Kanwar Chadha

1. Market Expansion and Revenue Growth: As the founding member of Mstack, a B2B chemical sourcing start-up spearheaded the market entry and revenue generation in six countries – Thailand, Singapore, Vietnam, Indonesia, Philippines, and China. Achieved remarkable results, scaling from zero to nearly $2 million USD in monthly revenue within just 8 months, all while maintaining healthy profit margins. Notably, 70% of this revenue was from recurring sales, demonstrating sustained growth.

2. End-to-End Sales Management: Orchestrated the entire sales process, starting from supplier selection leveraging my extensive network, and ensuring seamless customer satisfaction. This included every aspect of the sales cycle, from prospecting to fulfillment, effectively streamlining operations and maximizing efficiency.

3. Mentoring and Team Expansion: Played a pivotal role in the growth of Mstack's sales team across various territories in the Asia-Pacific region. Mentored incoming sales colleagues to align them with the company's mission and standards, contributing to their professional development and the overall expansion of the team.

4. Strategic Partnerships: Collaborated closely with senior executives and industry professionals in the chemical sector. Leveraged these relationships to identify and establish new revenue streams through strategic channel partnerships and Original Equipment Manufacturers (OEMs), further enhancing the company's market presence and revenue potential.

1. Developing and Managing Customer Relationships: Led efforts to establish and maintain strong trust-based relationships with a diverse range of customers across North India, specializing in Engineering Plastics and Polyurethane products. These relationships were instrumental in driving sales growth and achieving profitability.

2. Key Account Management: Held the position of the All-India Key Account Manager for four strategic accounts within the Automotive segment, which collectively contributed approximately 5% of BASF's revenue in this sector. This role involved seamless coordination between regional and national sales teams to effectively manage and expand these critical accounts.

3. Financial Oversight: Undertook complete financial responsibility for a significant sales revenue of USD 5 million annually. Managed a customer portfolio consisting of over 50 clients, spanning multiple states in North India. This required meticulous financial planning, forecasting, and resource allocation to optimize revenue and profitability.

4. Business Recovery and Growth: Successfully rejuvenated lost business accounts by aligning them with the company's growth and pricing strategies. Additionally, introduced innovative value-driven projects focused on cost optimization and workflow automation, resulting in increased customer satisfaction and improved bottom-line performance.

5. Distributor Development and Expansion: Pioneered the establishment of a Polyurethane distributor in North India from its inception in 2019. Achieved remarkable results, with annual sales exceeding 2000 tons and an outstanding CAGR of >150% from 2019 to 2022 (estimated). This distributor also attained the distinction of being the first in India to serve as a channel partner for all saleable commodities within BASF Performance Materials, further expanding the company's market reach and impact.

1. Compiled Market Intelligence and Key Account Mapping: Compiled comprehensive market intelligence, which included mapping key Japanese accounts for business development. Conducted competitive analysis to identify trends.

2. Digitization of Order Processing: Spearheaded a project to digitize order processing for all customers in North India. This initiative significantly increased our digital footprint and streamlined workflow automation.

3. Day-to-Day Business Management, Including:

· Collaborating with the sales team to develop and implement sales strategies.

· Assisting in the creation of sales presentations and proposals.

· Monitoring and analyzing sales data to identify opportunities for growth.

· Providing support in customer relationship management and addressing inquiries.

· Ensuring adherence to sales targets and KPIs.

· Coordinating with cross-functional teams to resolve customer issues efficiently.

• To gain in-depth knowledge of BASF's India operations and develop technical expertise, I conducted data-driven research using a Design-of-Experiment (DoE) approach to optimize Polyurethane formulations for cost and quality benefits.
• Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
• Assisted established management staff with operational oversight, business development, and process improvement strategies.