Kannan Manokaran

● Managed Foods & Beverages and Beauty & Personal Care portfolios, overseeing ₹2400 Cr annually across Tamil Nadu, Karnataka, AP, Telangana, and Kerala with three TMEs and parallelly with 16 GT ASMs.

● Awarded "Best Launch Foods" at the CD conference for outstanding BTCM performance in 2024 launches.

● Executed Distribution Agenda for Market Development Cells, driving 31% growth in Foods portfolio compared over a single-digit Gr last year.

● Increased Horlicks Plus Range distribution by 38% in the Chemist Channel, resulting in 458 Bps VWD gains and 94 BPS MS gains.
● Doubled assortments of Face Wash and Body Lotion (44% growth) and Moisturizer (26% growth) in MQ'25 from the Skin Care portfolio, contributing 42% to the business.
● Led moisturizer distribution drive, achieving a 38% uplift in coverage, 960 BPS VWD increase, and 26% value growth.
● Generated ₹18 crores in additional revenue through identified opportunities and activations across multiple categories.
● Conceptualized and executed 34 product launches with a 91% success rate.
● Increased market share by 121 bps in key categories: Tea (227 bps), HFD (150 bps), and Ketchup (135 bps).
● Activated shopper promotions in self-service format stores during Onam (Kerala festival), driving 34% value growth (2.5x more than non-activated stores).
● Collaborated with demand planning and supply chain teams, maintaining fill rates exceeding 92%.
● Partnered with CSP BU team and ASCMs to execute region-specific, insight-driven category plans.

● Managed Detergents and Personal Care Products portfolio in North Kerala, exceeding ₹540 crore in annual turnover.
● Led a team of 10 Territory Officers and 351 Market Executives, covering 35,000+ outlets and 38 distributor points.
● Awarded for "Best Growth in PP Category for ASMs" at the 2022 CD conference, achieving 14% growth.
● Bridged distribution and investment gaps in North Kerala by replacing 9 distribution points and upgrading infrastructure; successfully integrated GSK distribution with HUL, transitioning seven GSK distributors.
● Added 7,800 new stores in 2023 (highest in the Branch), contributing to 74% of new stores added to the state.
● Improved N+1 Market Delivery efficiency: 57% S2D performance in 2023 (vs. 48% national average), 88% O2D, and 98% Service Mix adherence (highest in Branch).
● Achieved 10.4% assortment growth in 2023 (vs. 5.4% branch average).
● Delivered 6.8% growth (vs. 2.6% branch growth), driving significant growth in key categories: Body Wash (46%), HHC Liquids (16%), Fabric Conditioner (10%), and perfumed variants (>20%).
● Promoted eight team members during 5.5 years across MT and GT roles.
● Successfully launched 32 out of 36 SKUs in detergents and personal care

●Managed Kerala's Modern Trade business, overseeing the entire HUL portfolio with an annual turnover exceeding ₹500 crore.
● Led a team of 9 Modern Trade Account Specialists and managed 6 National Accounts across 420 NMT outlets.
● Achieved consistent growth above 19% over three years, supported by a strong
assortment growth of 27%.
● Expanded the distributor network from 5 to 9 by adding 4 new distributors over two years to address NMT indirect business gaps, driving 16%+ consistent growth in NMT accounts.
● Implemented N+1 delivery in Cochin and Calicut with fill rates exceeding 90%, preceding wider branch adoption.
● Enhanced Perfect Store Score tracking, consistently achieving over 64% PSX score.
● Improved On the Shelf Availability (OSA) from an average of 89% to above 92%.
● Led the "Ente Kerala" initiative, a 3-month activation targeting the laundry category in NMT stores, resulting in 34% growth in Premium Laundry.
● Organized and collaborated with the Leadership Team to implement the first-time JBMPs for cluster NMTs and regional chains, enabling targeted regional activations.
● Optimized Speed To Shelf (STS) for Modern Trade launches, maintaining scores above 92% over three years.

● Directed a team of 9 Project Sales Officers, managing key accounts including L&T, Casa Grand, and Appasamy.
● Achieved the highest sales of mechanized tools in Tamil Nadu in Q4 2017, totaling ₹1.2 crores.
● Acquired competitive contractors, generating approximately ₹2 crores in additional revenue for 2017-18.

● Led a team of 11 Sales Officers, one distributor, and 400 Direct Dealers across Chennai and the Andaman Islands, achieving a turnover of ₹192 Crores.
● Increased market share by ~3%, surpassing competitors, and maintained collection efficiency above 92%.
● Achieved essential goals for Adhesive and Smart Care products in FY 2016-2017, contributing 6% to the overall business.
● Transformed the distribution model in the Andaman Islands from distributor-led to direct dealer, establishing a long-term strategy.

● Oversaw territory operations for Tiruvanamalai, managing a ₹40 crore business
with 70 dealers.
● Expanded dealer network by 55%, onboarding 35 new dealers to penetrate rural markets.
● Managed Coimbatore operations with an annual turnover of ₹48 crore, achieving record 17% growth in the LMS market.
● Facilitated the establishment of 'AP HOMES,' the first top-tier Asian Paints retail outlet in India, located in Coimbatore.