Karan Bhargava
Marketing Manager (Google Pay)
Gurgaon
Summary
A passionate, data oriented marketer/entrepreneur who believes in hard-work, creativity, excellence & speed. With 11 years of multifaceted experience in agency side and brand side. Working at Google Pay for more than 3 years and leading the growth and partnership marketing efforts for credit products. I love traveling, wildlife photography and reading. A certified scuba diver and surfer.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
Google Pay (Consultant)
Gurgaon
02.2019 - Current
- Leading growth & partnership marketing for credit products of Google Pay. Axis Bank Credit Card & Loans. Managing over 50 campaigns in a quarter
- Drive comms calendars, campaign planning/executions, consumer offers, In-app visibility enhancement for audience size ranging in millions (>10 Mn)
- Performed A/B testing | Creative development | Agency management | Experimentation | Funnel improvement
- Own all aspects of campaign optimization, troubleshooting, Testing and reporting, with a sustained focus on efficiency and scalability.
- Work very closely with XFN & cross functional stakeholders including but not limited to Product, Eng, BD, UI/UX, Analytics, Legal & Deals
- Past projects in GPAY - Large merchant partnership marketing with firms like HPCL, Reliance, Axis Bank, IDFC. Products like Fastag, Spots, QR code deployment, food qr scan
Global Marketing Manager
VisionSpring NewYork
Gurugram
06.2017 - 05.2018
- Responsible for finalizing new consumer facing brand guideline, collateral development, implementation, and evaluation in countries like India, Bangladesh, Uganda, Nigeria.
- Launched new consumer‑facing brand called "WonderGlasses" for underprivileged consumers, which was an attempt at updating company's image from a serious NGO type eyewear provider to a friendly, inviting, non‑medical Impact creator. Managed entire GTM strategy and execution for more than 4 channels.
Founder
Coconut Anna
Gurugram
03.2016 - 04.2017
- Founded CoconutAnna.com, an online platform to get fresh coconut water home delivered. Established Subscriptions, Carts and Corp/b2b models.
- Scaled and optimized operations to serve 400+ households with monthly subscriptions. At its peak had a team size of 12-13 people.
- Performed Brand development, Business development, Supply chain management, Marketing, Operations and Finance.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations
- Facilitated over 50L INR in annual business for 1+ year
Senior Executive
Cheil, Samsung Group
Gurgaon
06.2011 - 05.2016
- Worked at Cheil for 5 years, Cheil is the global in house ad agency for Samsung and a group company.
- Led retail execution for Samsung's IT Brandshops. Built 10+ shops monthly
- Managed one of India's largest ever retail roll outs. 10k+ SIS, 100 exclusive brandshops deployed in 2-3 years
- Worked in data intelligence & MIS team | Part of performance measurement project which was led by Korea HQ directly
Education
APSCM - Supply Chain
IIM C
Kolkata 01.2015 - 01.2016
BBA - Management, Marketing, IT
Symbiosis University
Pune 04.2008 - 04.2011
Skills
Excel
Accomplishments
- Topped n English, 10th boards
- Winner NDTV save the tiger photography contest 2012
- Outstanding rating at Cheil for 2 years | 300% bonus
Timeline
Marketing Manager
Google Pay (Consultant)
02.2019 - Current
Global Marketing Manager
VisionSpring NewYork
06.2017 - 05.2018
Founder
Coconut Anna
03.2016 - 04.2017
APSCM - Supply Chain
IIM C
01.2015 - 01.2016
Senior Executive
Cheil, Samsung Group
06.2011 - 05.2016
BBA - Management, Marketing, IT
Symbiosis University
04.2008 - 04.2011