Summary
Overview
Work History
Education
Skills
Websites
Certification
Attended Workshop:
Languages
Timeline
Generic
Kapil Garg

Kapil Garg

Chandigarh

Summary

Senior Media Buyer | Digital Marketing Strategist
Dedicated and results-driven Senior Media Buyer with 5+ years of experience in the insurance and PPC verticals. Expert in Facebook, TikTok, and Google advertising, adept at strategizing, launching, and optimizing high-performing campaigns that enhance brand visibility, lead generation, pay-per-call, and revenue growth. Skilled in advanced data analysis and decision-making, with a proven record of managing $5M+ in ad spend and generating $8M+ in revenue across diverse GEOs, including the USA, Canada, and the UK. Recognized for a collaborative, solutions-oriented approach and creative problem-solving.
Earlier career includes six years in banking, overseeing full-service branch operations and delivering exceptional results in administration and daily management.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Media Buyer

Collegedunia
Delhi
08.2025 - Current
  • Developed comprehensive media buying strategies for diverse client campaigns.
  • Managed relationships with media vendors to negotiate optimal rates and placements.
  • Trained junior media buyers on best practices and industry tools.
  • Developed, managed and tracked budgets for media buys across multiple channels.
  • Evaluated post-campaign metrics against initial objectives and identified areas for improvement.

Manager, Sales and Customer Support

FreeLancer
Punjab
11.2024 - 07.2025
  • Partnered with multiple digital marketing agencies to set up and scale their media buying teams, creating hiring plans, and onboarding processes.
  • Led and mentored junior staff, providing hands-on training in campaign strategy, optimization, and reporting.
  • Oversaw day-to-day campaign management across Meta, Google, and programmatic platforms, helping agencies generate measurable revenue growth, and improved ROI.
  • Built SOPs and best practices to improve efficiency and knowledge transfer across teams.
  • Managed relationships with external advertising partners such as networks, publishers and other vendors.

Senior Campaign Specialist

ClicksCo - Havas Media
04.2024 - 10.2024
  • Search arbitrage: Meta, TikTok ads on various feeds.
  • Developed targeted marketing campaigns across multiple digital platforms.
  • Ensured compliance with industry regulations in all marketing efforts.
  • Identified potential new markets for the company's products and services.
  • Created and scaled search arbitrage campaigns on Meta and TikTok Ads, achieving a 20% revenue growth.
  • Optimized ad placements and bidding strategies, reducing CPA by 15%, while ensuring consistent traffic growth.
  • Leveraged data analysis to identify high-potential verticals, enhancing ad engagement by 25%.

Senior Media Buyer

IdeaClan Pvt. Ltd
Chandigarh
07.2021 - 03.2024
  • Lead Generation ( CPL & PPC ) / Search Arb - Meta, TikTok Ads and Google Ads
  • Campaign Management : End-to-end planning, execution, and optimization of multi-platform media campaigns.
  • Wide Exposure: Led full-cycle media buying campaigns across multiple GEOs, successfully entering and scaling markets in USA, Canada, and UK.
  • Budget Management - Paid social media strategist with an experience of managing budgets of +5MM dollars on Facebook/Instagram/TikTok
  • Platform Expertise: Enhanced media efficiency, boost revenue, and maintain strong ROAS through creative strategies.
  • Research Tools: - Tech-savvy marketer for analyzing market data.
  • Collaboration - Strategy and leadership, Collaborated with cross-functional teams to brainstorm creative concepts.
  • Creative Approach - Media and Creative strategy building.
  • Reporting: Analyzed weekly data, identified key trends, and refined targeting strategies, reducing CPA by 20%.

Digital Marketing Executive

Technyk Ltd
New Delhi
05.2020 - 06.2021
  • Provides day-to-day implementation, optimization, and upload of client campaigns through direct input.
  • Performance reporting and interpretation to provide actionable insights and analysis to meet campaign objectives.
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.

Branch Manager

HDFC Bank ltd
Punjab
04.2014 - 04.2020
  • Contributed to product strategy by defining priorities and rationale for focus areas.
  • Coordinated marketing efforts to promote new banking products and services.
  • Designed sales and service strategies to improve revenue and retention.
  • Analyzed financial capability and repayment capacity of borrowers, addressing legal and technical issues.
  • Increased market share in catchment area through strategic sales direction and planning.
  • Enhanced sales productivity by monitoring performance and implementing cross-selling strategies.
  • Facilitated team building and training to improve employee satisfaction and retention rates.
  • Managed key branch relationships, identifying and establishing business connections with retail customers.
  • Drove growth in net interest income, operational expenses, and asset-based credit business.

Education

MBA - Marketing & Finance

ICFAI University
Bangalore
03.2014

Bachelor in Computer Science -

Punjab Technical University
Punjab
05.2011

Skills

  • Market research and competitive analysis
  • Quality assurance
  • Creative strategy building
  • Data analysis and reporting
  • Media buying strategy
  • Regulatory compliance
  • Business development
  • Sales driven
  • Communication and collaboration
  • Negotiations

Websites

Certification

  • Google Ads Video Certification, 03/01/24 - present
  • Google Ads Search Certification, 03/01/24 - present
  • NISM Series VA Mutual Fund Distributors certification exam
  • IRDA-certified

Attended Workshop:

Financial Modeling Organization India industry professionals conducted an extensive comp model, with the valuation of a company being derived using the COMP model on the basis of various market multiples

Languages

English
First Language

Timeline

Senior Media Buyer

Collegedunia
08.2025 - Current

Manager, Sales and Customer Support

FreeLancer
11.2024 - 07.2025

Senior Campaign Specialist

ClicksCo - Havas Media
04.2024 - 10.2024

Senior Media Buyer

IdeaClan Pvt. Ltd
07.2021 - 03.2024

Digital Marketing Executive

Technyk Ltd
05.2020 - 06.2021

Branch Manager

HDFC Bank ltd
04.2014 - 04.2020

MBA - Marketing & Finance

ICFAI University

Bachelor in Computer Science -

Punjab Technical University

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Kapil Garg