KANISHTHA KRISHNATREYA
Summary
Detail-oriented professional with strong event management skills. Successfully executed large-scale events while enhancing customer engagement and team collaboration. Dynamic event manager skilled in strategic planning and problem-solving. Proven track record of leading teams to execute successful events, enhancing customer satisfaction, and driving brand engagement through innovative marketing initiatives. Results-oriented professional with a focus on team collaboration and operational efficiency. Experienced in managing cross-functional teams to deliver exceptional events and enhance customer experiences.
Overview
3
3
Certificate
1
1
Management Trainee
4
4
🏆 Leadership & Extracurricular Activities
Work History
Executive Member, Sports Conduit
BIMTECH
- Led end-to-end execution of large-scale events (400+ participants), ensuring seamless planning, promotion, and delivery
- Directed creative strategy and branding, enhancing audience engagement and overall event visibility
- Executed digital marketing campaigns using Canva and short-form content platforms, improving reach and engagement
- Increased audience reach through targeted social media promotions and structured content planning
- Designed promotional materials aligned with brand messaging and campaign objectives
- Demonstrated leadership by mentoring team members and managing cross-functional coordination
- Resolved real-time challenges and escalations, ensuring high participant satisfaction and smooth execution
- Collaborated with internal teams to plan and execute marketing initiatives end-to-end
Management Trainee
Flying Machine
12.2024 - 01.2025
- Supported store operations and front-end sales, enhancing customer experience and repeat footfall
- Analyzed retail conversion funnel (footfall → trial → purchase), identifying trial room hesitation as a key drop-off point
- Recommended in-store interventions (size-guidance signage & staff enablement) to improve upselling and conversion efficiency
- Evaluated customer behavior to identify opportunities for increasing repeat footfall and customer retention
- Proposed CRM-driven personalized engagement strategies, enhancing long-term customer value and loyalty
- Gained hands-on experience in visual merchandising, KPIs, CRM tools, and billing systems to understand retail performance
- Developed knowledge of inventory management and stock control, supporting operational efficiency
- Collaborated with senior managers on operational and marketing strategies, contributing to business improvement
- Analyzed market trends and assisted in cost control and P&L understanding to identify growth opportunities
- Delivered excellent customer service by resolving queries and ensuring high levels of customer satisfaction and loyalty
Executive Member, BizMark - Marketing Club
BIMTECH
- Assisted club in business marketing initiatives at Bimtech.
- Supported event management through planning, promotion, and execution.
- Facilitated team communications via efficient mailing to ensure timely information sharing.
Organizer, National Business Plan Competition 2021
IMS Noida
- Assisted in end-to-end event planning, including budgeting, scheduling, and task allocation
- Supervised operations for 150+ participants, ensuring smooth execution and coordination
- Managed event logistics, ensuring timely availability of resources and seamless guest experience
- Coordinated with a team of 10+ members, ensuring effective collaboration and task completion
- Assisted in managing event budget and resource allocation to optimize costs and efficiency
Volunteer (Content Strategy and Marketing Department)
Pratisandhi
- Developed and executed social media content strategies, reaching 5,000+ users through awareness campaigns on Women's Sexual and Reproductive Health and Rights(SRHR)
Created and managed 20+ social media posts using digital tools, improving engagement and outreach
Designed promotional materials aligned with campaign objectives and brand messaging
Contributed to outreach initiatives through events and workshops, enhancing visibility of organizational services
Education
PGDM - Retail Management
Birla Institute of Management Technology
Greater Noida01-2026
BBA -
Institute of Management Studies
Noida01-2023
12th -
Army Public School
Noida01-2020
10th -
Army Public School
Noida01-2018
Skills
- Event Management skills
- Leadership Skills
- Problem Solving Skills
- Customer relationship management
- Event planning
- Digital marketing
- Social media strategy
- Market analysis
- Brand development
- Team collaboration
- Budget management
- Operational strategy
- Problem solving
- Decision making
- Strategic planning
- Customer relationship building
- People Management
- Effective leadership
- Digital marketing knowledge
- CRM software utilisation
- Market and competitor analysis
- Sales strategies
- Customer experience
- Financial analysis and reporting
- IT infrastructure understanding
- Agile and scrum methodologies
- Database management
Accomplishments
- Gained understanding of digital marketing and e-commerce fundamentals for entry-level roles
- Learned key concepts of the marketing funnel including awareness, engagement, conversion, and customer loyalty
- Acquired knowledge of Search Engine Optimization (SEO) techniques to improve online visibility and customer reach
- Developed foundational skills in content marketing, digital strategy, and online customer engagement
Foundations of Digital Marketing and E-commerce
Google | Coursera
Certification
Foundations of Digital Marketing and Ecommerce, Google Coursera, Learnt about the fields of digital marketing and e-commerce and the skills needed for associate-level roles., Learnt about the marketing funnel concept including engagement, conversion, and loyalty., Accustomed myself to the methods for search engine optimization so potential customers find it.
Timeline
Management Trainee
Flying Machine
12.2024 - 01.2025
BBA -
Institute of Management Studies
12th -
Army Public School
10th -
Army Public School
Executive Member, Sports Conduit
BIMTECH
Executive Member, BizMark - Marketing Club
BIMTECH
Organizer, National Business Plan Competition 2021
IMS Noida
Volunteer (Content Strategy and Marketing Department)
Pratisandhi
PGDM - Retail Management
Birla Institute of Management Technology
Hobbies and interests
- Badminton, Singing, Reading, Painting
INTERNSHIP EXPERIENCE
Management Trainee (Intern) – Flying Machine
Jan 2025 – Feb 2025
- Assisted store operations by managing front-end sales and customer interactions, contributing to improved repeat footfall
- Gained hands-on experience in visual merchandising, KPIs, and CRM tools to understand retail performance
- Supported billing and customer service processes, ensuring smooth in-store experience
- Developed understanding of inventory and stock management, including tracking and replenishment
Hobbies and interests
- Badminton, Singing, Reading, Painting