Karan Choudhury

- Lead Paytm Group's media relations efforts, fostering strategic partnerships with national and global media outlets
- Successfully navigate high-pressure crisis communications, ensuring swift resolution and minimal brand impact (70% reduction in negative sentiment)
- Spearhead the Online Reputation Management Command Centre, leading a high-performing team of eight consultants
- Lead successful online campaigns for product launches, leveraging Digital Commerce, Online Payments, POS Devices, and QR Code Technology
- Manage Paytm's primary social media handles (Twitter, LinkedIn, Instagram, Facebook), ensuring consistent brand messaging and engagement

- Developed and executed a comprehensive media strategy for Revolut India, securing extensive coverage and establishing a strong market presence
- Spearheaded media strategy for Revolut India's first major M&A deal, acquiring Arvog Forex, as part of a multi-million dollar investment in India
- Created and implemented messaging, branding, and communication templates for Operations team, ensuring seamless integration of acquired company
- Introduced nuanced messaging and onboarding materials for new employees and prospective hires, enhancing recruitment process and employee experience
- Designed and implemented new stylesheets for press releases, press notes, and blogs, resulting in maximum media coverage

Results:

- Exceeded KPIs for media coverage, generating significant interest in Revolut India's entry into the competitive Indian fintech ecosystem
- Demonstrated strategic communications expertise, leadership, and team collaboration, enabling Revolut India to achieve rapid traction, successful M&A integration, and a strong market presence, thereby solidifying its position as a key player in the Indian fintech market.

Played a pivotal role in shaping the group's brand narrative and cementing its position as a leading financial services provider in India.

Key Achievements:

- Spearheaded high-impact campaigns driving business growth and positive brand perception
- Successfully navigated complex situations, securing public and government support through strategic communications
- Collaborated with investors to safeguard interests during crisis situations
- Fostered strong government relations, advocating for policy changes and representing company interests
- Developed a robust content strategy, maximizing media coverage

Leadership:

- Led internal and external PR teams, guiding communications strategies and amplifying reach through media connections
- Leveraged expertise in media and fintech to enhance Paytm's brand image and reputation, driving business growth and industry recognition