Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kanupriya Bhardwaj

Senior Manager, American Express
Gurgaon

Summary

Analytics leader with 11+ years of experience delivering data-driven growth and engagement across digital products, commercial cards, travel consumer businesses (American Express), and fraud management (Bharti Airtel). Specializing in digital product analytics, experimentation, Clickstream & Adobe Analytics, and dashboarding with Tableau & Advanced Excel. Strong combination of strategic thinking, structured problem-solving, building and leading high-performing analytics teams.

Overview

13
13
years of professional experience

Work History

Senior Manager

American Express
08.2022 - Current
  • Led end-to-end MIS & funnel analysis for the Member Get Member (MGM) referral program across 15+ markets on app and web, identifying high-impact opportunities worth $7.6M iBBAV
  • Partnered with product teams on tracking, analysis, BID sizing for new features like cross-sell & native share; contributed insights for MGM presentations to the AXP Board and the CEO
  • Continuously improved MGM MIS - one of ED CoE’s most utilised solutions - by enhancing logic, expanding tracking, and resolving data issues
  • Launched a unified MGM solutions MVP, saved 200+ hrs in runtime & manual work/ month
  • Automated MIS reporting for Paid Search, Media, & PBM channels, saving 1.2 FTE effort/month

MANAGER

AMERICAN EXPRESS
10.2020 - 07.2022
  • Strategized & implemented the foundational measurement framework for Business Checking Account (BCA), Amex's new commercial banking product
  • Driving conversion and customer engagement through analysis like Initiated Application Funnel drop-offs, High Deposit Customer analysis, Unfunded accounts.
  • Setup Adobe tracking for Web & Mobile app and defined core KPIs & metrics in partnership with Tech & Product POCs.
  • Deployed Reporting & Business Dashboards, setup Launch reporting - CM Launch (Aug'21), General launch (Oct'21)- which are now leveraged by multiple partners - Risk, Finance, Marketing Analytics, Governance and Servicing.

SENIOR ANALYST

AMERICAN EXPRESS
06.2019 - 10.2020
  • Implemented and analyzed the impact of a new CSAT survey for @ Work in partnership with Product and Tech which led to increase in survey volume by 90% and increase in CSAT by 4%.
  • Created journey scorecards and Adobe Dashboards to analyze performance of newly added Membership Rewards journeys in @ Work.
  • Managing analytics and reporting for apply for card feature in @ Work including creating performance scorecards, feature prioritization and insights to enhance customer experience.
  • Analyzing the @ work homepage experiment to understand if new UX makes for a better customer experience.

LEAD BUSINESS ANALYST

AMERICAN EXPRESS
03.2017 - 06.2019
  • Created strong partnership with RMs of destination servicing program and revamped it into a proactive model which increased the servicing request pipeline by 2.5x.
  • First to quantify dollar impact of non-revenue generating Lifestyle services which engages 50% of overall FTEs.
  • Analyzed the impact of platinum product refresh across 5 international markets against key performance metrices like revenue, net promoter score, billed business and engagement.

LEAD ANALYST

AMERICAN EXPRESS
07.2015 - 03.2017
  • Developed the premium upgrade program for US clients with estimated $650mn charge volume using clustering and random forest techniques.
  • Key projects include Membership Rewards multiplier for Small business in Europe, GCP client profiling, Aeroplan cobrand card declining CV analysis, Early engagement spend, CMC/CDEP card spend escape.

EXECUTIVE

BHARTI AIRTEL
07.2012 - 07.2013
  • Analyzed patterns of fraudulent activities for customers in four African countries resulting in savings of $1mn+.
  • Spearheaded 'POWWOW' program aimed at improving the fraud management efficiency of the new African OPCOs.

Education

MSc - Economics

Teri University

BA (Hons) - Business Economics

SGTB Khalsa College, Delhi University

12th - undefined

Public School

Skills

  • Adobe analytics

  • Tableau

  • Advanced Excel

  • SQL

  • R

  • SAS

  • Regression based models

  • Clustering

Timeline

Senior Manager

American Express
08.2022 - Current

MANAGER

AMERICAN EXPRESS
10.2020 - 07.2022

SENIOR ANALYST

AMERICAN EXPRESS
06.2019 - 10.2020

LEAD BUSINESS ANALYST

AMERICAN EXPRESS
03.2017 - 06.2019

LEAD ANALYST

AMERICAN EXPRESS
07.2015 - 03.2017

EXECUTIVE

BHARTI AIRTEL
07.2012 - 07.2013

BA (Hons) - Business Economics

SGTB Khalsa College, Delhi University

12th - undefined

Public School

MSc - Economics

Teri University

Similar Profiles

CREATE PROFILE
Kanupriya BhardwajSenior Manager, American Express