Karan Chopra

• Collage | Unitech Developers: complete advertising and all communications were outsourced to Fyrebird Arts
• Represented personal consultancy services with projects undertaken to create or renew custom design and communication language for new and existing platforms and products
• Re-designed to better represent the brand and manage costs of Collage Unitech’s collaterals, communication & all digital touch points for projects covering over 11Mn Sq under construction at the time.
• Created a detailed VIVAWORLD concept for the VIVA Collage Mall Jalandhar, working with SMAASH entertainment to bring a new themed entertainment zone to the mall
• ESP 360: Overhauled & delivered ESP360’s (an event company) entire identity positioning to project as a progressive and international company
• Created the identity, concept, sketch boards, 3D walkthrough and advertising for Autowalk360 an event platform concept for ESP360
• Surya B3i – Designed and built an award-winning Goa studio apartment project

• CGIPL India is a real estate developer in a joint venture with Unitech in India. Headed marketing communications and acted as press editor for PR. Built & updated brand identity, UI/UX for all web assets for better conversion and brand alignment, Designed and produced 3D walkthrough, collaterals digital and print for all 7 on-going projects as well as the company
• Conceived / Executed, TTL and BTL, marketing campaigns with design support to both offline and online modes. Major innovations in cost / design management with modular brochure design, lead Generation and online sales using Google AdWords, employing inbound and outbound marketing resources.
• Created & produced Asteria Villas a 337 villa property in all its entirety as a project and it's brand strategy. working with architects, 3D designers, it's collateral, OOH, radio, and fully integrated AdWords and digital campaign.
• Designed and created all print, digital and OOH advertising, strategy and managed ad releases changing and modernizing the entire scope and shape of marketing at Collage Group.
• Brought down costs of production and raised standards of design and quality of communication, materials on a shoe string budget
• Organized support and lead generation for sales staff online as well as from radio and print, Gaining strong leadership skills by managing projects from start to finish.

• Partnered with a technical partner, Weblaunch developing new business opportunities via design innovation and business use case solutions. Merged into The Cookiejar Agency, up until March 2010 the agency represented consultancy services
• Specialist in UI/UX solutions and Information Architecture
• Designed and deployed a unified portal with a booking engine and CMS for Ista hotels IHHR group solving a major problem of having separate microsites for each property as the company grew
• Managed new projects for shared clients like, Make my trip, Naturich, Travelmasti, IFFCO, The Estd (Interglobe), Shanti Ananda in a design leadership, UI/UX problem solving role

• Business Analysis and Business Development, Worked in India with the firm’s corporate clients, like Oberoi hotels and American Express as a Business Analyst for web-based projects, proceeding to a business development and engagement management role for the eastern seaboard based out of Manhattan, New York, USA.
• Met with clients to understand needs and develop proactive solutions.

• Headed Product Design and Development
• Researched new vendors, acquired samples and negotiated merchandise deals.
• Designed POS store displays to deliver interactive, engaging, and memorable store experiences for shoppers.
• Maintained updated product knowledge to successfully educate and advise customers, Interacting with customers to obtain feedback and drive satisfaction.
• Developed and implemented successful strategies to increase sales and profits, like sales meets and demonstrations with make up artists and key dealers.
• Designed & deployed No.15 Lipsticks, and FRENZI luxury lipsticks Selling 11 lakh units annually and a mass market skin care line of 6 products, and a line of salon specialties called Secret Garden.
• Designed and deployed to market, Neutrisun Advanced lightweight polymeric Sunscreens SPF30 / 90 wining product of the year from Dr.Morepen stores.
• Innovated new technology with Neutriwhite, India’s first luxury 2 crème face bleach kit inspired from Sally Hansen.
• Designed and deployed ANGEL, Nail color and Lip gloss for teens, Pan India distribution among 30 distributors, achieved high volume sales.

Specialization : Marketing.