Kanksha R. Aroraa
Mumbai
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
10
10
years of professional experience
Work History
BRAND MANAGER
HDFC Bank
Mumbai
06.2024 - Current
- Led the repositioning of the Loan on Credit Card portfolio, developing strategic frameworks and collaborating with creative agencies to produce successful campaigns.
- Developed and executed brand strategies tailored to diverse consumer segments across India.
- Contributed to the launch of ad films for the payments app and the Green Banking Score initiative by taking on projects outside of the assigned portfolio.
- Spearheaded the development of an AI widget for creative development, improving the efficiency of campaign planning and execution.
DEPUTY MANAGER OF MARKETING
HDFC Bank
Mumbai
02.2021 - 06.2024
- Executed consumer-facing campaigns across multiple platforms, including digital and social media, enhancing brand visibility.
- Collaborated with cross-functional teams to implement marketing strategies that aligned with organizational goals.
- Conducted market research and provided strategic insights that supported major bank-wide campaigns.
SENIOR BRAND PLANNING MANAGER
Lowe Lintas
Mumbai
05.2018 - 02.2021
- Led brand strategy development for major clients, focusing on market penetration and client satisfaction.
- Managed cross-functional teams to deliver innovative marketing solutions, contributing to business growth.
SENIOR BRAND SERVICES MANAGER
Lowe Lintas
Mumbai
11.2016 - 05.2018
- Directed marketing campaigns for clients, enhancing brand recognition and consumer engagement.
- Managed client relationships and ensured successful project delivery.
BRAND SERVICES MANAGER
Lowe Lintas
Mumbai
11.2014 - 11.2016
- Executed brand campaigns and conducted market research, identifying growth opportunities and contributing to brand equity.
Education
PGDM-Media & Entertainment -
Welingkar Institute of Management
Mumbai06-2014
Skills
- Strategic Brand Management
- Client Relationship Management
- Market Research and Analysis
- Cross-Functional CollaborationDigital and Social Media Marketing
- Cultural Sensitivity
- Multilingual Communication (English, Hindi, Marathi, Punjabi, Bengali)
Objective
To leverage 10 years of experience in strategic brand management and digital marketing to drive innovative campaigns and brand growth within a dynamic advertising or corporate environment in the UAE.
Accomplishments
- Recipient of three Silver Star awards at HDFC Bank's Quarterly Awards for operational excellence and project management
Timeline
BRAND MANAGER
HDFC Bank
06.2024 - Current
DEPUTY MANAGER OF MARKETING
HDFC Bank
02.2021 - 06.2024
SENIOR BRAND PLANNING MANAGER
Lowe Lintas
05.2018 - 02.2021
SENIOR BRAND SERVICES MANAGER
Lowe Lintas
11.2016 - 05.2018
BRAND SERVICES MANAGER
Lowe Lintas
11.2014 - 11.2016
PGDM-Media & Entertainment -
Welingkar Institute of Management
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