and development opportunities.
- Continuously monitor and optimize ad creatives, placements, and performance metrics
- Engaged with communities through comments, forums, and social media to increase brand visibility and foster relationships with the audience.
- Guided the creation of various types of content, including blog posts, whitepapers, email newsletters, social media posts, videos, and infographics.
Lodging Service Associate
Expedia Group
11.2017 - 10.2020
- Trained clients on calls to efficiently use the in-house software to update property details, like room rates, inventory, and services available.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Built a portfolio of local hotel partners through digital marketing campaigns, facilitating their onboarding process.
- Created hotel descriptions, interactive blogs, and SEO content to achieve daily quotas.
- Developed strong B2B partner relationships in a high-quality portfolio of properties.
- Developed expertise in landing page optimization, and other digital tactics to drive engagement.
- Recognized as Leader of the Month for two consecutive months for reducing lead time and 100% SLA adherence to address client queries.
Technical Content Writer
Lepide Software Pvt Ltd
03.2017 - 10.2017
- Researched and gathered information from subject matter experts, developers, and other stakeholders to create accurate, comprehensive technical documentation.
- Created and implemented SEO and content marketing strategies to promote technical products or services.
- Conducted keyword research to optimize content for search engines.
- Developed engaging and technically rich content, such as blogs, eBooks, infographics, videos, and webinars, to generate leads.
- Edited and proofread ad content, and suggested creative designs.
- Implemented A/B testing, audience segmentation, and personalization strategies to maximize the effectiveness of digital content and campaigns.
Content & Quality Auditor
Snapdeal.com
03.2015 - 12.2016
- Trained new Quality Auditors on best practices, increasing their proficiency in performing audits effectively.
- Ensured timely completion of all assigned audits while maintaining a high level of detail and accuracy.
- Facilitated knowledge sharing among auditors through participation in training sessions and workshops, improving overall team performance.
- Delivered third-party audit services at client locations, keeping operations in compliance with regulatory requirements and ISO standards.
- Identified discrepancies in product specifications and collaborated with engineering teams to resolve issues.
- Improved overall customer satisfaction by ensuring that all products met established quality standards.
Education
MBA - Digital Marketing
DY Patil Online University
Mumbai, India 04.2001 -
Bachelor of Arts - English Literature
Deen Dayal Udadhyay College
Delhi, India 04.2001 -
Skills
Campaign management
Timeline
Assistant Marketing Manager
Mahindra First Choice Wheels
05.2025 - 09.2025
Product & Brand Manager
Joining Hands
08.2024 - 12.2024
Content Lead
The Art Of Living
10.2021 - 05.2024
Lodging Service Associate
Expedia Group
11.2017 - 10.2020
Technical Content Writer
Lepide Software Pvt Ltd
03.2017 - 10.2017
Content & Quality Auditor
Snapdeal.com
03.2015 - 12.2016
MBA - Digital Marketing
DY Patil Online University
04.2001 -
Bachelor of Arts - English Literature
Deen Dayal Udadhyay College
04.2001 -