Kanupriya Bhardwaj
Senior Manager, American Express
Gurgaon
Summary
Analytics leader with 11+ years of experience delivering data-driven growth and engagement across digital products, commercial cards, travel consumer businesses (American Express), and fraud management (Bharti Airtel). Specializing in digital product analytics, experimentation, Clickstream & Adobe Analytics, and dashboarding with Tableau & Advanced Excel. Strong combination of strategic thinking, structured problem-solving, building and leading high-performing analytics teams.
Overview
13
13
years of professional experience
Work History
Senior Manager
American Express
08.2022 - Current
- Led end-to-end MIS & funnel analysis for the Member Get Member (MGM) referral program across 15+ markets on app and web, identifying high-impact opportunities worth $7.6M iBBAV
- Partnered with product teams on tracking, analysis, BID sizing for new features like cross-sell & native share; contributed insights for MGM presentations to the AXP Board and the CEO
- Continuously improved MGM MIS - one of ED CoE’s most utilised solutions - by enhancing logic, expanding tracking, and resolving data issues
- Launched a unified MGM solutions MVP, saved 200+ hrs in runtime & manual work/ month
- Automated MIS reporting for Paid Search, Media, & PBM channels, saving 1.2 FTE effort/month
MANAGER
AMERICAN EXPRESS
10.2020 - 07.2022
- Strategized & implemented the foundational measurement framework for Business Checking Account (BCA), Amex's new commercial banking product
- Driving conversion and customer engagement through analysis like Initiated Application Funnel drop-offs, High Deposit Customer analysis, Unfunded accounts.
- Setup Adobe tracking for Web & Mobile app and defined core KPIs & metrics in partnership with Tech & Product POCs.
- Deployed Reporting & Business Dashboards, setup Launch reporting - CM Launch (Aug'21), General launch (Oct'21)- which are now leveraged by multiple partners - Risk, Finance, Marketing Analytics, Governance and Servicing.
SENIOR ANALYST
AMERICAN EXPRESS
06.2019 - 10.2020
- Implemented and analyzed the impact of a new CSAT survey for @ Work in partnership with Product and Tech which led to increase in survey volume by 90% and increase in CSAT by 4%.
- Created journey scorecards and Adobe Dashboards to analyze performance of newly added Membership Rewards journeys in @ Work.
- Managing analytics and reporting for apply for card feature in @ Work including creating performance scorecards, feature prioritization and insights to enhance customer experience.
- Analyzing the @ work homepage experiment to understand if new UX makes for a better customer experience.
LEAD BUSINESS ANALYST
AMERICAN EXPRESS
03.2017 - 06.2019
- Created strong partnership with RMs of destination servicing program and revamped it into a proactive model which increased the servicing request pipeline by 2.5x.
- First to quantify dollar impact of non-revenue generating Lifestyle services which engages 50% of overall FTEs.
- Analyzed the impact of platinum product refresh across 5 international markets against key performance metrices like revenue, net promoter score, billed business and engagement.
LEAD ANALYST
AMERICAN EXPRESS
07.2015 - 03.2017
- Developed the premium upgrade program for US clients with estimated $650mn charge volume using clustering and random forest techniques.
- Key projects include Membership Rewards multiplier for Small business in Europe, GCP client profiling, Aeroplan cobrand card declining CV analysis, Early engagement spend, CMC/CDEP card spend escape.
EXECUTIVE
BHARTI AIRTEL
07.2012 - 07.2013
- Analyzed patterns of fraudulent activities for customers in four African countries resulting in savings of $1mn+.
- Spearheaded 'POWWOW' program aimed at improving the fraud management efficiency of the new African OPCOs.
Education
MSc - Economics
Teri University
BA (Hons) - Business Economics
SGTB Khalsa College, Delhi University
12th - undefined
Public School
Skills
- Adobe analytics
- Tableau
- Advanced Excel
- SQL
- R
- SAS
- Regression based models
- Clustering
Timeline
Senior Manager
American Express
08.2022 - Current
MANAGER
AMERICAN EXPRESS
10.2020 - 07.2022
SENIOR ANALYST
AMERICAN EXPRESS
06.2019 - 10.2020
LEAD BUSINESS ANALYST
AMERICAN EXPRESS
03.2017 - 06.2019
LEAD ANALYST
AMERICAN EXPRESS
07.2015 - 03.2017
EXECUTIVE
BHARTI AIRTEL
07.2012 - 07.2013
BA (Hons) - Business Economics
SGTB Khalsa College, Delhi University
12th - undefined
Public School
MSc - Economics
Teri University
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