Kapil Aggarwal

Leadership and Team Management.

• Managed a team of 550+ across regions, including Cluster Managers, Team Leaders, Promoters, AOM, and VM, ensuring effective marketing and sales execution.
• Set clear sales and marketing goals, implemented performance tracking systems, and led training initiatives to drive continuous improvement.
• Optimized team output and fostered growth through targeted development programs, aligning with overall business objectives.

Trade Marketing and Retail Strategy

• Developed and executed trade marketing strategies to enhance in-store visibility and drive sales across key retail channels.
• Led BTL campaigns (co-op advertising, trade shows, in-store displays) to achieve targeted sales and maximize product visibility.
• Managed advertising budgets with retail partners to optimize ROI and point-of-sale visibility.
• Implemented data-driven ATL campaigns to strengthen brand positioning, and ensure market consistency.
• Financial Management and ROI Optimization.
• Optimized regional marketing budgets for cost efficiency, and maximized ROI through strategic analysis.
• Monitored campaign performance to ensure alignment with financial objectives, and measurable returns.

Performance Monitoring and Analytics.

• Leveraged analytics and sales data to drive growth and inform strategic decision-making.
• Tracked KPIs to assess marketing impact and ensure alignment with business objectives.

Stakeholder Management.

• Built strong relationships with retailers and distributors to ensure the successful execution of marketing initiatives.
• Collaborated with cross-functional teams to deliver a seamless customer experience, and aligned market strategies.

• Managed offline business operations across phones, TVs, ecosystems, and laptops within distribution and retail channels.
• Led a team of 30 professionals to drive operational efficiency and meet sales targets.
• Oversaw an annual business volume of approximately ₹20 crore, ensuring consistent performance and growth.
• Collaborated with marketing vendors to enhance brand visibility at retail locations.
• Utilized various ACP , ISB , flanges, Hard POSM to increase product awareness.
• Ensured effective placement and execution of marketing materials for maximum consumer engagement.

• Managed Jio Centre operations with 80 professionals and a business volume of ₹40 Cr.
• Drove customer acquisition, network expansion, and retail channel development.
• Coordinated with the Marketing, Finance, HR, Logistics, Network, and Service teams for the service roll-out.
• Successfully launched the 5G Jio Network in Gurugram, driving end-to-end go-to-market strategy, including promotional campaigns, retail visibility, and consumer awareness initiatives .

• Managed sales and distribution across phones, TVs, ecosystems, and laptops within distribution and retail channels in UP West.
• Led a team of four DBRs and thirty sales professionals, driving performance to achieve an annual business volume of ₹50 crore.
• Focused on optimizing sales strategies, team coordination, and market penetration across multiple product categories.

• Led the 3G service launch, managing distribution operations across Panipat, Sonipat, and surrounding towns, driving an annual business of ₹8 crore.
• Directed a team of 30 personnel, developing strategies to expand market presence, and enhance service availability.
• Fostered strong stakeholder relationships with local retailers and partners to ensure effective distribution.

• Led retail exclusive and direct sales teams to drive business growth for prepaid and postpaid services in Saharanpur and surrounding upcountry towns.
• Managed and motivated sales teams to exceed targets, ensuring alignment with business objectives, and market expansion.