Karan Bakshi
New Delhi
Summary
Dynamic Area Sales Manager with a proven track record at Maruti Suzuki India Limited, excelling in brand positioning and nurturing client relationships. Spearheaded the launch of Maruti Suzuki Smart Finance, achieving a 43% regional online portal penetration. Recognized for outstanding achievements with the 'Business Chanakya' award and consecutive 'Star Performer' accolades. Expert in marketing strategy and team leadership.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Area Sales Manager, NEXA Channel
Maruti Suzuki India Limited
Delhi
07.2022 - Current
- Managed annual volume of 9,600 vehicles across key locations.
- Developed regional demand generation through strategic use of print, BTL, digital marketing, and OOH advertising.
- Coordinated monthly performance reviews for a sales team exceeding 200 members, ensuring continuous improvement.
- Developed incentive structures to motivate dealer workforce and enhance regional retail performance.
- Formulated strategic business plans with stakeholder input to enhance company development.
- Optimized distribution strategy of more than 400 SKUs to boost model-wise growth.
- Managed P&L to boost profitability and cut down interest expenses for channel partners.
- Managed branding initiatives for Maruti Suzuki models, including Ertiga, Grand Vitara, Jimny, and Baleno in the Delhi/NCR region.
Area Sales Manager, ARENA Channel
Maruti Suzuki India Limited
NCR
05.2017 - 06.2022
- Monitored sales team performance and provided effective training to help each reach targets.
- Performed analysis of competition benchmarking and market trends to guide strategy.
- Led launch operations for the Maruti Suzuki Smart Finance platform across 40 NCR Arena locations.
- Facilitated knowledge-sharing sessions to develop dealer team capabilities.
- Recognized with the 'Business Chanakya' award for exemplary performance among TSMs in Central Zone.
- Received Star Performer recognition for achieving exceptional results in FY 20-21 and FY 22-23.
Sales and Marketing Intern
Puma India
Bengaluru
04.2016 - 06.2016
- Conducted comprehensive Go To Market and Profitability studies for Puma men's innerwear launch in South India.
- Conducted comprehensive industry analysis via mystery shopping of 15 competitors.
- Developed comprehensive distribution strategy to boost Puma's market share across key channels.
Business Development Live Project
XRT Fitness Private Limited
Bengaluru
12.2015 - 01.2016
- Compiled extensive database of approximately 200 fitness and sports facilities.
- Led onboarding of 52 channel partners using detailed demos for XRT Fitness platform.
Education
MBA - Marketing
SIBM Bengaluru
Bangalore03-2017
B.Com (H) - Commerce
College of Vocational Studies
University Of Delhi03-2014
Senior School Certificate Examination -
Vivekanand School
New Delhi03-2011
Skills
- Brand Strategy Development
- Agency management
- Website management
- Integrated Marketing Planning
- Budget Management
- Sales training
- New product launch
- Profitability Analysis
- Print & BTL Marketing Expertise
- Inventory Management
- Market Research and Analysis
- Territory Management
- Major Account Management
- Advertising Management
- Social Media Planning
- Product management
- CRM management
- Event coordination
- B2B Sales Expertise
Certification
- Google Ad Words (Udemy)
- Digital Sales (Udemy)
- Inbound (Hubspot)
- Inbound Marketing (Hubspot)
Timeline
Area Sales Manager, NEXA Channel
Maruti Suzuki India Limited
07.2022 - Current
Area Sales Manager, ARENA Channel
Maruti Suzuki India Limited
05.2017 - 06.2022
Sales and Marketing Intern
Puma India
04.2016 - 06.2016
Business Development Live Project
XRT Fitness Private Limited
12.2015 - 01.2016
- Google Ad Words (Udemy)
- Digital Sales (Udemy)
- Inbound (Hubspot)
- Inbound Marketing (Hubspot)
MBA - Marketing
SIBM Bengaluru
B.Com (H) - Commerce
College of Vocational Studies
Senior School Certificate Examination -
Vivekanand School
Similar Profiles
Lester Francis MonteiroLester Francis Monteiro
Territory Sales Manager at Maruti Suzuki India LimitedTerritory Sales Manager at Maruti Suzuki India Limited
Shaleen BahadurShaleen Bahadur
Manager - Research and Development at Maruti Suzuki India LimitedManager - Research and Development at Maruti Suzuki India Limited
Aman NagAman Nag
Manager at Maruti Suzuki India LimitedManager at Maruti Suzuki India Limited