Summary
Overview
Work History
Education
Skills
TRAININGS
Websites, Portfolios and Profiles
Certification
Accomplishments
Timeline
Generic

Kapil Kashyap

Ahmedabad

Summary

Techno-commercial sales professional with 10+ years of experience in cement and construction materials across demand generation, influencer-driven market development, and frontline channel sales. Drives territory performance through integrated channel and influencer ecosystems, site-level conversion strategies, and structured market coverage. Builds dealer engagement using demand visibility creation and technical trust building. Techno-commercial Sales Professional with background in cement and construction materials. Drives territory sales through integrated channel engagement and influencer networks, achieving significant month-on-month volume growth. Utilises Civil Engineering expertise to enhance market intelligence and execute conversion-focused strategies.

Overview

1
1
Certification
15
15
years of professional experience

Work History

Area Sales Officer – Frontline Territory Sales

DALMIA CEMENT (BHARAT) LTD
Varanasi
06.2025 - 03.2026
  • Handling assigned sales territory with ownership of primary and secondary sales movement through channel engagement and demand generation activities.
  • Managing monthly sales volume of approx. 800 MT through 35 active channel partners.
  • Managing and engaging approx. 2800 influencer network including masons, contractors, engineers, and small builders.
  • Achieved 13% Month-on-Month volume growth for last 3 consecutive months.
  • Driving site conversion through technical interaction, product positioning, and competitor displacement strategies.
  • Supporting dealer network through scheme communication, demand visibility inputs, and technical sales support.
  • Tracking competitor pricing, usage trends, and market movement to support territory sales strategy.

Technical Sales Lead – Demand Generation & Team Management

DALMIA CEMENT (BHARAT) LTD
Varanasi
05.2024 - 06.2025
  • Led technical demand generation operations across 4 districts through management of 8 field technical sales resources.
  • Managed and activated approx. 12,100 influencer network across mason, contractor, engineer, and site supervisor segments.
  • Generated tertiary demand of approx. 1600–1800 MT/month contributing to total district sales of approx. 8500 MT/month.
  • Planned and drove execution of approx. 45–50 influencer engagement programs through field team.
  • Guided team on site conversion strategy, technical selling approach, and competitor product displacement execution.
  • Supported sales teams by improving brand acceptance and conversion ratio through technical confidence building at site level.
  • Acted as technical escalation point for product application queries, site complaints, and technical trials.
  • Assisted in achieving sales targets through proactive customer engagement and product demonstration.

Assistant Manager – Technical Sales / Demand Generation

HEIDELBERG CEMENT INDIA LTD
01.2020 - 04.2024
  • Supported territory sales teams through influencer-driven demand creation and site-level technical engagement.
  • Conducted market visits to identify construction demand, competitor activity, and conversion opportunities.
  • Delivered technical product awareness sessions improving acceptance in Individual House Construction segment.
  • Supported dealer network through technical query resolution and site complaint handling.
  • Provided structured market intelligence inputs to sales leadership.

Technical / Field Engineer

ULTRATECH CEMENT LTD
04.2014 - 12.2019
  • Supported project and site teams through technical product application guidance and site-level technical support.
  • Assisted in product trials, complaint resolution, and application monitoring to ensure customer satisfaction.
  • Coordinated with sales and technical teams for project approvals and product usage expansion.
  • Developed strong understanding of cement application behavior, site practices, and customer expectations.

Assistant Engineer

IVRCL LTD
05.2012 - 03.2014

Handled construction structures, C C lining, earthwork excavation, and machinery work.

Executed project tasks, tracked progress, and set levels and layouts to design.

Maintained daily progress reports and labour reports, calculating daily output quantities.

Lecturer in Civil Engineering

BHUBANESHWAR INSTITUTE OF INDUSTRIAL TRAINING
08.2011 - 04.2012
  • · Worked in BIIT degree engineering college as Lecturer in the Department of Civil Engineering
  • Assessed and graded coursework and examinations, providing constructive feedback to support student progress.
  • Verified attendance of students to determine absences and punctuality.
  • Created presentations and visuals to enhance learning experience and elevate comprehension.
  • Evaluated new teaching technologies, adopting tools that enhance interactive learning and student engagement in engineering concepts.

Education

Bachelor of Engineering - Civil Engineering

Biju Patnaik University of Technology
Raurkela, IN-OD
2011

Skills

  • Sales territory management
  • Channel development and engagement
  • Secondary activation strategies
  • Dealer relationship management
  • Counter movement tactics
  • Market share defense
  • Influencer network cultivation
  • Site conversion strategies
  • Technical sales assistance
  • Competitor acquisition strategies
  • Demand visibility enhancement
  • Competitor analysis and tracking
  • Pricing insights and market feedback
  • Demand analysis mapping
  • Customer behavior insights
  • Leadership in field teams
  • Collaborative market initiatives
  • Training and skills development
  • Cross-departmental coordination
  • Customer relationship management
  • Technical sales
  • Market analysis
  • Demand generation
  • Product demonstration
  • Brand positioning
  • Influencer engagement
  • Team leadership
  • Competitive analysis
  • Customer engagement
  • Technical training
  • Teamwork
  • Microsoft Office proficiency
  • Leadership excellence
  • Community engagement
  • Personnel motivation

TRAININGS

· Anti Corruption and Anti Sexual Harassment Act.

· Competition Law.

· Concrete Mix Trial & Aggregate Testing.

· Concrete Mix Design as per IS 10262.

· Customer Complaint Handling.

· Basic Knowledge on Building Material.

· Cement Manufacturing Process.

Websites, Portfolios and Profiles

  • https://www.linkedin.com/in/kapil-kashyap-21573386
  • linkedin

Certification

AMCAT Certified Sales Professional, India – Sept’14 (Online Certification Number 246934-174)

AMCAT Certified Engineering Trainee – Sept’14 (Online Certification Number 246934-174)

Accomplishments

· ‘Team Member of the Month’ Award in the month of June’21 in HCIL

· ‘Team Member of the Year Award for Year 2020 in HCIL.

· ‘Team Member of the Month’ Award for June’20 in HCIL.

· ‘Team Member of the Month’ Award for February’20 in HCIL.

· “Passion to Win – Team Award” for Team Achievement for June 2019 in Birla White.

· “Passion to Win – Team Award” for Team Achievement for April 2019 in Birla White.

Timeline

Area Sales Officer – Frontline Territory Sales

DALMIA CEMENT (BHARAT) LTD
06.2025 - 03.2026

Technical Sales Lead – Demand Generation & Team Management

DALMIA CEMENT (BHARAT) LTD
05.2024 - 06.2025

Assistant Manager – Technical Sales / Demand Generation

HEIDELBERG CEMENT INDIA LTD
01.2020 - 04.2024

Technical / Field Engineer

ULTRATECH CEMENT LTD
04.2014 - 12.2019

Assistant Engineer

IVRCL LTD
05.2012 - 03.2014

Lecturer in Civil Engineering

BHUBANESHWAR INSTITUTE OF INDUSTRIAL TRAINING
08.2011 - 04.2012

Bachelor of Engineering - Civil Engineering

Biju Patnaik University of Technology
Kapil Kashyap