Kapil Batra
Mumbai
Summary
A seasoned leader with over 16 years of experience driving business growth, managing large teams, and optimizing distribution networks. Proven ability to design and implement strategic initiatives that boost revenue and strengthen market positioning across key sectors, including distribution and institutional sales.
Overview
18
18
years of professional experience
Work History
State Head
United Breweries Ltd. (A HEINEKEN Company)
1 2023 - Current
- Spearheaded the management of large sales and operations teams, ensuring optimal performance and revenue growth.
- Optimized statewide distribution networks by refining the input matrix of true distribution, maximizing product availability, and achieving sustainable, positive outcomes that contributed to category growth.
- Led strategic planning for sales and distribution, ensuring alignment with organizational goals and maximizing market penetration.
- Managed relationships with key stakeholders, including distributors and government authorities, ensuring compliance with licensing and excise regulations.
- Launched new brands across the state, coordinating brand visibility and promotional activities to enhance market share.
- Developed and managed the state budget, ensuring resources were allocated efficiently to meet financial targets.
- Key Achievements: Successfully led the launch of new brands in Mumbai and DDSG, driving significant market penetration..
Enhanced distribution efficiency, resulting in improved customer satisfaction and sales growth.
Develop and manage the state budget, ensuring efficient allocation of resources and adherence to financial targets. - Ensure compliance with all relevant regulations and quality standards, maintaining high levels of product quality and safety.
- Plan and execute marketing and promotional activities to enhance brand visibility and drive sales growth.
Area Sales & Customer Manager
Hindustan Unilever Limited
05.2019 - 01.2023
- Led and managed a multi-category business in the OOH space, Home care and F&B, overseeing a large sales team responsible for driving revenue growth and expanding market share.
- Directed distribution network optimization across the East region, ensuring efficient product delivery and sales performance.
- Transitioned successfully from North to East India during the COVID-19 pandemic, managing operations and delivering positive results under challenging conditions.
- Implemented strategies to improve market penetration, including launching the Unilever Professional product portfolio, which led to recurring business growth.
- Developed and executed sales and marketing strategies aligned with corporate goals, focusing on team training, performance management, and career growth initiatives for employees.
- Key Achievements: Achieved significant sales growth by expanding distribution networks and launching new product lines in the East region.
Led the transition during COVID-19, ensuring business continuity and meeting revenue targets despite challenges.
Sr. Manager-Enterprise Sales
Knowlarity Communications Pvt. Ltd
07.2018 - 05.2019
- Led strategy development to grow company revenues in large enterprise accounts, building strong relationships at the CEO and CXO levels.
- Successfully identified and developed new sales opportunities, ensuring business continuity through upselling and cross-selling.
- Collaborated with cross-functional teams to deliver solutions tailored to large enterprise needs.
Customer Account Manager – Channel Sales
Tata Teleservices Limited
10.2015 - 09.2017
- Managed and supported channel partners and their teams, focusing on generating new business in SME and large accounts.
- Led product awareness campaigns and built strong relationships with top management to enhance long-term revenue growth.
Key Account Manager
Idea Cellular Limited
11.2011 - 09.2015
- Managed key corporate accounts, developing long-term strategies to achieve revenue growth.
- Led high-performance teams and collaborated with different stakeholders to drive business under various segments.
- Collaborated with enterprise clients to optimize their telecom infrastructure, ensuring seamless integration of postpaid services while enhancing customer satisfaction and driving recurring revenue.
Associate Manager – Enterprise Sales
Reliance Communications Ltd
04.2008 - 11.2011
- Managed high-value corporate accounts such as Coke, Max New York Life, Becton & Dickinson, Li & Fung, Reckitt Benckiser, School of Planning and Architecture, SPML, Orix Auto, etc., focusing on business expansion and customer satisfaction.
- Received certificate of appreciation from the Zonal Head for highest contribution in the quarter.
Sales Executive – Retail Sales
EBD Book Cafe Pvt. Ltd
06.2006 - 04.2008
- Successfully launched 5 company stores in Delhi.
- Strategic partnership with CCD to launch combined stores in high street markets.
- Generated revenue through large institutional libraries.
Education
B.Com - Pass
Delhi University, Deshbandhu Collage
Skills
- Leadership & Team Management
- Distribution Network Optimization
- Strategic Planning & Execution
- Channel & Key Account Management
- Business Development Strategies
- Market Penetration & Expansion
- Customer Relationship Management
- Performance Management & Training
Languages
English
Hindi
Awards & Recognitions
Awarded selling Star award 4 times, Honored with Chairman Award, Game Changer Award for High Business Growth, Certified Life Saver (Basic Life Support) in Dec 2015 and more.
Timeline
Area Sales & Customer Manager
Hindustan Unilever Limited
05.2019 - 01.2023
Sr. Manager-Enterprise Sales
Knowlarity Communications Pvt. Ltd
07.2018 - 05.2019
Customer Account Manager – Channel Sales
Tata Teleservices Limited
10.2015 - 09.2017
Key Account Manager
Idea Cellular Limited
11.2011 - 09.2015
Associate Manager – Enterprise Sales
Reliance Communications Ltd
04.2008 - 11.2011
Sales Executive – Retail Sales
EBD Book Cafe Pvt. Ltd
06.2006 - 04.2008
State Head
United Breweries Ltd. (A HEINEKEN Company)
1 2023 - Current
B.Com - Pass
Delhi University, Deshbandhu Collage
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